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I am a Creative Director & Senior Product Designer with 20+ years of experience leading global brand design, design systems, and cross-platform campaigns. I excel at developing strategic brand tools, visual storytelling, and multimedia experiences across diverse platforms, collaborating closely with cross-functional teams. I am proficient in Figma, Adobe Creative Suite, Webflow, and motion design. I thrive on turning concepts into cohesive brand experiences, delivering innovative digital campaigns and AI-enhanced marketing initiatives. My work focuses on building scalable design systems and ensuring consistent visual storytelling from ideation to delivery.…I am a Creative Director & Senior Product Designer with 20+ years of experience leading global brand design, design systems, and cross-platform campaigns. I excel at developing strategic brand tools, visual storytelling, and multimedia experiences across diverse platforms, collaborating closely with cross-functional teams. I am proficient in Figma, Adobe Creative Suite, Webflow, and motion design. I thrive on turning concepts into cohesive brand experiences, delivering innovative digital campaigns and AI-enhanced marketing initiatives. My work focuses on building scalable design systems and ensuring consistent visual storytelling from ideation to delivery.

Ali Shahrokhi

Creative Director, Product Designer, Art Director, +2

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I am a Creative Director & Senior Product Designer with 20+ years of experience leading global brand design, design systems, and cross-platform campaigns. I excel at developing strategic brand tools, visual storytelling, and multimedia experiences across diverse platforms, collaborating closely with cross-functional teams. I am proficient in Figma, Adobe Creative Suite, Webflow, and motion design. I thrive on turning concepts into cohesive brand experiences, delivering innovative digital campaigns and AI-enhanced marketing initiatives. My work focuses on building scalable design systems and ensuring consistent visual storytelling from ideation to delivery.…I am a Creative Director & Senior Product Designer with 20+ years of experience leading global brand design, design systems, and cross-platform campaigns. I excel at developing strategic brand tools, visual storytelling, and multimedia experiences across diverse platforms, collaborating closely with cross-functional teams. I am proficient in Figma, Adobe Creative Suite, Webflow, and motion design. I thrive on turning concepts into cohesive brand experiences, delivering innovative digital campaigns and AI-enhanced marketing initiatives. My work focuses on building scalable design systems and ensuring consistent visual storytelling from ideation to delivery.

Available to hire

I am a Creative Director & Senior Product Designer with 20+ years of experience leading global brand design, design systems, and cross-platform campaigns. I excel at developing strategic brand tools, visual storytelling, and multimedia experiences across diverse platforms, collaborating closely with cross-functional teams. I am proficient in Figma, Adobe Creative Suite, Webflow, and motion design.

I thrive on turning concepts into cohesive brand experiences, delivering innovative digital campaigns and AI-enhanced marketing initiatives. My work focuses on building scalable design systems and ensuring consistent visual storytelling from ideation to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Persian

Fluent

Work Experience

Lead Product Designer / Art Director at Multiple Startups & Brands, Los Angeles, CA

January 1, 2021 - November 13, 2025

Led global brand identity and design systems, ensuring consistent visual storytelling across platforms. Delivered innovative digital campaigns, including Peachscore brand and AI-enhanced marketing initiatives.

Founder & Creative Director / Editor-in-Chief at ZH Magazine, Los Angeles, CA

January 1, 2021 - January 1, 2021

Directed brand strategy, identity, and design systems for a global publication reaching 100K+ readers. Managed creative team and collaborated cross-functionally to produce award-winning multimedia campaigns.

Senior Art Director & Branding Lead at Advertising Agencies (Deadline Advertising, others), Tehran, Iran

January 1, 2012 - January 1, 2012

Led global campaigns for Samsung, LG, Nokia, and TCL, implementing cohesive brand guidelines. Developed cross-platform visual assets, maintaining brand consistency across multiple markets.

Freelance Character & Visual Designer at Mindhard Studios & Revolve Creative, Los Angeles, CA

January 1, 2013 - November 13, 2025

Designed characters, UI, and visuals for games, streaming series, and interactive campaigns. Produced pitch decks and concept art to support storytelling and brand engagement.