Gozal Orujova

Digital Marketing Manager at Management Centre Europe

Strategically set up, optimized, and managed LinkedIn, Google, and Meta campaigns to drive high-quality leads and measurable conversions. Developed precise LinkedIn audiences, executed retargeting campaigns, created ad copy, and managed event-based marketing initiatives. Conducted in-depth Google Ads keyword research and campaign optimization to maximize performance and ROI. Monitored website and landing page performance using GA4 and Microsoft Clarity; generated actionable reports to inform strategy. Managed HubSpot workflows for email marketing, marketing automation, and lead nurturing to enhance conversion rates. Leveraged AI tools to analyze campaign data, automate reporting, refine targeting, optimize marketing outcomes and create ad copies.

Ad Operations Manager (Mid) at Digital Matter

Set up, launched, and optimized campaigns across multiple platforms. Continuously analyzed and optimized campaigns to improve CTR, CPC and ROAS. Identified and targeted key audience segments based on in-depth research. Advised clients on strategies to maximize campaign effectiveness and budget utilization. A/B tested to determine the best-performing option. Audited and corrected colleagues’ campaigns to ensure flawless execution.

Communications Manager at The Penki kontinentai group

Conducted market and competitor research to refine marketing strategies. Strengthened the company’s brand identity on Facebook and LinkedIn by curating engaging content, increasing reach, and improving audience engagement. Created campaigns in Meta to drive visibility and sales for the product of the company. Created 50-70 ad copies in three languages, optimizing for engagement.

Marketing Campaign Manager at Vilnius Baklava

Projects: Managed Facebook and Instagram campaigns to acquire 900+ customers. Landed contracts with local restaurants, cafes, and embassies. Increased revenues by 70%.

Digital Marketing Specialist at Management Centre Europe

Google Ads: Set up campaigns that contributed to doubling marketing-driven sales and generated high-intent leads (MQL). Managed conversion tracking, keyword research, account structure, bid optimization, and A/B testing. LinkedIn Ads: Improved CTR and generated high-quality leads through targeted campaigns, retargeting, and client retention strategies. Landing Pages: Supported creation and optimization of 20+ landing pages using heatmaps and GA4, improving conversion rates. AI Marketing: Increased AI visibility (GEO) to drive conversions and high-intent leads from LLMs. Optimized campaigns, copy, landing pages, and competitor analysis using ChatGPT+ and Gemini. HubSpot: Supported lead nurturing and client retention through marketing automation, email campaigns, and workflows in HubSpot. Creative Performance Strategy: Partnered with design teams to develop ad creatives, run A/B tests, and optimize campaigns for conversion.

Ad Operations Specialist (ADOPS) at Digital Matter

Campaign Management: Set up, launched, and optimized campaigns across multiple platforms for clients in diverse industries, improving CTR, CPC, and ROAS. Ad Creative Optimization: Partnered with graphic designer to create effective ad creatives, conducting A/B testing to identify high-performing variations and increase engagement and conversions. Conversion Tracking & GA4: Leveraged GA4 and campaign data to analyze user behavior, identify growth opportunities, and refine targeting, bidding, and messaging strategies.