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I'm Feifei Niu, a Senior Product Designer based in Genova, Italy, open to relocation. I bring 9+ years of experience shaping UX, UI, and brand communications for startups and global teams. I excel at turning complex workflows into intuitive user journeys, building scalable design systems, and weaving product and brand narratives into cohesive experiences. In my recent roles, I led design at 3Brain S.R.L and collaborated across architecture, marketing, and visualization teams to deliver end-to-end solutions—from research to implementation—driving usability and measurable impact.…I'm Feifei Niu, a Senior Product Designer based in Genova, Italy, open to relocation. I bring 9+ years of experience shaping UX, UI, and brand communications for startups and global teams. I excel at turning complex workflows into intuitive user journeys, building scalable design systems, and weaving product and brand narratives into cohesive experiences. In my recent roles, I led design at 3Brain S.R.L and collaborated across architecture, marketing, and visualization teams to deliver end-to-end solutions—from research to implementation—driving usability and measurable impact.

Feifei Niu

Product Designer, UX Designer, UI Designer, +2

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I'm Feifei Niu, a Senior Product Designer based in Genova, Italy, open to relocation. I bring 9+ years of experience shaping UX, UI, and brand communications for startups and global teams. I excel at turning complex workflows into intuitive user journeys, building scalable design systems, and weaving product and brand narratives into cohesive experiences. In my recent roles, I led design at 3Brain S.R.L and collaborated across architecture, marketing, and visualization teams to deliver end-to-end solutions—from research to implementation—driving usability and measurable impact.…I'm Feifei Niu, a Senior Product Designer based in Genova, Italy, open to relocation. I bring 9+ years of experience shaping UX, UI, and brand communications for startups and global teams. I excel at turning complex workflows into intuitive user journeys, building scalable design systems, and weaving product and brand narratives into cohesive experiences. In my recent roles, I led design at 3Brain S.R.L and collaborated across architecture, marketing, and visualization teams to deliver end-to-end solutions—from research to implementation—driving usability and measurable impact.

Available to hire

I’m Feifei Niu, a Senior Product Designer based in Genova, Italy, open to relocation. I bring 9+ years of experience shaping UX, UI, and brand communications for startups and global teams. I excel at turning complex workflows into intuitive user journeys, building scalable design systems, and weaving product and brand narratives into cohesive experiences.

In my recent roles, I led design at 3Brain S.R.L and collaborated across architecture, marketing, and visualization teams to deliver end-to-end solutions—from research to implementation—driving usability and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Language

Chinese

Fluent

English

Advanced

Italian

Beginner

Work Experience

In-House Product Communication & Design Lead at 3Brain S.R.L

January 1, 2025 - January 1, 2025

Built scalable design and communication guidelines to ensure consistency across product, web, and marketing touch points. Redesigned onboarding flow and product UI, accelerated onboarding time and reduced user errors at the first steps. Delivered multimedia content and motion assets to support onboarding and product adoption. Acted as the sole in-house designer, managing projects end-to-end—from UX research, journey mapping, and prototyping to implementation and cross-team communication.

Project Manager at Pulina Exclusive Interiors

January 1, 2023 - January 1, 2023

Led 4 luxury living projects, resulting in 80% of units sold on launch day. Translated client briefs into compelling brand narratives, achieving 95% client satisfaction. Collaborated with architecture, marketing, and visualisation teams to ensure cohesive client experience across digital and physical touch-points.

Creative Designer at Hangar Design Group

January 1, 2019 - January 1, 2019

Developed scalable brand identity and visual identity guidelines for over 10 brands. Designed and delivered cross-platform content and storytelling across startups in beauty, hospitality, tech, and fashion. Cross-functional collaboration, turning ideas into efficient execution.