I am a Strategic Marketing and Digital Innovation Specialist with over a decade of experience driving impactful projects for leading companies. I have successfully designed and executed campaigns that go beyond commercial goals, creating memorable customer experiences and building strong emotional connections with brands. My approach combines strategic vision, expertise in emerging technologies, and adaptability, consistently delivering measurable results that enhance customer loyalty and strengthen brand positioning in highly competitive markets.

Vanesa Zhingre Correa

I am a Strategic Marketing and Digital Innovation Specialist with over a decade of experience driving impactful projects for leading companies. I have successfully designed and executed campaigns that go beyond commercial goals, creating memorable customer experiences and building strong emotional connections with brands. My approach combines strategic vision, expertise in emerging technologies, and adaptability, consistently delivering measurable results that enhance customer loyalty and strengthen brand positioning in highly competitive markets.

Available to hire

I am a Strategic Marketing and Digital Innovation Specialist with over a decade of experience driving impactful projects for leading companies. I have successfully designed and executed campaigns that go beyond commercial goals, creating memorable customer experiences and building strong emotional connections with brands. My approach combines strategic vision, expertise in emerging technologies, and adaptability, consistently delivering measurable results that enhance customer loyalty and strengthen brand positioning in highly competitive markets.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Strategic Marketing Consultant at ESOMAR
February 1, 2024 - February 1, 2024
Advising on strategic marketing initiatives for SMEs, focusing on business intelligence, market analysis, and consumer behavior.
Strategic Marketing Consultant at AMPT - Esomar
February 1, 2024 - February 1, 2024
Adviser for SMEs, specializing in business intelligence, market analysis, consumer behavior, and strategic marketing.
Strategic Marketing Consultant at ASOMAR
February 1, 2021 - February 1, 2022
Assisted clients in leveraging business intelligence, data mining, consumer behavior, and customer analytics to improve performance.
Strategic Marketing Consultant at ASESORES AMPYT - ESMAR
February 1, 2021 - Present
Strategic marketing consultancy focused on business intelligence, data mining, consumer behavior, and customer experience.
Strategic Marketing Consultant at Asociado AMPYT - ESMAR
February 1, 2021 - February 1, 2023
Worked with various clients to enhance their marketing strategies using business intelligence, data mining, consumer behavior and analytics.
Strategic Marketing Consultant at Aspodet Ampt
February 1, 2021 - Present
Consultant focused on strategy, business intelligence, market data mining, consumer behavior, and advertising strategies.
Marketing Manager at Local Publishing House
December 1, 2019 - December 1, 2019
Led a team of marketers to develop and execute marketing strategies, enhancing visibility and reach in the educational sector.
Strategic Marketing Consultant at Associated Apmt - Esomar
May 1, 2019 - December 31, 2025
Consultant - advisor for SMEs, focusing on strategic marketing, business intelligence, market research, data mining, consumer behavior, and customer experience.
Marketing Manager at Cocal Pablo Nur
January 1, 2019 - January 1, 2019
Led marketing strategies and campaigns for a prominent organization in Ecuador, managing a team to drive brand objectives and consumer engagement.
Marketing Manager at Cocal Pabellón Wray
January 1, 2019 - January 1, 2019
Led marketing strategies and campaigns to increase brand visibility and sales in the education sector.
Marketing Manager at C.M.L. Pablo VI
December 1, 2018 - December 1, 2018
In this role, I managed marketing strategies and campaigns for educational services. This included coordinating advertising initiatives and overseeing brand development.
Marketing Manager at Coac. PABLO MUÑOZ VEGA
March 1, 2018 - April 30, 2019
Financial institution in the segment 1 and actor in the popular and solidarity economy. Achieved a 20% increase in market positioning in Ecuador.
Marketing Manager at COLA PABLO MUN VEGA
March 1, 2018 - February 1, 2019
Developed and implemented marketing strategies to enhance brand visibility. Managed outreach and community engagement programs.
Marketing Manager at COL. PABLO MURGA VEGA
March 1, 2018 - February 1, 2021
I introduced a 20-month marketing program in the educational market, resulting in enhanced visibility and sales.
Marketing Manager at COAL PABLO MUNIGA
March 1, 2018 - February 1, 2019
Led the marketing team and managed marketing activities for a major project in the Education sector, focusing on brand development and outreach.
Marketing Manager at Coal Pablin Mur Vega
March 1, 2018 - February 1, 2021
Led marketing strategy to improve market presence in the Ecuadorian market, implementing key marketing initiatives.
Marketing Coordinator at Cable Mundi
December 1, 2015 - December 1, 2015
In charge of coordinating marketing campaigns and managing social media channels to increase brand recognition.
Marketing Manager at CABLEMUNDO
February 1, 2015 - January 1, 2018
Led the marketing team in creating and executing campaigns, analyzed market trends, and increased user acquisition through strategic initiatives.
Marketing Consultant at Cablemundo
February 1, 2015 - February 1, 2015
I assisted in developing marketing strategies to maximize exposure and implement community engagement initiatives, enhancing the brand's local presence.
Marketing Manager at CABLEUNO
January 1, 2015 - February 1, 2018
I led the marketing strategy development and execution to improve brand awareness and customer acquisition.
Marketing Manager at CABLEMODULO
January 1, 2015 - January 1, 2018
Oversaw marketing operations including campaign management and market research initiatives.
Marketing Manager at Cablemodem
January 1, 2015 - January 1, 2018
Managed marketing operations and developed communication strategies to drive brand awareness.
Specialist Marketing Teacher at TECNOLÓGICO SUDAMERICANO
March 1, 2012 - February 28, 2015
Technological higher education institution specializing in marketing, strategy, consumer studies and digital marketing.
Trade Marketing Coordinator at JV DISTRIBUCIONES
October 1, 2009 - February 29, 2012
Specialty and OTC pharmaceutical retail company. Responsible for annual sales growth and inventory turnover reduction.
Media Planner at JV DISTRIBUCIONES
September 1, 2006 - September 30, 2009
Specialty and OTC pharmaceutical retail company. Strategic digital communication planning resulted in a 40% increase in local ratings.

