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Hello, I’m Yana Zamkova, a UX/UI Design Lead with 10 years of experience delivering user-centered web and mobile experiences across retail, startups, service providers, and mining. I guide the entire product design lifecycle, blending visual design, front-end awareness, and usability to optimise every customer interaction. I’m a resourceful communicator who thrives on bridging design, development, and business teams to ship meaningful outcomes. Currently, I lead UX/UI design and strategy at Hastings Deering in Brisbane (since 2024), managing a cross-functional team and coordinating agile delivery. I’ve also contributed to Shored, Uprock, and SPAR Online, mentoring, researching, and redesigning experiences for owners, renters, and end users. I’m passionate about creating scalable design systems, improving navigation, and aligning design decisions with analytics and stakeholder feedback.…Hello, I’m Yana Zamkova, a UX/UI Design Lead with 10 years of experience delivering user-centered web and mobile experiences across retail, startups, service providers, and mining. I guide the entire product design lifecycle, blending visual design, front-end awareness, and usability to optimise every customer interaction. I’m a resourceful communicator who thrives on bridging design, development, and business teams to ship meaningful outcomes. Currently, I lead UX/UI design and strategy at Hastings Deering in Brisbane (since 2024), managing a cross-functional team and coordinating agile delivery. I’ve also contributed to Shored, Uprock, and SPAR Online, mentoring, researching, and redesigning experiences for owners, renters, and end users. I’m passionate about creating scalable design systems, improving navigation, and aligning design decisions with analytics and stakeholder feedback.

Yana Zamkova

UX Designer, UI Designer, Product Designer, +2

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Hello, I’m Yana Zamkova, a UX/UI Design Lead with 10 years of experience delivering user-centered web and mobile experiences across retail, startups, service providers, and mining. I guide the entire product design lifecycle, blending visual design, front-end awareness, and usability to optimise every customer interaction. I’m a resourceful communicator who thrives on bridging design, development, and business teams to ship meaningful outcomes. Currently, I lead UX/UI design and strategy at Hastings Deering in Brisbane (since 2024), managing a cross-functional team and coordinating agile delivery. I’ve also contributed to Shored, Uprock, and SPAR Online, mentoring, researching, and redesigning experiences for owners, renters, and end users. I’m passionate about creating scalable design systems, improving navigation, and aligning design decisions with analytics and stakeholder feedback.…Hello, I’m Yana Zamkova, a UX/UI Design Lead with 10 years of experience delivering user-centered web and mobile experiences across retail, startups, service providers, and mining. I guide the entire product design lifecycle, blending visual design, front-end awareness, and usability to optimise every customer interaction. I’m a resourceful communicator who thrives on bridging design, development, and business teams to ship meaningful outcomes. Currently, I lead UX/UI design and strategy at Hastings Deering in Brisbane (since 2024), managing a cross-functional team and coordinating agile delivery. I’ve also contributed to Shored, Uprock, and SPAR Online, mentoring, researching, and redesigning experiences for owners, renters, and end users. I’m passionate about creating scalable design systems, improving navigation, and aligning design decisions with analytics and stakeholder feedback.

Available to hire

Hello, I’m Yana Zamkova, a UX/UI Design Lead with 10 years of experience delivering user-centered web and mobile experiences across retail, startups, service providers, and mining. I guide the entire product design lifecycle, blending visual design, front-end awareness, and usability to optimise every customer interaction. I’m a resourceful communicator who thrives on bridging design, development, and business teams to ship meaningful outcomes.

Currently, I lead UX/UI design and strategy at Hastings Deering in Brisbane (since 2024), managing a cross-functional team and coordinating agile delivery. I’ve also contributed to Shored, Uprock, and SPAR Online, mentoring, researching, and redesigning experiences for owners, renters, and end users. I’m passionate about creating scalable design systems, improving navigation, and aligning design decisions with analytics and stakeholder feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Team Lead at Hastings Deering

January 1, 2024 - November 13, 2025

Led end-to-end UX/UI design and strategy for 5 React-based websites, from requirements gathering to responsive desktop & mobile design, QA and post-production. Managed a cross-functional team of designers and front-end/back-end developers in an Agile environment with Jira sprint planning and task tracking. Created CMS guidelines, documentation and component usage instructions for content managers and business teams. Partnered with marketing stakeholders to prioritise features and used analytics/feedback to inform design decisions. Resolved bugs and collaborated with developers to improve site quality. Achievements: Built a consistent design system and delivered major website upgrades in the first 3 months, improving content creation, search, forms and high-traffic areas.

UX/UI Designer at Shored

January 1, 2024 - November 13, 2025

Delivered full-cycle UX/UI for a luxury-segment cross-platform mobile app and its PWA version; managed visual redesign, information architecture, user flows, wireframing & prototyping. Conducted a UX review of existing screens, identified usability issues and improved navigation and layout for clarity. Designed user flows from scratch (asset registration, pricing setup) improving onboarding for owners and renters. Introduced a berth 'watchlist' to boost engagement and retention. Overhauled the dashboard and account interfaces for renters and owners for a more intuitive experience.

Sr. UX/UI Designer / Methodologist at Uprock

January 1, 2023 - January 1, 2023

Mentored students, provided creative direction and quality oversight for multiple projects (promotional, corporate, e-commerce, logistics and delivery platforms). Developed and wrote curriculum programs and learning content for courses (UX/UI Design, Mobile App Design, Webflow). Created project briefs, reviewed student work and guided best practices in digital design.

UX/UI Designer at SPAR Online

January 1, 2019 - January 1, 2019

As sole UX/UI designer, created an online store website and mobile app from scratch (catalog, product pages, payment flows). Conducted competitive analysis and designed wireframes, prototypes and user flows. Developed web style guides and component-based design systems for consistency and scalability.

Team Lead, UX/UI Design & Strategy at Hastings Deering

January 1, 2024 - November 13, 2025

Led end-to-end UX/UI design and strategy for 5 React-based websites, from gathering business requirements to responsive and intuitive design across desktop & mobile, QA and post-production. Managed a cross-functional team of designers and front- and back-end developers in an Agile environment; planned sprints and tracked tasks in Jira to deliver continuous releases and bridge design and development. Designed CMS guidelines, created documentation and component usage instructions for content managers and business teams. Partnered with business stakeholders (marketing) to prioritise features and used analytics and feedback to inform design decisions. Resolved a large number of bugs and errors on the websites in collaboration with developers. Achievements: Built a consistent design system & delivered major website upgrades in the first 3 months, enabling content managers to create landing pages and promo content; elevated site performance and UX through improved search functionality, new r

Sr. UX/UI Designer / Methodologist at Uprock

December 31, 2023 - December 31, 2023

Mentored students, provided creative direction and quality oversight for multiple projects, such as promotional, corporate and e-commerce websites as well as logistics and delivery platforms. Developed and wrote curriculum programs and learning content for courses, including UX/UI Design, Mobile App Design and Webflow. Created project briefs, reviewed students’ work and guided them through best practices in digital design.

UX/UI Designer at SPAR Online

December 31, 2019 - December 31, 2019

As the sole UX/UI designer, created an online store website and mobile app from scratch, including catalog, product pages and payment flows; conducted competitive analysis and designed wireframes, prototypes and user flows; developed web style guides and component-based design systems for consistency and scalability.