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I’m a product designer with experience leading design initiatives across web, mobile, and platform ecosystems. From building intuitive interfaces at Kiranatama to driving product growth at Venuerific, I focus on creating designs that blend function, emotion, and usability. At Emveep, my user-centered redesigns improved adoption and collaboration; at NRI Indonesia, I streamlined workflows and enhanced an AI-powered translation system that reduced translation time by 60% and improved company-wide accessibility; and at Venuerific, I led a platform-wide UI revamp that increased engagement by 20% and reduced live bugs by 30%. For me, design is about clarity, measurable impact, and empowering both users and teams to grow.…I’m a product designer with experience leading design initiatives across web, mobile, and platform ecosystems. From building intuitive interfaces at Kiranatama to driving product growth at Venuerific, I focus on creating designs that blend function, emotion, and usability. At Emveep, my user-centered redesigns improved adoption and collaboration; at NRI Indonesia, I streamlined workflows and enhanced an AI-powered translation system that reduced translation time by 60% and improved company-wide accessibility; and at Venuerific, I led a platform-wide UI revamp that increased engagement by 20% and reduced live bugs by 30%. For me, design is about clarity, measurable impact, and empowering both users and teams to grow.

Nazmi Farouk Seff

Product Designer, UI Designer, UX Designer, +3

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I’m a product designer with experience leading design initiatives across web, mobile, and platform ecosystems. From building intuitive interfaces at Kiranatama to driving product growth at Venuerific, I focus on creating designs that blend function, emotion, and usability. At Emveep, my user-centered redesigns improved adoption and collaboration; at NRI Indonesia, I streamlined workflows and enhanced an AI-powered translation system that reduced translation time by 60% and improved company-wide accessibility; and at Venuerific, I led a platform-wide UI revamp that increased engagement by 20% and reduced live bugs by 30%. For me, design is about clarity, measurable impact, and empowering both users and teams to grow.…I’m a product designer with experience leading design initiatives across web, mobile, and platform ecosystems. From building intuitive interfaces at Kiranatama to driving product growth at Venuerific, I focus on creating designs that blend function, emotion, and usability. At Emveep, my user-centered redesigns improved adoption and collaboration; at NRI Indonesia, I streamlined workflows and enhanced an AI-powered translation system that reduced translation time by 60% and improved company-wide accessibility; and at Venuerific, I led a platform-wide UI revamp that increased engagement by 20% and reduced live bugs by 30%. For me, design is about clarity, measurable impact, and empowering both users and teams to grow.

Available to hire

I’m a product designer with experience leading design initiatives across web, mobile, and platform ecosystems. From building intuitive interfaces at Kiranatama to driving product growth at Venuerific, I focus on creating designs that blend function, emotion, and usability. At Emveep, my user-centered redesigns improved adoption and collaboration; at NRI Indonesia, I streamlined workflows and enhanced an AI-powered translation system that reduced translation time by 60% and improved company-wide accessibility; and at Venuerific, I led a platform-wide UI revamp that increased engagement by 20% and reduced live bugs by 30%. For me, design is about clarity, measurable impact, and empowering both users and teams to grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Product Designer at Venuerific

August 1, 2025 - November 13, 2025

Initiated an agile work cycle that empowered the tech team with greater ownership and accountability, resulting in a 30% reduction in live bugs and accelerating task completion by 50%. Restructured the team into two focused groups, boosting productivity by ~40% and helping the backend significantly reduce tech debt. Led Phase 1 of the core platform’s UI revamp, improving usability and visual consistency, which increased venue enquiries by 20% and reduced rage clicks.

UX/UI Designer (Freelance)

December 31, 2024 - December 31, 2024

Designed hi-fi websites and landing pages for gaming and tech clients, including Play-to-Earn Expo and Aemorph. Delivered modern, dark-theme landing pages with a focus on techy and luxurious branding. Ensured responsive, pixel-perfect slicing to HTML/CSS for client projects.

Lead UX/UI Designer at Emveep

January 31, 2024 - January 31, 2024

Mentoring junior designers and ensuring best practices based on UX laws and user-centered design. Designed end-to-end flows and hi-fi mockups for multiple projects, including HealthCertificate App and Haruka NFT, collaborating closely with frontend/backend developers. Delivered UX improvements for Emveep Talent Platform, optimizing flows to enhance user adoption. Acted as bridge between stakeholders and developers, ensuring smooth design-to-development handoff. Initiated retrospectives to reflect on successes and challenges, fostering continuous improvement and stronger ownership.

UX/UI Designer at NRI Indonesia

January 1, 2024 - November 13, 2025

Collaborate with stakeholders, business analysts, and system consultants to design user flows that align with business goals. Transform approved low-fidelity flows into high-fidelity UI designs, ensuring usability and consistency with design systems. Work closely with UX/UI team members, frontend, and backend developers to deliver seamless handoffs and implementation. Contribute to client brainstorming sessions, providing design insights that support strategic decision-making. Initiated improvements to the team’s workflow by advising on how to make backlogs more informative and value-driven, ensuring clearer impact resulting in 20% faster completion. Enhanced an internal AI-powered translation system supporting company-wide meeting and document translation, reducing the time from login to project translation by 60%.

UI Artist at A Gate Studio

January 31, 2020 - January 31, 2020

Designed UI for the otome game Ciayo Story using NG UI2D, ensuring consistency with game aesthetics. Created UI for combat simulations, contributing to improved player engagement and usability. Worked collaboratively with game designers and producers to align UI/UX with storytelling and gameplay.

UI/UX Designer at Kiranatama

December 31, 2018 - December 31, 2018

Designed and prototyped applications for web and mobile platforms. Created screen mockups, web layouts, and icons aligned with project requirements. Collaborated with frontend and backend teams to deliver seamless, functional products.