Hi, I’m Vaanmathee Paranthaman, a digital marketing specialist with over seven years of experience helping global clients achieve ROI through SEM, programmatic advertising, and multi-channel campaign management. I’ve built and optimized campaigns across DV360, Trade Desk, and Google Ad Manager, turning data into actionable optimizations that boost CTR, CVR, and ROI. I thrive in fast-paced, collaborative environments, working with internal teams and clients to plan, execute, and report performance. I’m proficient with tools such as Prisma, IPS, JIRA, Zoho, and Monday.com, and I stay up-to-date with platform updates to maximize impact for international campaigns.…

Vaanmathee Paranthaman

Hi, I’m Vaanmathee Paranthaman, a digital marketing specialist with over seven years of experience helping global clients achieve ROI through SEM, programmatic advertising, and multi-channel campaign management. I’ve built and optimized campaigns across DV360, Trade Desk, and Google Ad Manager, turning data into actionable optimizations that boost CTR, CVR, and ROI. I thrive in fast-paced, collaborative environments, working with internal teams and clients to plan, execute, and report performance. I’m proficient with tools such as Prisma, IPS, JIRA, Zoho, and Monday.com, and I stay up-to-date with platform updates to maximize impact for international campaigns.…

Available to hire

Hi, I’m Vaanmathee Paranthaman, a digital marketing specialist with over seven years of experience helping global clients achieve ROI through SEM, programmatic advertising, and multi-channel campaign management. I’ve built and optimized campaigns across DV360, Trade Desk, and Google Ad Manager, turning data into actionable optimizations that boost CTR, CVR, and ROI.

I thrive in fast-paced, collaborative environments, working with internal teams and clients to plan, execute, and report performance. I’m proficient with tools such as Prisma, IPS, JIRA, Zoho, and Monday.com, and I stay up-to-date with platform updates to maximize impact for international campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Tamil
Fluent

Work Experience

Display & Programmatic Specialist at Assembly Global Services
July 1, 2025 - July 1, 2025
Manage end-to-end programmatic campaigns and support all display activities via DV360 and Trade Desk, ensuring optimal delivery and pacing. Conduct QA checks and troubleshoot discrepancies, generate campaign reports, and optimize campaigns to meet KPIs for international clients.
Campaign Specialist at Iopex Technologies
March 1, 2022 - March 1, 2022
Trafficking and managing campaigns in Google Ad Manager and DFP, optimizing performance and troubleshooting targeting issues. Coordinate campaign scheduling and creative submissions with clients; implement ad tags and tracking pixels; deliver post-campaign analysis.
Analyst Trainee (SEM Specialist) at Paragon Digital Services
June 1, 2019 - June 1, 2019
Built and optimized search and shopping campaigns, improved ROI through keyword strategies and landing page audits; managed budgets and bidding strategies; conducted QBRs and competitive analysis to drive campaign decisions.

Education

Add your educational history here.

Qualifications

Google AdWords Fundamentals
January 11, 2030 - November 14, 2025
Display Advertising Fundamentals
January 11, 2030 - November 14, 2025
DCM Certifications
January 11, 2030 - November 14, 2025
DV360 Certifications
January 11, 2030 - November 14, 2025
Amazon Advertising Fundamentals
January 11, 2030 - November 14, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services