Trafficked and published AVs, clips, trailers, teasers, and music rights posts of Vevo music to YouTube channels. Collaborated with internal teams and external suppliers to create tailored marketing campaigns using data insights and market trends. Worked with digital teams and analyzed customer behavior using Google Analytics and Google Tag Manager. Led delivery of programmatic and direct display ads across PAYTM.COM including on-site display and sponsored product ads. Monitored content performance and leveraged data-driven insights for optimization. Trafficked organic ads via Facebook Creator Studio and Twitter Media Studio; generated reports via YouTube Analytics. Managed and optimized the programmatic display channel using DV360, improving audience targeting, ad placements, and creative testing. Coordinated with Analytics Manager to ensure proper paid media tracking and reporting via Campaign Manager and GA4. Monitored PPC budgets to maximize ROI. Spearheaded A/B testing to refine t

Intern (Backup Quality Analyst for YouTube API process) at Bajaj Finserv, India

May 1, 2020 - May 1, 2020

Intern promoted to backup QA for the YouTube API process. Supported the marketing team in developing and implementing campaigns across digital and offline channels. Collaborated with email marketing teams to integrate PPC data into automated email campaigns, improving nurturing and conversion rates. Led SEO strategy and content optimization, achieving significant improvements in search engine rankings. Conducted market research and competitor analysis to inform marketing strategies. Assisted in drafting and proofreading marketing collateral, ensuring alignment with brand guidelines. Ensuring continued success of PPC lead generation, delivering strong profits and ROI. Collaborated with cross-functional teams to integrate SEO into larger digital campaigns and digital acquisition campaigns focusing on conversions in a B2C eCommerce setting. Managed data verification per guidelines and created trackers and periodic reports. Researched the latest Google updates and explored new approaches t