Hi, I’m Jade McLaren, a Creative and strategic Social Media Specialist with 20+ years of experience across media, digital content production, design, and social media management for Australia’s leading brands. I blend creative execution with data-driven decisions to deliver high-impact social strategies, compelling visuals, and strong audience engagement. I’ve led multi-brand programs, steered content production, and shaped digital community strategies while maintaining brand integrity across platforms. I’m known for meticulous attention to detail, collaborative cross-functional work with marketing teams, and a solid grasp of online behaviour and emerging digital trends. I excel at both the creative and operational sides of social media, delivering brand-safe campaigns, optimized content, and measurable outcomes. I’m passionate about translating insights into practical, engaging storytelling and thrive in fast-paced environments that require clear communication and goal-oriented execution.

Jade McLaren

Hi, I’m Jade McLaren, a Creative and strategic Social Media Specialist with 20+ years of experience across media, digital content production, design, and social media management for Australia’s leading brands. I blend creative execution with data-driven decisions to deliver high-impact social strategies, compelling visuals, and strong audience engagement. I’ve led multi-brand programs, steered content production, and shaped digital community strategies while maintaining brand integrity across platforms. I’m known for meticulous attention to detail, collaborative cross-functional work with marketing teams, and a solid grasp of online behaviour and emerging digital trends. I excel at both the creative and operational sides of social media, delivering brand-safe campaigns, optimized content, and measurable outcomes. I’m passionate about translating insights into practical, engaging storytelling and thrive in fast-paced environments that require clear communication and goal-oriented execution.

Available to hire

Hi, I’m Jade McLaren, a Creative and strategic Social Media Specialist with 20+ years of experience across media, digital content production, design, and social media management for Australia’s leading brands. I blend creative execution with data-driven decisions to deliver high-impact social strategies, compelling visuals, and strong audience engagement. I’ve led multi-brand programs, steered content production, and shaped digital community strategies while maintaining brand integrity across platforms. I’m known for meticulous attention to detail, collaborative cross-functional work with marketing teams, and a solid grasp of online behaviour and emerging digital trends.

I excel at both the creative and operational sides of social media, delivering brand-safe campaigns, optimized content, and measurable outcomes. I’m passionate about translating insights into practical, engaging storytelling and thrive in fast-paced environments that require clear communication and goal-oriented execution.

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Language

English
Fluent

Work Experience

Social Media Manager at Keypath Education
January 1, 2023 - January 1, 2025
Managed social media content, moderation, and customer service for 10 Australian university brands across five platforms. Created brand-aligned content to build online communities, collaborated with marketing teams, implemented brand protection and user-management strategies, and coordinated with content producers to deliver multi-platform content. Monitored performance and reported to marketing squads.
Social Media Manager at Stonnington City Council
January 1, 2021 - January 1, 2022
Oversaw eight council social media pages, delivered boosted content campaigns, produced detailed performance analytics, managed customer service, and moderated platforms to ensure clear and accurate public information.
Marketing Manager at Jobman Software
January 1, 2022 - January 1, 2023
Led marketing initiatives across multiple channels, aligning product messaging and campaigns with business goals.
Communications Manager at Dogs Victoria
January 1, 2020 - January 1, 2021
Managed communications and public relations for the organization, coordinating across teams to maintain brand voice and stakeholder engagement.
National Marketing Manager at Atlantic Caravans
January 1, 2019 - January 1, 2020
Oversaw national marketing strategy and campaigns to promote caravan products through multiple channels.
National Social Media Manager at Jetpets Animal Transport
January 1, 2017 - January 1, 2019
Led social media across national programs, driving engagement and brand consistency across platforms.
Digital Marketing Designer at Megaphone Marketing
January 1, 2016 - January 1, 2017
Produced digital marketing assets and campaigns, combining creative design with performance considerations.
Marketing and Circulation Manager at Fairfax Media Australia
January 1, 2008 - January 1, 2011
Managed marketing and circulation initiatives, coordinating campaigns and audience engagement.

Education

Advanced Diploma of Screen & Media Education at RM ITU University
January 1, 2021 - December 31, 2022
Advanced Diploma of Screen & Media Education at RM ITU University
January 1, 2023 - December 31, 2025
Advanced Diploma of Screen & Media at RMIT University
January 11, 2030 - January 1, 2015
Music Industry Skills Cert 2 at South-West Tafe
January 11, 2030 - January 1, 2000
Professional Writing and Editing Cert 2-3 at South-West Tafe
January 11, 2030 - January 1, 1999

Qualifications

Advanced Diploma of Screen & Media
January 11, 2030 - January 1, 2015
Music Industry Skills Cert 2
January 11, 2030 - January 1, 2000
Professional Writing and Editing Cert 2-3
January 11, 2030 - January 1, 1999
Future Leaders Project Lead
January 1, 2025 - January 29, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Government, Software & Internet