I am a results-driven digital marketing and customer relationship management professional with hands-on experience building digital platforms, managing social media campaigns, and supporting client engagement across diverse industries. I develop content strategies, optimize online presence, and foster strong client relationships. I am multilingual, collaborative, and thrive in fast-paced, multicultural environments. I am passionate about empowering wellness and health-tech initiatives.

Rabia Khalid

I am a results-driven digital marketing and customer relationship management professional with hands-on experience building digital platforms, managing social media campaigns, and supporting client engagement across diverse industries. I develop content strategies, optimize online presence, and foster strong client relationships. I am multilingual, collaborative, and thrive in fast-paced, multicultural environments. I am passionate about empowering wellness and health-tech initiatives.

Available to hire

I am a results-driven digital marketing and customer relationship management professional with hands-on experience building digital platforms, managing social media campaigns, and supporting client engagement across diverse industries.
I develop content strategies, optimize online presence, and foster strong client relationships. I am multilingual, collaborative, and thrive in fast-paced, multicultural environments. I am passionate about empowering wellness and health-tech initiatives.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Urdu
Advanced
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Co-Founder & Digital Marketing Lead at Hope and Support Ltd
January 1, 2025 - November 14, 2025
Co-developed a digital platform supporting wellness and coaching professionals, focusing on user experience and engagement. Managed website content and structure using Wix and WordPress, optimizing for SEO and conversion. Created and scheduled targeted social media campaigns across Instagram, Facebook, and LinkedIn, increasing brand visibility and audience growth. Monitored engagement metrics, responded to client and customer inquiries, and tracked analytics to inform strategy. Supported clients with digital branding, content strategy, and online visibility, tailoring solutions to individual business needs. Implemented customer relationship management practices, including feedback collection, personalized communication, and retention strategies.
Librarian & Digital Literacy Trainer at Unique School
January 1, 2024 - January 1, 2024
Digitized library systems and managed resources for a large student body, improving access and efficiency. Developed cataloguing and classification systems for streamlined resource discovery. Led training sessions on digital literacy and research skills, empowering students and staff. Collaborated with educators to align library resources with academic goals and curriculum needs. Provided ongoing support and communication to students and staff, fostering positive relationships and feedback loops. Led digital marketing campaigns and content creation for wellness and coaching professionals. Designed and managed websites, ensuring effective communication and brand consistency. Developed and executed social media strategies, including content scheduling, engagement tracking, and analytics reporting. Supported client onboarding and relationship management, focusing on satisfaction and long-term engagement.

Education

BSc in Library Science at Allama Iqbal Open University, Pakistan
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Software & Internet, Professional Services