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I am a digital designer with more than five years of experience creating global campaigns, e-commerce experiences, and visual stories for lifestyle and luxury brands. At EssilorLuxottica, I have worked across brands including Ray-Ban, Persol, Oliver Peoples, Arnette, and Vogue Eyewear, leading digital art direction, product launches, landing pages, CRM and email design, motion assets, and multi-market campaign execution. I enjoy translating brand strategy into engaging digital experiences that balance strong storytelling with measurable commercial goals. I am passionate about building clear visual systems and efficient creative workflows that help teams produce consistently high-quality work. I have led more than five global website launches, developed scalable CMS and CRM templates that reduced production time by 60%, and collaborated closely with marketing, e-commerce, brand, product, merchandising, PR, social, and development teams. I am confident with Figma and Adobe Creative Suite, enjoy mentoring designers, and use AI-assisted workflows to expand creative exploration and accelerate production.…I am a digital designer with more than five years of experience creating global campaigns, e-commerce experiences, and visual stories for lifestyle and luxury brands. At EssilorLuxottica, I have worked across brands including Ray-Ban, Persol, Oliver Peoples, Arnette, and Vogue Eyewear, leading digital art direction, product launches, landing pages, CRM and email design, motion assets, and multi-market campaign execution. I enjoy translating brand strategy into engaging digital experiences that balance strong storytelling with measurable commercial goals. I am passionate about building clear visual systems and efficient creative workflows that help teams produce consistently high-quality work. I have led more than five global website launches, developed scalable CMS and CRM templates that reduced production time by 60%, and collaborated closely with marketing, e-commerce, brand, product, merchandising, PR, social, and development teams. I am confident with Figma and Adobe Creative Suite, enjoy mentoring designers, and use AI-assisted workflows to expand creative exploration and accelerate production.

Pragya Kushwah

Designer, Art Director, Creative Director, +2

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I am a digital designer with more than five years of experience creating global campaigns, e-commerce experiences, and visual stories for lifestyle and luxury brands. At EssilorLuxottica, I have worked across brands including Ray-Ban, Persol, Oliver Peoples, Arnette, and Vogue Eyewear, leading digital art direction, product launches, landing pages, CRM and email design, motion assets, and multi-market campaign execution. I enjoy translating brand strategy into engaging digital experiences that balance strong storytelling with measurable commercial goals. I am passionate about building clear visual systems and efficient creative workflows that help teams produce consistently high-quality work. I have led more than five global website launches, developed scalable CMS and CRM templates that reduced production time by 60%, and collaborated closely with marketing, e-commerce, brand, product, merchandising, PR, social, and development teams. I am confident with Figma and Adobe Creative Suite, enjoy mentoring designers, and use AI-assisted workflows to expand creative exploration and accelerate production.…I am a digital designer with more than five years of experience creating global campaigns, e-commerce experiences, and visual stories for lifestyle and luxury brands. At EssilorLuxottica, I have worked across brands including Ray-Ban, Persol, Oliver Peoples, Arnette, and Vogue Eyewear, leading digital art direction, product launches, landing pages, CRM and email design, motion assets, and multi-market campaign execution. I enjoy translating brand strategy into engaging digital experiences that balance strong storytelling with measurable commercial goals. I am passionate about building clear visual systems and efficient creative workflows that help teams produce consistently high-quality work. I have led more than five global website launches, developed scalable CMS and CRM templates that reduced production time by 60%, and collaborated closely with marketing, e-commerce, brand, product, merchandising, PR, social, and development teams. I am confident with Figma and Adobe Creative Suite, enjoy mentoring designers, and use AI-assisted workflows to expand creative exploration and accelerate production.

Available to hire

I am a digital designer with more than five years of experience creating global campaigns, e-commerce experiences, and visual stories for lifestyle and luxury brands. At EssilorLuxottica, I have worked across brands including Ray-Ban, Persol, Oliver Peoples, Arnette, and Vogue Eyewear, leading digital art direction, product launches, landing pages, CRM and email design, motion assets, and multi-market campaign execution. I enjoy translating brand strategy into engaging digital experiences that balance strong storytelling with measurable commercial goals.

