For the past four years, I have been working as a SEM Specialist at a marketing and communication agency, managing multiple projects independently across various industries. Over time, I have developed strong skills in planning and managing advertising campaigns, coordinating communication strategies, and analyzing performance data. I have comprehensive knowledge of the main advertising platforms, including Google Ads, Microsoft Advertising, YouTube Ads, Amazon DSP, and Quantcast, along with good familiarity with Meta, LinkedIn, and TikTok. In my daily work, I regularly use Google Analytics, Looker Studio, and Excel for analysis and reporting, always with a results-driven approach focused on project growth. My working method is based on thorough market and competitor analysis, building targeted strategies, and continuously optimizing campaigns to improve KPIs and maximize return on investment. I consider myself precise, organized, and detail-oriented, with a strong strategic mindset.

Roberto Russo

For the past four years, I have been working as a SEM Specialist at a marketing and communication agency, managing multiple projects independently across various industries. Over time, I have developed strong skills in planning and managing advertising campaigns, coordinating communication strategies, and analyzing performance data. I have comprehensive knowledge of the main advertising platforms, including Google Ads, Microsoft Advertising, YouTube Ads, Amazon DSP, and Quantcast, along with good familiarity with Meta, LinkedIn, and TikTok. In my daily work, I regularly use Google Analytics, Looker Studio, and Excel for analysis and reporting, always with a results-driven approach focused on project growth. My working method is based on thorough market and competitor analysis, building targeted strategies, and continuously optimizing campaigns to improve KPIs and maximize return on investment. I consider myself precise, organized, and detail-oriented, with a strong strategic mindset.

Available to hire

For the past four years, I have been working as a SEM Specialist at a marketing and communication agency, managing multiple projects independently across various industries. Over time, I have developed strong skills in planning and managing advertising campaigns, coordinating communication strategies, and analyzing performance data.

I have comprehensive knowledge of the main advertising platforms, including Google Ads, Microsoft Advertising, YouTube Ads, Amazon DSP, and Quantcast, along with good familiarity with Meta, LinkedIn, and TikTok. In my daily work, I regularly use Google Analytics, Looker Studio, and Excel for analysis and reporting, always with a results-driven approach focused on project growth.

My working method is based on thorough market and competitor analysis, building targeted strategies, and continuously optimizing campaigns to improve KPIs and maximize return on investment. I consider myself precise, organized, and detail-oriented, with a strong strategic mindset.

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Experience Level

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

SEM Specialist at YR Adv
November 1, 2021 - November 13, 2025
Responsible for managing and optimizing advertising campaigns, analyzing performance data, and developing strategies to improve visibility and conversion rates.
Administrative Assistant at Assistenza Moro Service
July 1, 2021 - July 1, 2021
Managed office communication, scheduling, and client support activities. Assisted in the organization of administrative documentation and daily operations.
Accounting Intern at Sap Fur srl
June 1, 2013 - November 13, 2025
Supported the accounting department during a school internship, assisting with data entry and financial documentation.

Education

Bachelor's Degree in Communication at University of Padua
January 11, 2030 - January 1, 2020
High School Diploma in Accounting at ITSCT Einaudi Gramsci
January 11, 2030 - January 1, 2014

Qualifications

Google Ads Search, Shopping, App, Display and Video Advertising Certification
January 11, 2030 - November 13, 2025
Google Digital Academy (Skillshop)
January 11, 2030 - November 13, 2025
Microsoft Advertising Certified Professional
January 11, 2030 - November 13, 2025
Microsoft Partner Program Advanced
January 11, 2030 - November 13, 2025
Amazon DSP Certification
January 11, 2030 - November 13, 2025
Amazon Partner Network
January 11, 2030 - November 13, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services