Independent digital experience and marketing consultant with 10+ years’ end-to-end experience across digital marketing, web technology, eCommerce, marketing technology, digital products, and creative design solutions. Brings strategy, creative thinking, insights, and innovation—paired with hands-on technical delivery—to meet complex stakeholder objectives. Has led work with SMEs and enterprise clients globally across B2B, retail, technology, manufacturing, professional services, wellbeing, education, sports, and esports—driving measurable growth across traffic, leads, conversions, revenue, and client acquisition through multi-channel integrated digital programs.…

Partheepan Jesuthasan

Independent digital experience and marketing consultant with 10+ years’ end-to-end experience across digital marketing, web technology, eCommerce, marketing technology, digital products, and creative design solutions. Brings strategy, creative thinking, insights, and innovation—paired with hands-on technical delivery—to meet complex stakeholder objectives. Has led work with SMEs and enterprise clients globally across B2B, retail, technology, manufacturing, professional services, wellbeing, education, sports, and esports—driving measurable growth across traffic, leads, conversions, revenue, and client acquisition through multi-channel integrated digital programs.…

Available to hire

Independent digital experience and marketing consultant with 10+ years’ end-to-end experience across digital marketing, web technology, eCommerce, marketing technology, digital products, and creative design solutions. Brings strategy, creative thinking, insights, and innovation—paired with hands-on technical delivery—to meet complex stakeholder objectives.

Has led work with SMEs and enterprise clients globally across B2B, retail, technology, manufacturing, professional services, wellbeing, education, sports, and esports—driving measurable growth across traffic, leads, conversions, revenue, and client acquisition through multi-channel integrated digital programs.

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Skills

Experience Level

Language

English
Fluent
Tamil
Fluent
Sinhala, Sinhalese
Advanced

Work Experience

Chief Digital Marketing & Technology Officer at Elephant Crew Ltd, United Kingdom
January 1, 2022 - Present
Led cross-functional teams of 20+ across strategy, marketing, design, development, and technology to deliver digital projects across 5+ markets. Built and implemented integrated digital marketing and technology strategies delivering up to 35% growth across traffic, leads, conversions, revenue, and client acquisition. Owned digital strategy and delivery across four portfolio areas, contributing £500K+ in client project revenue across marketing, technology, digital products, and customer experience. Directed multi-channel paid media, SEO/AEO/GEO, social, content, email, and marketing automation; implemented tracking and measurement frameworks (GA4, GTM, Meta Pixel, server-side tracking, conversion APIs). Defined KPIs/performance frameworks and designed CRM/email/chatbot/automation journeys to connect and optimize the digital ecosystem.
Digital Marketing & Technology Strategist at Elephant Crew (Pvt) Ltd, Sri Lanka
January 1, 2019 - January 1, 2022
Managed and optimized Google Ads across multiple client accounts, increasing qualified lead generation by up to 42% and improving average campaign ROAS by 31%. Developed social media marketing strategies and paid social campaigns, increasing audience reach by 68% and engagement by 47%. Delivered SEO strategies across multiple client websites, improving organic traffic by up to 55% and first-page keyword rankings by 38%. Conducted market research, competitor analysis, and digital audits; defined short- and long-term objectives, performance targets, and KPIs; monitored SEO/SEM/social/content/email and budgets. Implemented/optimized marketing technology, analytics, tracking, CRM, and automation solutions to improve performance, and supported teams with agreed-goal monitoring.
Digital Marketing Specialist at Lunah Labs (Pvt) Ltd, Sri Lanka
January 1, 2018 - January 1, 2019
Planned and executed digital initiatives across SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Built and managed social presence across major platforms. Managed and optimized paid digital campaigns to improve reach, engagement, conversions, and ROI. Measured and reported performance against objectives/KPIs and analyzed campaign, website, social, and customer data to identify optimization opportunities. Collaborated with internal teams to improve landing pages, user experience, and customer journeys across touchpoints; evaluated end-to-end customer experiences to inform improvements and researched emerging tools and technology for recommendations.

Education

MSc Digital Marketing at Teesside University, Middlesbrough, United Kingdom
January 1, 2012 - January 1, 2018
Postgraduate Diploma in Marketing at The Chartered Institute of Marketing - UK
January 1, 2016 - July 21, 2026
Bachelor of Business Administration (2nd Class Upper) at Eastern University, Sri Lanka
January 1, 2011 - January 1, 2016

Qualifications

MSc Digital Marketing
January 1, 2012 - January 1, 2018
Postgraduate Diploma in Marketing (Chartered Institute of Marketing - UK)
January 1, 2016 - July 21, 2026
Bachelor of Business Administration (Marketing Management)
January 1, 2011 - January 1, 2016

Industry Experience

Education, Media & Entertainment, Healthcare, Financial Services, Retail, Professional Services, Manufacturing, Other, Consumer Goods, Energy & Utilities, Gaming, Software & Internet, Real Estate & Construction, Transportation & Logistics, Travel & Hospitality, Telecommunications

Skills

Experience Level