✔️ Conducted market research to identify opportunities for product promotion and developed a market entry strategy for Poland. ✔️ Created and implemented an e-commerce marketing plan, including developing and launching digital campaigns to drive traffic and adapt content for online platforms. ✔️ Launched and optimized digital campaigns that attracted zero-level visitors to the online store, significantly increasing sales and brand awareness. ✔️ Managed budgets effectively by selecting the best-performing channels and optimizing cost per conversion. ✔️ Analyzed campaign performance, identified areas for improvement, provided recommendations, and implemented changes to enhance effectiveness. ✔️ Supervised the SMM team, ensuring alignment with overall business objectives. ✔️ Prepared clear and detailed reports with analysis and recommendations to improve campaign performance. ✔️ Set up analytics to track traffic from all channels. ✔️ Planned and executed influencer marketing campaigns, collaborating with influencers to boost brand awareness and engagement. ✔️ Launched and managed Google Merchant Center, including adding product listings to Google Shopping. ✔️ Developed comprehensive marketing strategies combining online and offline channels to achieve business goals and enhance brand visibility.

Senior Digital Marketing Specialist in Pharma industry at LAMYRA

November 1, 2020 - June 30, 2024

☑ Develop and implement product promotion strategies to increase company brand recognition; ☑ Manage media agencies and budgets to run effective online advertising campaigns; ☑ Managing the company's overall activities in digital channels (SEO, content marketing, partnerships, paid social networks, influencers, programmatic, video, audio); ☑ Content control and analysis of campaign websites, working with CMS; ☑ Development and implementation of ideas (landing pages); ☑ Working with Google Analytics, creating reports to understand the results of marketing campaigns; ☑ Managing social media presence; ☑ Drafting technical specifications for designers, сooperate with external media agencies, partners and bloggers

Senior Digital Marketing Specialist at LAMYRA LLP

June 30, 2024 - June 30, 2024

Developed and implemented digital marketing strategies across EU markets for medical devices, supplements, and cosmetics. Led multi-channel campaigns (Google Ads, Meta Ads, Google Shopping; LinkedIn Ads) and managed online/offline promotion, including funnels and lead gen. Used AI tools for data analysis and marketing automation; conducted A/B tests and CRO; built dashboards with GA4/Looker Studio and prepared performance reports. Oversaw website/landing pages, planned product launches and market entry strategies; collaborated with sales for lead generation; built influencer partnerships; launched multi-channel campaigns (content marketing, SEO, partnerships, programmatic, video, social). Created training materials and onboarding for marketing tools; mentored cross-functional teams; coordinated remote partners. Time on product pages increased 9-fold; launched vitamin campaigns increasing brand awareness and online inquiries; improved CPA and ROI. Remote role based in Wroclaw, Poland.