I am passionate about building clear visual systems and efficient creative workflows that help teams produce consistently high-quality work. I have led more than five global website launches, developed scalable CMS and CRM templates that reduced production time by 60%, and collaborated closely with marketing, e-commerce, brand, product, merchandising, PR, social, and development teams. I am confident with Figma and Adobe Creative Suite, enjoy mentoring designers, and use AI-assisted workflows to expand creative exploration and accelerate production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Intermediate

Dutch

Beginner

Work Experience

Digital Designer; Jr. Digital Designer; Visual Designer Assistant at EssilorLuxottica SPA

July 1, 2021 - Present

Progressed through three design roles supporting Persol, Ray-Ban, Oliver Peoples, Arnette, and Vogue Eyewear. Led creative direction and asset planning for global e-commerce platforms and delivered homepage launches, seasonal campaigns, curated edits, newsletters, CRM assets, landing pages, and commercial initiatives across more than 10 markets. Led 5+ global website launches and digital rollouts, supported A/B testing for holiday landing pages, and partnered with e-commerce product teams and developers on UX improvements. Built scalable CRM and CMS template systems that reduced production time by 60%, contributed to workflow and design-system improvements, mentored junior designers and freelancers, and integrated generative AI into ideation and creative production.

Art & Visual Designer at EssilorLuxottica SPA

July 1, 2021 - November 13, 2025

Developed and executed campaigns across digital, retail, and social platforms for globally recognized brands, leading to increased engagement and brand consistency.

Freelance Digital Designer at Dentsu Pvt. Limited - Happy Mcgarrybowen

May 1, 2020 - May 1, 2020

Produced brand identities and social media campaigns for emerging brands and start-ups, resulting in significant increases in brand reach.

Freelance Digital Designer at Dentsu Pvt. Limited - Happy Mcgarrybowen India

September 1, 2019 - May 1, 2020

Created design concepts for e-commerce A/B tests in collaboration with cross-functional teams, contributing to findings that addressed crash causes and improved user satisfaction by 25%. Produced more than 50 video content pieces and animations in After Effects for social media campaigns, increasing engagement by 20%.

Digital Designer at Dentsu Pvt. Limited - Happy Mcgarrybowen India

September 1, 2019 - May 1, 2020

Created designs for e-commerce A/B tests in collaboration with cross-functional teams, contributing to findings that addressed platform issues and improved user satisfaction by 25%. Produced more than 50 video assets and animations in After Effects for social media campaigns, increasing engagement by 20%.

Visual Designer at Idea Perfect Communication

August 1, 2019 - August 1, 2019

Delivered full-funnel creative campaigns for fashion and lifestyle clients, improving UX and mobile engagement by 30%.

Visual Designer at Idea Perfect Communication

July 1, 2018 - August 1, 2019

Developed more than 20 digital campaigns and brand visuals for web and social channels. Collaborated with over five cross-functional teams in fast-paced environments to align creative work with commercial objectives.

Graphic Design Intern at Elle Magazine (Ogaan Publications)

December 1, 2017 - December 1, 2017

Translated and created editorial layouts and promotional creative to digital channels, improving digital engagement by 10%.

Graduation Project in Digital Design at Aditya Birla Online Fashion Pvt. Ltd

May 1, 2017 - May 1, 2017

Crafted e-commerce visuals and marketing content to ensure visual cohesion across digital platforms.

Digital Design Graduation Project at Aditya Birla Online Fashion Pvt. Ltd

January 1, 2017 - May 1, 2017

Designed more than 90 e-commerce visuals and mobile-first assets in line with brand guidelines. Worked with marketing teams across five digital platforms to create visuals for high-traffic pages and support brand awareness.