Education

Master's in Business Administration at ESAN Business School
January 1, 2018 - January 1, 2020
Bachelor's in Communication at University of San Martín de Porres
January 1, 2004 - January 1, 2007
Bachelor's Degree in Business Administration at ESAN Business School
January 1, 2004 - January 1, 2007
Master's Degree in Marketing at ESAN Business School
January 1, 2016 - January 1, 2018
Bachelor's Degree in Business Administration at ESAN Business School
January 1, 2004 - January 1, 2007
Specialization in Marketing at ESAN Business School
January 1, 2018 - January 1, 2019
Bachelor's Degree at Business School
January 1, 2007 - January 1, 2010
Master's Degree at Business School (ESPO)
January 1, 2018 - January 1, 2020
Engineering Degree at ESPOL - Escuela Superior Politécnica del Litoral
January 1, 2003 - January 1, 2007
Master of Business Administration (MBA) at Espe Business School (ESPO)
January 1, 2007 - January 1, 2008
Engineering in Business Administration at Universidad del Ecuador
January 1, 2003 - January 1, 2007
Master in Business Engineering at ESPE Business School
January 1, 2007 - December 31, 2007
Bachelor's Degree in Marketing Engineering at ESPA Business School (ESPO)
January 1, 2003 - January 1, 2007
MBA at ESPAE Business School (ESPOL)
January 1, 2018 - December 31, 2018
Marketing Engineering at Universidad Internacional del Ecuador
January 1, 2007 - December 31, 2007

Qualifications

Professional Certified Marketer (PCM™)
January 1, 2022 - November 13, 2025
Finance for Nonfinancial Managers
June 1, 2021 - December 1, 2021
Professional Certified Marketer (PCM®)
January 1, 2020 - November 18, 2025
Finance for Non-Finance Managers
January 1, 2022 - November 18, 2025
Professional Certified Marketer (PCM®)
January 1, 2020 - November 19, 2025
Finance for Non-Financial Managers
January 1, 2022 - November 19, 2025
Professional Certified Marketer (PCM®)
January 1, 2020 - November 24, 2025
Advanced Marketing Analytics
January 1, 2022 - November 24, 2025
Professional Certified Marketer (PCM®)
January 1, 2022 - January 4, 2026
Finance for Non-Profits
January 1, 2021 - December 31, 2021
Data Science Certification
January 1, 2022 - December 31, 2022
Professional Certified Marketer (PCM®)
January 1, 2022 - January 15, 2026
Professional Certified Marketer (PCM®)
August 1, 2022 - January 15, 2026
Finance for Non-Financial Managers
January 11, 2030 - January 15, 2026
Professional Certified Marketer (PCM®)
January 11, 2030 - February 5, 2026
Professional Certified Marketer (PCM®)
January 11, 2030 - March 2, 2026
Finance for Businesswomen
January 11, 2030 - March 2, 2026
Business Analytics: Make Decisions from the Data
August 1, 2022 - March 2, 2026
Marketing Consultancy
December 1, 2017 - March 2, 2026
X - Culture
April 1, 2016 - March 2, 2026
Luxury Brand Management
January 1, 2018 - March 2, 2026
Business and Management
October 1, 2015 - March 2, 2026
Strategic and Political Communication
August 1, 2013 - March 2, 2026

Industry Experience

Professional Services, Telecommunications, Consumer Goods, Financial Services, Retail, Education, Media & Entertainment