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As Creative Manager / Senior Graphic Designer / Creative Lead, I shape brand experiences by connecting strategy, storytelling, and design. I lead brand development across digital, advertising, video, broadcast, social, print and retail, guiding multi-disciplinary teams to deliver cohesive, high-impact work. My track record includes redesigning the Tom Howley website for a 30% uplift in conversions, producing an award-nominated national TV campaign that boosted showroom leads by 26%, and introducing AI-enabled design workflows to accelerate concept development and visualisation. I have styled 20 showrooms for immersive brand experiences and collaborate across marketing, product, and showroom teams to align brand systems, tone, and touchpoints.…As Creative Manager / Senior Graphic Designer / Creative Lead, I shape brand experiences by connecting strategy, storytelling, and design. I lead brand development across digital, advertising, video, broadcast, social, print and retail, guiding multi-disciplinary teams to deliver cohesive, high-impact work. My track record includes redesigning the Tom Howley website for a 30% uplift in conversions, producing an award-nominated national TV campaign that boosted showroom leads by 26%, and introducing AI-enabled design workflows to accelerate concept development and visualisation. I have styled 20 showrooms for immersive brand experiences and collaborate across marketing, product, and showroom teams to align brand systems, tone, and touchpoints.

Ross Tilley

Creative Director, Graphic Designer, Designer, +2

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As Creative Manager / Senior Graphic Designer / Creative Lead, I shape brand experiences by connecting strategy, storytelling, and design. I lead brand development across digital, advertising, video, broadcast, social, print and retail, guiding multi-disciplinary teams to deliver cohesive, high-impact work. My track record includes redesigning the Tom Howley website for a 30% uplift in conversions, producing an award-nominated national TV campaign that boosted showroom leads by 26%, and introducing AI-enabled design workflows to accelerate concept development and visualisation. I have styled 20 showrooms for immersive brand experiences and collaborate across marketing, product, and showroom teams to align brand systems, tone, and touchpoints.…As Creative Manager / Senior Graphic Designer / Creative Lead, I shape brand experiences by connecting strategy, storytelling, and design. I lead brand development across digital, advertising, video, broadcast, social, print and retail, guiding multi-disciplinary teams to deliver cohesive, high-impact work. My track record includes redesigning the Tom Howley website for a 30% uplift in conversions, producing an award-nominated national TV campaign that boosted showroom leads by 26%, and introducing AI-enabled design workflows to accelerate concept development and visualisation. I have styled 20 showrooms for immersive brand experiences and collaborate across marketing, product, and showroom teams to align brand systems, tone, and touchpoints.

Available to hire

As Creative Manager / Senior Graphic Designer / Creative Lead, I shape brand experiences by connecting strategy, storytelling, and design. I lead brand development across digital, advertising, video, broadcast, social, print and retail, guiding multi-disciplinary teams to deliver cohesive, high-impact work.

My track record includes redesigning the Tom Howley website for a 30% uplift in conversions, producing an award-nominated national TV campaign that boosted showroom leads by 26%, and introducing AI-enabled design workflows to accelerate concept development and visualisation. I have styled 20 showrooms for immersive brand experiences and collaborate across marketing, product, and showroom teams to align brand systems, tone, and touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Manager at Tom Howley (BHID Group)

October 1, 2025 - October 1, 2025

Led creative and brand experience for a leading luxury kitchen brand, driving growth from 3 to 20 nationwide showrooms. Directed multi-disciplinary teams and external partners across design, illustration, copy, video, photography, CGI, modelling and interior styling to ensure brand consistency across all touchpoints. Achieved a 30% uplift in website conversions; steered award-nominated TV ad resulting in a 26% uplift in showroom leads; evolved brand systems; introduced AI tools for visualisation; implemented video content across digital channels; contributed to trend analysis and future collections.

Creative Manager at BHID Group

September 1, 2020 - September 1, 2020

Directed creative across multiple lifestyle brands. Led in-house design teams, established brand guidelines and standardised design systems across channels. Oversaw integrated campaigns, video content, and brand refreshes, aligning product, marketing, and showroom teams to maintain brand coherence.