My primary responsibility is to diagnose and resolve issues in paid campaigns, ensuring optimal performance and efficiency. I specialize in delivering high-quality, market-qualified leads to clients while maintaining their desired budget. I optimize website architecture and page structure for enhanced search engine visibility and user experience. I track key performance metrics, including CTR, CPA, CPC, and CPL, to measure campaign success and make data-driven decisions. Additionally, I implement tracking solutions such as Google Tag Manager to monitor user behavior and enhance conversion tracking. By analyzing competitors’ digital strategies, I provide strategic insights on pricing and positioning to improve campaign effectiveness. I leverage Google Analytics to assess key performance indicators, conduct A/B testing, and implement data-driven optimizations to maximize conversion rates. Furthermore, I have hands-on experience in creating custom data layer variables for tracking conversion funnels. I am proficient in utilizing Google Ads scripts and rule-based automation to streamline campaign management and improve efficiency.

Gagan Sharma

My primary responsibility is to diagnose and resolve issues in paid campaigns, ensuring optimal performance and efficiency. I specialize in delivering high-quality, market-qualified leads to clients while maintaining their desired budget. I optimize website architecture and page structure for enhanced search engine visibility and user experience. I track key performance metrics, including CTR, CPA, CPC, and CPL, to measure campaign success and make data-driven decisions. Additionally, I implement tracking solutions such as Google Tag Manager to monitor user behavior and enhance conversion tracking. By analyzing competitors’ digital strategies, I provide strategic insights on pricing and positioning to improve campaign effectiveness. I leverage Google Analytics to assess key performance indicators, conduct A/B testing, and implement data-driven optimizations to maximize conversion rates. Furthermore, I have hands-on experience in creating custom data layer variables for tracking conversion funnels. I am proficient in utilizing Google Ads scripts and rule-based automation to streamline campaign management and improve efficiency.

Available to hire

My primary responsibility is to diagnose and resolve issues in paid campaigns, ensuring optimal performance and efficiency. I specialize in delivering high-quality, market-qualified leads to clients while maintaining their desired budget.

I optimize website architecture and page structure for enhanced search engine visibility and user experience. I track key performance metrics, including CTR, CPA, CPC, and CPL, to measure campaign success and make data-driven decisions. Additionally, I implement tracking solutions such as Google Tag Manager to monitor user behavior and enhance conversion tracking.

By analyzing competitors’ digital strategies, I provide strategic insights on pricing and positioning to improve campaign effectiveness. I leverage Google Analytics to assess key performance indicators, conduct A/B testing, and implement data-driven optimizations to maximize conversion rates.

Furthermore, I have hands-on experience in creating custom data layer variables for tracking conversion funnels. I am proficient in utilizing Google Ads scripts and rule-based automation to streamline campaign management and improve efficiency.

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Experience Level

Expert
Expert
Expert

Language

Work Experience

SEO & PPC Manager at Tonic Web Solutions
September 1, 2021 - September 1, 2021
Developed and implemented digital marketing strategies based on current market trends. Utilized Google Analytics to track KPIs and measure campaign effectiveness. Analyzed competitor digital presence to inform pricing and positioning. Implemented tracking tools such as Google Tag Manager to monitor user behavior on websites. Planned, analyzed and optimized campaigns across multiple digital marketing channels. Researched and forecasted performance trends and budget needs. Created detailed reports on campaign metrics and adjusted strategies to improve ROI. Managed PPC campaigns on major search engines and performed A/B testing to optimize conversions.
Digital Marketing Manager & Strategist at Six Pack Digital
October 1, 2021 - November 14, 2025
Developed and implemented new digital marketing strategies based on current market trends. Utilized Google Analytics to track KPI and measure campaign effectiveness. Analyzed and forecasted performance trends, budget needs and competitive landscape. Created and managed digital marketing campaigns across multiple channels, monitored metrics, and adjusted strategies as needed for optimal ROI. Executed strategies to increase website traffic, brand awareness and customer engagement. Managed PPC campaigns on major search engines; performed A/B testing and experiments to improve conversion rates.

Education

Master of Business Administration (MBA) in Information Technology at Raipur
January 11, 2030 - November 14, 2025
Bachelor of Science (B.S.) in Computer Science at Salem
January 11, 2030 - November 1, 2009

Qualifications

Google Analytics Certified
January 11, 2030 - November 14, 2025
Google Ads Search Certification
January 11, 2030 - November 14, 2025
HubSpot Certified
January 11, 2030 - November 14, 2025
Google Ads Display Certification
January 11, 2030 - November 14, 2025
Shopping Ads Certification
January 11, 2030 - November 14, 2025
Google Ads Apps Certification
January 11, 2030 - November 14, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services