With over 12 years of experience in both retail and B2B within the fashion industry, I specialize in translating market insights into actionable strategies and impactful products. My core strengths lie in brand development, product strategy, and process optimization, ensuring alignment between business goals, creative vision, and customer needs. Throughout my career, I have worked across various functions, from launching collections and building product teams to optimizing go-to-market flows. I thrive in dynamic environments where strategic thinking, creativity, and execution come together. My hands-on, analytical mindset and strong communication skills allow me to lead with clarity and inspire collaboration. Today, I enjoy guiding others in connecting the dots between product, marketing, and operations.

With over 12 years of experience in both retail and B2B within the fashion industry, I specialize in translating market insights into actionable strategies and impactful products. My core strengths lie in brand development, product strategy, and process optimization, ensuring alignment between business goals, creative vision, and customer needs. Throughout my career, I have worked across various functions, from launching collections and building product teams to optimizing go-to-market flows. I thrive in dynamic environments where strategic thinking, creativity, and execution come together. My hands-on, analytical mindset and strong communication skills allow me to lead with clarity and inspire collaboration. Today, I enjoy guiding others in connecting the dots between product, marketing, and operations.

Available to hire

With over 12 years of experience in both retail and B2B within the fashion industry, I specialize in translating market insights into actionable strategies and impactful products. My core strengths lie in brand development, product strategy, and process optimization, ensuring alignment between business goals, creative vision, and customer needs.
Throughout my career, I have worked across various functions, from launching collections and building product teams to optimizing go-to-market flows. I thrive in dynamic environments where strategic thinking, creativity, and execution come together. My hands-on, analytical mindset and strong communication skills allow me to lead with clarity and inspire collaboration.
Today, I enjoy guiding others in connecting the dots between product, marketing, and operations.

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Experience Level

Expert
Intermediate

Language

Dutch
Fluent
English
Fluent
French
Advanced
Italian
Beginner
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Product & Strategy Consultant at Independent
September 20, 2025 - November 13, 2025
Support fashion and lifestyle brands on strategic and operational projects in product management, go-to-market, and organizational alignment. Help teams structure processes, clarify priorities, and accelerate growth or transition phases. Offer tailored, hands-on support that bridges brand vision and execution.
CCO at Go Watts
January 1, 2024 - December 31, 2025
Defined brand and business strategy, mapped customer journeys, and aligned commercial and marketing activities for growth. Led sales and marketing teams, fostering collaboration and focus on customer experience.
Market Segment Manager at Stanley / Stella
December 20, 2023 - December 20, 2023
Translate rapid business growth into a more localized, customer-centric marketing approach. Coordinate product and marketing plans across regions and segments to strengthen brand equity.
Lead Product Manager at Stanley / Stella
August 20, 2022 - August 20, 2022
Oversaw product strategy and roadmaps, built cross-functional teams, and ensured alignment with brand vision. Introduced structure and ownership in a fast-growing scale-up.
Assistant Commercial Director Europe (Internship) at Adam Kimmel
January 1, 2012 - January 1, 2012
Assisted in commercial directives within Europe, supported wholesale operations and cross-functional collaboration.

Education

Master Fashion Brand Management at Polimoda, Firenze
January 1, 2005 - January 1, 2010
Master & Bachelor Fashion Engineering at KU Leuven
January 1, 2000 - January 1, 2005
Mastering Digital marketing - Certificate at London Business School
September 1, 2022 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services