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I am a Digital Marketing and Growth professional with over 10 years of experience in brand strategy, online advertising and international business expansion. I'm skilled in Google Ads, Meta Ads, SEO and UX, and I combine data analysis with AI-driven marketing to optimise campaigns, increase conversions and strengthen customer loyalty. I have proven experience leading creative projects and managing e-commerce from the ground up, implementing omnichannel strategies across marketplaces and social media. Recognised for my ability to merge strategic vision, creativity and hands-on execution with a strong results-driven approach.…I am a Digital Marketing and Growth professional with over 10 years of experience in brand strategy, online advertising and international business expansion. I'm skilled in Google Ads, Meta Ads, SEO and UX, and I combine data analysis with AI-driven marketing to optimise campaigns, increase conversions and strengthen customer loyalty. I have proven experience leading creative projects and managing e-commerce from the ground up, implementing omnichannel strategies across marketplaces and social media. Recognised for my ability to merge strategic vision, creativity and hands-on execution with a strong results-driven approach.

Yesica Catherine Muñoz Clavijo

Digital Marketer, Growth Marketer, Brand Strategist, +2

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I am a Digital Marketing and Growth professional with over 10 years of experience in brand strategy, online advertising and international business expansion. I'm skilled in Google Ads, Meta Ads, SEO and UX, and I combine data analysis with AI-driven marketing to optimise campaigns, increase conversions and strengthen customer loyalty. I have proven experience leading creative projects and managing e-commerce from the ground up, implementing omnichannel strategies across marketplaces and social media. Recognised for my ability to merge strategic vision, creativity and hands-on execution with a strong results-driven approach.…I am a Digital Marketing and Growth professional with over 10 years of experience in brand strategy, online advertising and international business expansion. I'm skilled in Google Ads, Meta Ads, SEO and UX, and I combine data analysis with AI-driven marketing to optimise campaigns, increase conversions and strengthen customer loyalty. I have proven experience leading creative projects and managing e-commerce from the ground up, implementing omnichannel strategies across marketplaces and social media. Recognised for my ability to merge strategic vision, creativity and hands-on execution with a strong results-driven approach.

Available to hire

I am a Digital Marketing and Growth professional with over 10 years of experience in brand strategy, online advertising and international business expansion. I’m skilled in Google Ads, Meta Ads, SEO and UX, and I combine data analysis with AI-driven marketing to optimise campaigns, increase conversions and strengthen customer loyalty.

I have proven experience leading creative projects and managing e-commerce from the ground up, implementing omnichannel strategies across marketplaces and social media. Recognised for my ability to merge strategic vision, creativity and hands-on execution with a strong results-driven approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Portuguese

Advanced

English

Beginner

Work Experience

Marketing Manager at Caseking Iberia

December 31, 2023 - December 31, 2023

Developed digital marketing and growth strategies for gaming and technology sector. Managed marketing budgets (B2C, B2B, D2C), optimising investment in digital advertising. Implemented PPC and omnichannel campaigns across social media and marketplaces. Designed big data models and dashboards to optimise campaigns and analyse KPIs. Created branding and communication strategies to increase brand awareness.

Freelancer at WAPO®

January 1, 2023 - November 14, 2025

Full e-commerce management and omnichannel strategy across marketplaces and social media. Created and optimised campaigns in Google Ads, Meta Ads, LinkedIn Ads and Reddit Ads. Developed customer loyalty strategies and campaign optimisation through data collection and analysis. Oversaw branding, digital communication and strategic content creation.

Freelance Digital Marketing Consultant

December 31, 2022 - December 31, 2022

Provided consultancy in digital marketing and market analysis for industrial printing and furniture companies. Developed SEO, SEM and paid media strategies. Implemented process automation and conversion optimisation. Designed growth hacking strategies to maximise ROI.

National Digital Marketing Coordinator at Grupo Espumados S.A.

December 31, 2019 - December 31, 2019

Developed digital marketing and branding strategies in furniture and mattress sector. Implemented SEO and digital advertising campaigns. Managed B2C and B2B sales channels nationwide.

Marketing & Customer Service Manager at Steren Mexico

December 31, 2018 - December 31, 2018

Designed marketing and customer loyalty strategies for retail and distribution. Conducted market analysis, pricing and commercial strategies (B2B & B2C). Implemented ATL, BTL and digital campaigns. Trained sales teams in PQRS management.

Key Account Manager at Fonepool

December 31, 2015 - December 31, 2015

Developed sales and customer retention strategies in telecom sector. Conducted product and pricing analysis. Managed customer service strategies and portfolio development.

Creative & Designer at Agama Digital Solutions

December 31, 2014 - December 31, 2014

Developed corporate identity, web design and digital branding. Designed visual strategies and brand communication.