Available to hire
I am a Strategic Marketing and Digital Innovation Specialist with over a decade of experience driving impactful projects for leading companies. I have successfully designed and executed campaigns that go beyond commercial goals, creating memorable customer experiences and building strong emotional connections with brands. My approach combines strategic vision, expertise in emerging technologies, and adaptability, consistently delivering measurable results that enhance customer loyalty and strengthen brand positioning in highly competitive markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Strategic Marketing Consultant at ESOMAR
February 1, 2024 - February 1, 2024Advising on strategic marketing initiatives for SMEs, focusing on business intelligence, market analysis, and consumer behavior.
Strategic Marketing Consultant at AMPT - Esomar
February 1, 2024 - February 1, 2024Adviser for SMEs, specializing in business intelligence, market analysis, consumer behavior, and strategic marketing.
Strategic Marketing Consultant at ASOMAR
February 1, 2021 - February 1, 2022Assisted clients in leveraging business intelligence, data mining, consumer behavior, and customer analytics to improve performance.
Strategic Marketing Consultant at ASESORES AMPYT - ESMAR
February 1, 2021 - PresentStrategic marketing consultancy focused on business intelligence, data mining, consumer behavior, and customer experience.
Strategic Marketing Consultant at Asociado AMPYT - ESMAR
February 1, 2021 - February 1, 2023Worked with various clients to enhance their marketing strategies using business intelligence, data mining, consumer behavior and analytics.
Strategic Marketing Consultant at Aspodet Ampt
February 1, 2021 - PresentConsultant focused on strategy, business intelligence, market data mining, consumer behavior, and advertising strategies.
Marketing Manager at Local Publishing House
December 1, 2019 - December 1, 2019Led a team of marketers to develop and execute marketing strategies, enhancing visibility and reach in the educational sector.
Strategic Marketing Consultant at Associated Apmt - Esomar
May 1, 2019 - December 31, 2025Consultant - advisor for SMEs, focusing on strategic marketing, business intelligence, market research, data mining, consumer behavior, and customer experience.
Marketing Manager at Cocal Pablo Nur
January 1, 2019 - January 1, 2019Led marketing strategies and campaigns for a prominent organization in Ecuador, managing a team to drive brand objectives and consumer engagement.
Marketing Manager at Cocal Pabellón Wray
January 1, 2019 - January 1, 2019Led marketing strategies and campaigns to increase brand visibility and sales in the education sector.
Marketing Manager at C.M.L. Pablo VI
December 1, 2018 - December 1, 2018In this role, I managed marketing strategies and campaigns for educational services. This included coordinating advertising initiatives and overseeing brand development.
Marketing Manager at Coac. PABLO MUÑOZ VEGA
March 1, 2018 - April 30, 2019Financial institution in the segment 1 and actor in the popular and solidarity economy. Achieved a 20% increase in market positioning in Ecuador.
Marketing Manager at COLA PABLO MUN VEGA
March 1, 2018 - February 1, 2019Developed and implemented marketing strategies to enhance brand visibility. Managed outreach and community engagement programs.
Marketing Manager at COL. PABLO MURGA VEGA
March 1, 2018 - February 1, 2021I introduced a 20-month marketing program in the educational market, resulting in enhanced visibility and sales.
Marketing Manager at COAL PABLO MUNIGA
March 1, 2018 - February 1, 2019Led the marketing team and managed marketing activities for a major project in the Education sector, focusing on brand development and outreach.
Marketing Manager at Coal Pablin Mur Vega
March 1, 2018 - February 1, 2021Led marketing strategy to improve market presence in the Ecuadorian market, implementing key marketing initiatives.
Marketing Coordinator at Cable Mundi
December 1, 2015 - December 1, 2015In charge of coordinating marketing campaigns and managing social media channels to increase brand recognition.
Marketing Manager at CABLEMUNDO
February 1, 2015 - January 1, 2018Led the marketing team in creating and executing campaigns, analyzed market trends, and increased user acquisition through strategic initiatives.
Marketing Consultant at Cablemundo
February 1, 2015 - February 1, 2015I assisted in developing marketing strategies to maximize exposure and implement community engagement initiatives, enhancing the brand's local presence.
Marketing Manager at CABLEUNO
January 1, 2015 - February 1, 2018I led the marketing strategy development and execution to improve brand awareness and customer acquisition.
