I specialise in building cohesive design languages across digital and motion touchpoints — from brand foundations to product implementation. My work spans branding, visual identity systems, art direction, and motion design. Ciao! I'm Fran, Brand & Motion Designer based in Barcelona with 9 years of experience creating visual systems and digital identities for emerging Tech, Healthcare, and Web3 brands.…

Fran Moorthy

I specialise in building cohesive design languages across digital and motion touchpoints — from brand foundations to product implementation. My work spans branding, visual identity systems, art direction, and motion design. Ciao! I'm Fran, Brand & Motion Designer based in Barcelona with 9 years of experience creating visual systems and digital identities for emerging Tech, Healthcare, and Web3 brands.…

Available to hire

I specialise in building cohesive design languages across digital and motion touchpoints — from brand foundations to product implementation. My work spans branding, visual identity systems, art direction, and motion design.

Ciao! I’m Fran, Brand & Motion Designer based in Barcelona with 9 years of experience creating visual systems and digital identities for emerging Tech, Healthcare, and Web3 brands.

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Skills

Experience Level

Language

English
Fluent
Italian
Advanced
Spanish; Castilian
Advanced
Sinhala, Sinhalese
Intermediate

Work Experience

Brand Designer at Outlier Ventures (Freelance)
January 1, 2022 - November 14, 2025
Freelance Brand Designer for Outlier Ventures, developing brand identities and motion systems for accelerator programs and investor-facing materials; ensured consistency across digital and event touchpoints.
Brand Designer at LloydsDirect
January 1, 2022 - January 1, 2022
Brand Designer responsible for creating and implementing branding across digital channels for LloydsDirect; collaborated with marketing and product teams to ensure go-to-market consistency and cohesive brand language.
Marketing Brand Designer at Tonkean
January 1, 2020 - November 14, 2025
Marketing Brand Designer at Tonkean, contributing to brand system development, marketing assets, and campaign visuals across web and events.
Brand Designer at MVF Global
January 1, 2019 - January 1, 2019
Led brand design projects and contributed to brand language across campaigns, aligning creative with marketing and product strategies; developed visual identity assets and motion graphics.
Art Director Junior at Dandelio
January 1, 2017 - January 1, 2017
Supporting art direction and visual systems development for client branding projects.
Graphic Designer at FDG Media
January 1, 2016 - January 1, 2016
Graphic design work across branding and print, early career experience building visual assets for clients.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Professional Services, Other

Skills

Experience Level