My primary responsibility is to diagnose and resolve issues in paid campaigns, ensuring optimal performance and efficiency. I specialize in delivering high-quality, market-qualified leads to clients while maintaining their desired budget.
I optimize website architecture and page structure for enhanced search engine visibility and user experience. I track key performance metrics, including CTR, CPA, CPC, and CPL, to measure campaign success and make data-driven decisions. Additionally, I implement tracking solutions such as Google Tag Manager to monitor user behavior and enhance conversion tracking.
By analyzing competitors’ digital strategies, I provide strategic insights on pricing and positioning to improve campaign effectiveness. I leverage Google Analytics to assess key performance indicators, conduct A/B testing, and implement data-driven optimizations to maximize conversion rates.
Furthermore, I have hands-on experience in creating custom data layer variables for tracking conversion funnels. I am proficient in utilizing Google Ads scripts and rule-based automation to streamline campaign management and improve efficiency.
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