XIYING XU

Short-drama Producer at Master Shot Studio, BayRead HK Group

Participated in creative planning of short dramas, formulated shooting plans, managed project schedules and budgets, coordinated venues, equipment and personnel, supervised shooting and post-production to ensure alignment with creative requirements.

Screenwriter at Jiuzhou Wenhua Overseas Short Drama

Created short drama scripts for overseas markets; conducted content research, proposed concepts, translated/localized domestic scripts for overseas audiences, participated in script readings and evaluation of external writers’ works; assisted in adaptation of licensed IPs.

Marketing & TV Shows Specialist at TRNT Media, NAVEG Group

Casting: source and coordinate guests; Scriptwriting: pitch ideas and edit scripts; Production: scout locations, build budgets and schedules, coordinate photography; Business Development: engage venues/investors and maintain industry contacts.

Senior Media & TV Shows R&D Specialist at Beijing Houghton Street Media

Conducted research and analysis of variety shows, platform research and audience insights; analyzed competitors to identify market trends; proposed creative solutions and program planning; expanded international production relationships; monitored broadcasting effectiveness.

TikTok Content Operation Officer at BlueFocus Communication Group

Planned and managed operations for TikTok short-form videos; drafted scripts, edited videos, published content, and optimized strategy to rapidly grow target audiences.

New Media Operations Specialist at Beijing Zhonghui Wenyuan International Media

Planned and executed copywriting campaigns; managed online media platforms (WeChat, TikTok); coordinated production of videos and offline activities.

Screenwriter at Requiem (Short Film)

Wrote the screenplay for the short film Requiem (2020); contributed to festival submissions and related publicity.

Producer at Meet Me Here (Chinese dating show in North America)

Produced a North America–based Chinese dating show; involved in planning, coordination and on-set production.

Executive & Casting Director at TikTok variety show -MBTI, Gives Me the Answer

Executive leadership and casting coordination for a TikTok variety program; sourced and managed guests, conducted casting interviews.

Executive & Casting Director at TikTok variety show -Ordinary Boys' Club

Executive leadership and casting coordination for another TikTok/BiliBili project; talent outreach and on-set casting.

Director at BiliBili variety show - Please Come and Battle with Me

Directed segments for a BiliBili variety show; supervised on-set activities and production flow.

AI Screenwriter at Mandarin mini-drama

Wrote scripts for Mandarin mini-dramas; collaborated with AI-assisted writing processes.

Screenwriter & Producer at Linghe Drama Incubation / Civil Aviation Party School

Contributed as screenwriter and producer for promotional videos and stage content; participated in recognition projects.