Margherita Valeria Palchetti
Hello! I’m Margherita Palchetti, a junior digital marketing professional passionate about innovation, luxury branding, and data-driven storytelling.
About
Hello! I’m Margherita Palchetti, a junior digital marketing professional passionate about innovation, luxury branding, and data-driven storytelling. I thrive at the intersection of digital excellence and refined experiences, translating insights into compelling brand narratives across social platforms and multi-channel campaigns.
I design and optimize cross-channel strategies, manage social media editorial plans, monitor KPIs, and collaborate with AI-powered tools to boost awareness, engagement, and conversion for luxury hospitality and premium brands. I enjoy turning creative ideas into measurable results through thoughtful content and strategic optimization.
- 2 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Financial Services
- Computers & Electronics
- Professional Services
- Software & Internet
More experts in Rome, Italy
Work experience· 6 roles
Managed cross-channel paid campaigns and budgets; daily optimization and ROAS improvements; monthly reporting across Q1–Q4; ongoing collaboration with SEO initiatives and AI-powered tooling; independent setup of tracking codes and Conversion API implementations; design and execution of campaigns for ~40 e-commerce clients (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads); part of the agency innovation team.
Senior role focusing on cross-channel paid strategies for luxury hospitality brands; experienced in managing multi-platform campaigns and multi-million-euro budgets with a focus on measurable performance and brand consistency. Design and optimize cross-channel advertising strategies for ~40 e-commerce clients (Google Ads, Meta Ads, YouTube, TikTok, LinkedIn); annual media budget management, KPI monitoring, ROAS-focused reporting; integration of SEO initiatives; tracking code setup (Client-Side and Server-Side) and AI-driven tool adoption.
Developed and optimized integrated digital marketing strategies across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads; owned digital advertising campaigns for ~40 e-commerce clients, with an annual media budget of €2M; aligned paid strategies with SEO and content plans; produced monthly KPI reports and ROAS-focused performance analyses; led cross-channel automation and tool integration with booking engines.
Education· 8
Certifications and awards
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