I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results. I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

R. Jeff Burns

I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results. I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

Available to hire

I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results.

I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

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Language

English
Fluent

Work Experience

Writer-Producer, On-Air Promotions at Bell Media
March 1, 2025 - March 1, 2025
Lead producer/director/editor for on-air promotions across Bell Media properties. Responsibilities include producing/editing promotional shoots and episodic spots, radio spots, directing graphic design elements, voice-over talent, supervising audio post-production, and developing multi-platform advertising and promo campaigns. Managed budgets and collaborated with stakeholders and clients to ensure brand partnerships were integrated seamlessly under tight deadlines.
Writer-Producer, On-Air Promotions at Bell Media
December 1, 2007 - March 1, 2025
Produce/Direct/Edit promotional shoots; produce/edit episodic and image spots; produce radio spots; direct graphic design elements; direct voice-over talent; supervise audio post-production; produce/edit lower thirds and billboards; develop concepts for promo campaigns; develop multi-platform advertising; budget management.
Producer, On-Air Promotions at TSN
December 1, 2007 - December 1, 2007
Produced/director/edited promotional shoots and episodic spots, radio spots; directed graphic design elements and voice-over talent; supervised audio post-production and produced lower thirds and billboards. Developed promo concepts and multi-platform advertising while managing budgets.
Producer, On-Air Promotions at TSN
August 1, 2002 - December 1, 2007
Produce/Direct/Edit promotional shoots; produce/edit episodic and image spots; produce radio spots; direct graphic design elements; direct voice-over talent; supervise audio post-production; produce/edit lower thirds and billboards; develop concepts for promo campaigns; develop multi-platform advertising; budget management.
Freelance Production Coordinator at Canada AM, CTV
July 1, 2002 - July 1, 2002
Researched background visuals, oversaw editing of visuals, coordinated tapes in control booth, edited lineup communications for staff and management, and arranged guest transportation.
Freelance Story Producer at Canada AM, CTV
July 1, 2002 - July 1, 2002
Researched stories, pre-interviewed and booked guests, and authored story packs to guide on-air segments.
Freelance Story Producer at Canada AM, CTV
December 1, 2001 - July 1, 2002
Research stories for the show; pre-interview and book guests; write story packs.
Freelance Production Coordinator at Canada AM, CTV
February 1, 2001 - July 1, 2002
Research background visuals; oversee editing of visuals; coordinate tapes in control booth; edit and e-mail lineup to staff and management; make arrangements for guest pick-ups.

Education

Diploma in Journalism and Communications Media at Mohawk College, Hamilton, Ontario
January 11, 2030 - November 12, 2025
Liberal Arts Degree at Ryerson University, Toronto, Ontario
January 11, 2030 - November 12, 2025
Introduction to Avid Editing Certificate at Sheridan College, Oakville, Ontario
January 11, 2030 - November 12, 2025
Diploma in Journalism and Communications Media at Mohawk College, Hamilton, Ontario
January 11, 2030 - December 3, 2025
Liberal Arts Degree at Ryerson University, Toronto, Ontario
January 11, 2030 - December 3, 2025
Introduction to Avid Editing Certificate at Sheridan College, Oakville, Ontario
January 11, 2030 - December 3, 2025

Qualifications

PROMAX-WORLD GOLD – On-Air Consumer Tie-In Promotion Campaign – MuchMusic – VJ 2.0 Campaign
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Telecommunications