Available to hire
I am a photographer, videographer and photo director based in Paris, specializing in fashion, luxury and culture projects. I lead creative direction and production, coordinating on-set teams and guiding shoots from concept to final delivery.
I also develop digital content strategies and campaigns for studio and on-location shoots, delivering impactful visuals across platforms. My background blends international training in Lebanon and France, with a strong focus on fashion, product and editorial storytelling.
Skills
Experience Level
Expert
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Language
French
Fluent
English
Advanced
Arabic
Advanced
Work Experience
Directeur Photographe (Director of Photography) - Production at JOE KACHE
January 1, 2023 - January 1, 2023Art direction and photography production for campaigns; rigorous campaign management and artistic direction; client experience includes Dior, LVMH, L’Oréal, Hublot, Kenzo, Prada, Elle, Numéro, Harper's Bazaar, and more.
Content Producer at JOE KACHE
February 1, 2022 - November 14, 2025Continued content production across studio and on-location shoots; creative direction and editorial campaigns; development of visual content for digital platforms.
Content Producer at JOE KACHE
January 1, 2022 - January 1, 2022Creative production – fashion, luxury and culture projects; concept development, shooting and editing; digital content strategy and campaign execution.
Photographer / Videographer at JOE KACHE
January 1, 2020 - January 1, 2020Freelance/contract photography and videography work for fashion and product shoots; built a diverse portfolio and collaborated with agencies and brands.
Photographer / Videographer & Photo Director - Production at JOE KACHE
February 1, 2016 - November 14, 2025Photographic and video production for fashion, luxury and cultural projects. Responsible for creative direction, production, and on-set coordination; leads technical and artistic teams from concept to final deliverable.
Education
Licence – Santé & Éducation Physique at Antonine University
January 11, 2030 - November 14, 2025Formation Photographie at CNFDI (Centre National Privé de Formation à Distance)
January 11, 2030 - November 14, 2025Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
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