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Marketing specialist with over 5 years of experience in e-commerce, digital marketing, and website management. Proven skills in brand strategy, SEO optimization, creation and analysis of Meta and Google Ads campaigns, as well as email marketing. I hold a Master's degree in Industrial Management with a specialization in project management from the Technical University – Varna. Seeking an opportunity to apply my experience and strategic thinking in a dynamic environment where I can contribute to brand growth and popularity.…Marketing specialist with over 5 years of experience in e-commerce, digital marketing, and website management. Proven skills in brand strategy, SEO optimization, creation and analysis of Meta and Google Ads campaigns, as well as email marketing. I hold a Master's degree in Industrial Management with a specialization in project management from the Technical University – Varna. Seeking an opportunity to apply my experience and strategic thinking in a dynamic environment where I can contribute to brand growth and popularity.

Vera Italiana

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Marketing specialist with over 5 years of experience in e-commerce, digital marketing, and website management. Proven skills in brand strategy, SEO optimization, creation and analysis of Meta and Google Ads campaigns, as well as email marketing. I hold a Master's degree in Industrial Management with a specialization in project management from the Technical University – Varna. Seeking an opportunity to apply my experience and strategic thinking in a dynamic environment where I can contribute to brand growth and popularity.…Marketing specialist with over 5 years of experience in e-commerce, digital marketing, and website management. Proven skills in brand strategy, SEO optimization, creation and analysis of Meta and Google Ads campaigns, as well as email marketing. I hold a Master's degree in Industrial Management with a specialization in project management from the Technical University – Varna. Seeking an opportunity to apply my experience and strategic thinking in a dynamic environment where I can contribute to brand growth and popularity.

Available to hire

Marketing specialist with over 5 years of experience in e-commerce, digital marketing, and website management. Proven skills in brand strategy, SEO optimization, creation and analysis of Meta and Google Ads campaigns, as well as email marketing.

I hold a Master’s degree in Industrial Management with a specialization in project management from the Technical University – Varna. Seeking an opportunity to apply my experience and strategic thinking in a dynamic environment where I can contribute to brand growth and popularity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

Work Experience

Marketing Specialist at Vera Italiana EOOD

July 1, 2023 - November 14, 2025

Overall development and management of the online store, website, digital strategy, and marketing activities. Experience with WordPress and Shopify, having independently executed a full migration between the two platforms. Manage and develop social channels (Instagram, Facebook, TikTok), create and analyze Meta, Google Ads, and Email marketing campaigns. Focus on effectiveness, visual consistency, and building brand presence.

Marketing Specialist

June 1, 2023 - June 1, 2023

Professional with experience in managing processes in e-commerce—from customer service and product content to logistics and team coordination. Teamwork, communication with clients via website, email, social networks, and phone. Receiving, confirming, and processing orders from various channels. Preparing products for photography, publishing, and updating on the website. Selecting and communicating with suppliers; receiving, packing, and shipping goods to several countries. Organizing the warehouse, arranging, and inventory. Leading and coordinating the team.

Logistics / Production Coordinator

October 1, 2018 - October 1, 2018

Teamwork, communication with clients via website, email, social networks, and phone. Negotiated and agreed on terms with clients for the production of printed materials. Monitored the execution of orders throughout the production process, ensuring accuracy and quality of execution. Maintained and built long-term relationships with clients through professional service and attention to detail.

Logistics / Inventory / Trade Coordination

September 1, 2017 - September 1, 2017

Responsible for the overall coordination of stock and trade processes in a nationwide chain of stores. Worked with suppliers, managed inventories, product positioning, and marketing activities. Negotiated and concluded contracts with suppliers, ensuring optimal conditions and assortment. Organized and monitored the process of ordering, delivery, and dispatch of goods in all chain locations over 60 stores. Responsible for the arrangement and categorization of goods, controlled inventories and turnovers, participated in pricing and promotional activities. Created content for brochures and catalogs.