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I'm a marketing professional with a strong track record in driving high-performance digital campaigns across Google Ads, DV360, Meta Ads, LinkedIn, and Twitter. I specialize in SEM, programmatic advertising, and audience segmentation to scale user acquisition, lower CPI/CPA, and boost ROI through data-driven optimization. Over the past five years, I've led cross-functional teams, designed onboarding and retargeting flows, and executed omni-channel strategies that improve engagement, retention, and lifetime value. I’m excited for opportunities to apply my analytical and creative skills to challenging roles and continue growing professionally.…I'm a marketing professional with a strong track record in driving high-performance digital campaigns across Google Ads, DV360, Meta Ads, LinkedIn, and Twitter. I specialize in SEM, programmatic advertising, and audience segmentation to scale user acquisition, lower CPI/CPA, and boost ROI through data-driven optimization. Over the past five years, I've led cross-functional teams, designed onboarding and retargeting flows, and executed omni-channel strategies that improve engagement, retention, and lifetime value. I’m excited for opportunities to apply my analytical and creative skills to challenging roles and continue growing professionally.

Swati Rana

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I'm a marketing professional with a strong track record in driving high-performance digital campaigns across Google Ads, DV360, Meta Ads, LinkedIn, and Twitter. I specialize in SEM, programmatic advertising, and audience segmentation to scale user acquisition, lower CPI/CPA, and boost ROI through data-driven optimization. Over the past five years, I've led cross-functional teams, designed onboarding and retargeting flows, and executed omni-channel strategies that improve engagement, retention, and lifetime value. I’m excited for opportunities to apply my analytical and creative skills to challenging roles and continue growing professionally.…I'm a marketing professional with a strong track record in driving high-performance digital campaigns across Google Ads, DV360, Meta Ads, LinkedIn, and Twitter. I specialize in SEM, programmatic advertising, and audience segmentation to scale user acquisition, lower CPI/CPA, and boost ROI through data-driven optimization. Over the past five years, I've led cross-functional teams, designed onboarding and retargeting flows, and executed omni-channel strategies that improve engagement, retention, and lifetime value. I’m excited for opportunities to apply my analytical and creative skills to challenging roles and continue growing professionally.

Available to hire

I’m a marketing professional with a strong track record in driving high-performance digital campaigns across Google Ads, DV360, Meta Ads, LinkedIn, and Twitter. I specialize in SEM, programmatic advertising, and audience segmentation to scale user acquisition, lower CPI/CPA, and boost ROI through data-driven optimization.

Over the past five years, I’ve led cross-functional teams, designed onboarding and retargeting flows, and executed omni-channel strategies that improve engagement, retention, and lifetime value. I’m excited for opportunities to apply my analytical and creative skills to challenging roles and continue growing professionally.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Krishify

January 1, 2023 - January 1, 2023

Led development and execution of comprehensive digital marketing strategies (paid media, content, lifecycle campaigns) aligned with company goals and audience behavior; coordinated cross-functional teams to deliver full-funnel campaigns with timely delivery and optimization; mentored an eight-person marketing team; designed onboarding and retargeting flows, improving lead conversions, retention, and lifetime value; implemented omni-channel initiatives across social, email, and push channels to boost engagement; reduced CPI by 60% by optimizing Advantage+ App campaigns and refining UAC targeting via AI-driven segmentation and creative testing.

Digital Marketing Manager at OkCredit

January 1, 2022 - January 1, 2022

Designed and executed integrated marketing strategies to drive user acquisition, brand visibility, and revenue across paid and organic channels; scaled app installs 4x while maintaining efficient CPI/CPA, and implemented a predictive credit-scoring model to attract high-value users for digital lending in emerging markets; led SEM and programmatic campaigns across Google Ads, DV360, LinkedIn, and native networks, managing multi-million-dollar budgets and driving cross-channel performance; utilized first- and third-party data for precise audience segmentation, improving targeting efficiency and ROI; conducted continuous creative and landing-page A/B testing to lift conversions by 20% and ensured robust attribution with GMP and custom solutions.

Associate Growth Manager at Trell

January 1, 2021 - January 1, 2021

Created innovative marketing experiments with detailed budget planning, creative ideation, precise audience targeting, and schedules to maximize engagement; implemented segmented retargeting based on in-app behavior, improving ROI and reducing CPI/CPA; targeted Custom and Lookalike Audiences across platforms to drive installs, retention, and in-app events; managed extensive SEM campaigns with keyword research and bid strategies; collaborated with analytics to track performance using Google Analytics, BigQuery, and AppsFlyer for data-driven optimization.

Business Analyst at Merkle Sokrati

January 1, 2019 - January 1, 2019

Engineered analytics-driven account frameworks for app and web advertising, initiating performance indicators to refine targeting and ROI; built programmatic display and video campaigns across YouTube, Outstream, and Audio networks with customized marketing solutions; managed daily oversight of paid search and display campaigns via Google Ads and DV360, conducting performance reviews and bid adjustments to meet ROI/CPA targets; performed in-depth data analyses and produced monthly reports with insights and recommendations; collaborated on advanced audience segmentation by integrating first-party and third-party data to enhance targeting accuracy.