Designed a modern, professional logo representing the company's strength, growth, and reliability in the construction industry. Applied geometric shapes and bold typography to convey stability and precision. Explored multiple design concepts based on brand values and client feedback. Delivered final logo files and variations optimized for both digital and print use.

Graphic Designer at Sip Coffee (FULL BRANDING project)

September 1, 2024 - Present

Developed a complete brand identity for Sip Coffee, including logo design, color palette, typography, and packaging concepts. Conducted market and competitor research to define the brand's positioning and visuals for young urban professionals. Created digital and print materials such as social media templates, menu layouts, and product mockups. Designed a modern and minimalist logo that reflects Sip Coffee's warm and sustainable coffee culture. Built a style guide to ensure brand consistency across marketing channels and merchandise. Collaborated with stakeholders to revise and refine visuals based on feedback. Produced content-ready visuals optimized for use on Instagram, Facebook, and TikTok. Delivered all assets through an organized online folder, ensuring smooth handoff and brand implementation.

Freelance Graphic Designer at Self-employed

October 1, 2023 - Present

Designed engaging visual content for clients, including social media graphics, thumbnails, and digital assets. Applied typography, color theory, and layout principles to create visually compelling designs. Collaborated with clients to meet project requirements and deliver high-quality outputs on time. Managed multiple projects while maintaining consistency, creativity, and attention to detail.

Social Media Manager at Y.O.U Beauty

June 1, 2022 - August 1, 2024

Designed on-brand visual content for Y.O.U Beauty's digital platforms, including promotional graphics, product highlights, and campaign visuals for Instagram, TikTok, and Facebook. Created engaging marketing materials such as social media posts, story templates, short-form video edits, and simple motion graphics using Canva and CapCut. Developed visual concepts and layouts aligned with brand guidelines to support product launches and skincare campaigns. Assisted in maintaining brand consistency by applying approved typography, color palettes, and visual elements across all creative assets. Collaborated with the marketing team to design visuals based on campaign briefs and content calendars. Produced basic performance visual reports and presentation slides to showcase campaign results and engagement metrics. Supported influencer campaigns by designing PR kit inserts, packaging visuals, and branded digital materials. Researched current design trends, TikTok aesthetics, and visual styles