I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results. I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

R. Jeff Burns

I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results. I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

Available to hire

I’m R. Jeff Burns, a promotions producer with 24 years in media and television, specializing in on-air promotions, brand partnerships, and multi-platform advertising. I’ve helped leading Canadian broadcasters—TSN, Bell Media, MuchMusic, CTV Sci-Fi, CTV Comedy, and Crave—bring high-impact campaigns from concept to air. I’m passionate about turning ideas into compelling promotional content that resonates with audiences and delivers measurable results.

I excel at developing promo concepts, directing shoots, editing for punch, and delivering creative content under tight deadlines while building strong relationships with clients and cross-functional teams. My hands-on experience across producing, directing, editing, and multi-platform integration helps campaigns come to life from first idea through final delivery.

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Language

English
Fluent

Work Experience

Writer-Producer, On-Air Promotions at Bell Media
March 1, 2025 - March 1, 2025
Lead producer/director/editor for on-air promotions across Bell Media properties. Responsibilities include producing/editing promotional shoots and episodic spots, radio spots, directing graphic design elements, voice-over talent, supervising audio post-production, and developing multi-platform advertising and promo campaigns. Managed budgets and collaborated with stakeholders and clients to ensure brand partnerships were integrated seamlessly under tight deadlines.
Producer, On-Air Promotions at TSN
December 1, 2007 - December 1, 2007
Produced/director/edited promotional shoots and episodic spots, radio spots; directed graphic design elements and voice-over talent; supervised audio post-production and produced lower thirds and billboards. Developed promo concepts and multi-platform advertising while managing budgets.
Freelance Story Producer at Canada AM, CTV
July 1, 2002 - July 1, 2002
Researched stories, pre-interviewed and booked guests, and authored story packs to guide on-air segments.
Freelance Production Coordinator at Canada AM, CTV
July 1, 2002 - July 1, 2002
Researched background visuals, oversaw editing of visuals, coordinated tapes in control booth, edited lineup communications for staff and management, and arranged guest transportation.
Writer-Producer, On-Air Promotions at Bell Media
December 1, 2007 - March 1, 2025
Produce/Direct/Edit promotional shoots; produce/edit episodic and image spots; produce radio spots; direct graphic design elements; direct voice-over talent; supervise audio post-production; produce/edit lower thirds and billboards; develop concepts for promo campaigns; develop multi-platform advertising; budget management.
Producer, On-Air Promotions at TSN
August 1, 2002 - December 1, 2007
Produce/Direct/Edit promotional shoots; produce/edit episodic and image spots; produce radio spots; direct graphic design elements; direct voice-over talent; supervise audio post-production; produce/edit lower thirds and billboards; develop concepts for promo campaigns; develop multi-platform advertising; budget management.
Freelance Story Producer at Canada AM, CTV
December 1, 2001 - July 1, 2002
Research stories for the show; pre-interview and book guests; write story packs.
Freelance Production Coordinator at Canada AM, CTV
February 1, 2001 - July 1, 2002
Research background visuals; oversee editing of visuals; coordinate tapes in control booth; edit and e-mail lineup to staff and management; make arrangements for guest pick-ups.

Education

Diploma in Journalism and Communications Media at Mohawk College, Hamilton, Ontario
January 11, 2030 - November 12, 2025
Liberal Arts Degree at Ryerson University, Toronto, Ontario
January 11, 2030 - November 12, 2025
Introduction to Avid Editing Certificate at Sheridan College, Oakville, Ontario
January 11, 2030 - November 12, 2025
Diploma in Journalism and Communications Media at Mohawk College, Hamilton, Ontario
January 11, 2030 - December 3, 2025
Liberal Arts Degree at Ryerson University, Toronto, Ontario
January 11, 2030 - December 3, 2025
Introduction to Avid Editing Certificate at Sheridan College, Oakville, Ontario
January 11, 2030 - December 3, 2025

Qualifications

PROMAX-WORLD GOLD – On-Air Consumer Tie-In Promotion Campaign – MuchMusic – VJ 2.0 Campaign
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Telecommunications