Marketing Manager at CABLEMODULO
January 1, 2015 - January 1, 2018Oversaw marketing operations including campaign management and market research initiatives.
Marketing Manager at Cablemodem
January 1, 2015 - January 1, 2018Managed marketing operations and developed communication strategies to drive brand awareness.
Specialist Marketing Teacher at TECNOLÓGICO SUDAMERICANO
March 1, 2012 - February 28, 2015Technological higher education institution specializing in marketing, strategy, consumer studies and digital marketing.
Trade Marketing Coordinator at JV DISTRIBUCIONES
October 1, 2009 - February 29, 2012Specialty and OTC pharmaceutical retail company. Responsible for annual sales growth and inventory turnover reduction.
Media Planner at JV DISTRIBUCIONES
September 1, 2006 - September 30, 2009Specialty and OTC pharmaceutical retail company. Strategic digital communication planning resulted in a 40% increase in local ratings.
Education
Master's in Business Administration at ESAN Business School
January 1, 2018 - January 1, 2020Bachelor's in Communication at University of San Martín de Porres
January 1, 2004 - January 1, 2007Bachelor's Degree in Business Administration at ESAN Business School
January 1, 2004 - January 1, 2007Master's Degree in Marketing at ESAN Business School
January 1, 2016 - January 1, 2018Bachelor's Degree in Business Administration at ESAN Business School
January 1, 2004 - January 1, 2007Specialization in Marketing at ESAN Business School
January 1, 2018 - January 1, 2019Bachelor's Degree at Business School
January 1, 2007 - January 1, 2010Master's Degree at Business School (ESPO)
January 1, 2018 - January 1, 2020Engineering Degree at ESPOL - Escuela Superior Politécnica del Litoral
January 1, 2003 - January 1, 2007Master of Business Administration (MBA) at Espe Business School (ESPO)
January 1, 2007 - January 1, 2008Engineering in Business Administration at Universidad del Ecuador
January 1, 2003 - January 1, 2007Master in Business Engineering at ESPE Business School
January 1, 2007 - December 31, 2007Bachelor's Degree in Marketing Engineering at ESPA Business School (ESPO)
January 1, 2003 - January 1, 2007MBA at ESPAE Business School (ESPOL)
January 1, 2018 - December 31, 2018Marketing Engineering at Universidad Internacional del Ecuador
January 1, 2007 - December 31, 2007Qualifications
Professional Certified Marketer (PCM™)
January 1, 2022 - November 13, 2025Finance for Nonfinancial Managers
June 1, 2021 - December 1, 2021Professional Certified Marketer (PCM®)
January 1, 2020 - November 18, 2025Finance for Non-Finance Managers
January 1, 2022 - November 18, 2025Professional Certified Marketer (PCM®)
January 1, 2020 - November 19, 2025Finance for Non-Financial Managers
January 1, 2022 - November 19, 2025Professional Certified Marketer (PCM®)
January 1, 2020 - November 24, 2025Advanced Marketing Analytics
January 1, 2022 - November 24, 2025Professional Certified Marketer (PCM®)
January 1, 2022 - January 4, 2026Finance for Non-Profits
January 1, 2021 - December 31, 2021Data Science Certification
January 1, 2022 - December 31, 2022Professional Certified Marketer (PCM®)
January 1, 2022 - January 15, 2026Professional Certified Marketer (PCM®)
August 1, 2022 - January 15, 2026Finance for Non-Financial Managers
January 11, 2030 - January 15, 2026Professional Certified Marketer (PCM®)
January 11, 2030 - February 5, 2026Professional Certified Marketer (PCM®)
January 11, 2030 - March 2, 2026Finance for Businesswomen
January 11, 2030 - March 2, 2026Business Analytics: Make Decisions from the Data
August 1, 2022 - March 2, 2026Marketing Consultancy
December 1, 2017 - March 2, 2026X - Culture
April 1, 2016 - March 2, 2026Luxury Brand Management
January 1, 2018 - March 2, 2026Business and Management
October 1, 2015 - March 2, 2026Strategic and Political Communication
August 1, 2013 - March 2, 2026Industry Experience
Professional Services, Telecommunications, Consumer Goods, Financial Services, Retail, Education, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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