Hello! I’m Margherita Palchetti, a junior digital marketing professional passionate about innovation, luxury branding, and data-driven storytelling. I thrive at the intersection of digital excellence and refined experiences, translating insights into compelling brand narratives across social platforms and multi-channel campaigns. I design and optimize cross-channel strategies, manage social media editorial plans, monitor KPIs, and collaborate with AI-powered tools to boost awareness, engagement, and conversion for luxury hospitality and premium brands. I enjoy turning creative ideas into measurable results through thoughtful content and strategic optimization.…

Margherita Valeria Palchetti

Hello! I’m Margherita Palchetti, a junior digital marketing professional passionate about innovation, luxury branding, and data-driven storytelling. I thrive at the intersection of digital excellence and refined experiences, translating insights into compelling brand narratives across social platforms and multi-channel campaigns. I design and optimize cross-channel strategies, manage social media editorial plans, monitor KPIs, and collaborate with AI-powered tools to boost awareness, engagement, and conversion for luxury hospitality and premium brands. I enjoy turning creative ideas into measurable results through thoughtful content and strategic optimization.…

Available to hire

Hello! I’m Margherita Palchetti, a junior digital marketing professional passionate about innovation, luxury branding, and data-driven storytelling. I thrive at the intersection of digital excellence and refined experiences, translating insights into compelling brand narratives across social platforms and multi-channel campaigns.
I design and optimize cross-channel strategies, manage social media editorial plans, monitor KPIs, and collaborate with AI-powered tools to boost awareness, engagement, and conversion for luxury hospitality and premium brands. I enjoy turning creative ideas into measurable results through thoughtful content and strategic optimization.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent

Work Experience

Digital Media Performance Manager at GigaWeb
June 1, 2022 - June 1, 2022
Led cross-channel paid strategies for luxury hospitality brands; managed multi-platform campaigns with significant budgets, focused on measurable performance and brand consistency; defined and optimized KPIs for paid media channels and ROAS; collaborated with SEO initiatives and full-funnel strategies to drive awareness, bookings, and loyalty.
Digital Media Performance Manager at Accentra
July 1, 2023 - July 1, 2023
Developed and optimized integrated digital marketing strategies across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads; owned digital advertising campaigns for ~40 e-commerce clients, with an annual media budget of €2M; aligned paid strategies with SEO and content plans; produced monthly KPI reports and ROAS-focused performance analyses; led cross-channel automation and tool integration with booking engines.
In-store Promoter and Events Hostess at Hostesses & Promoter
October 1, 2019 - October 1, 2019
Promoted brand experiences in-store and at events; hosted and supported promotional activities to enhance brand visibility and consumer engagement.
University Associate at Università degli Studi di Roma La Sapienza - Department of Marketing
June 1, 2020 - June 1, 2020
Assisted in marketing research activities, contributing to academic projects and department initiatives.
Digital Media Performance Manager at Accentra
July 1, 2023 - November 20, 2025
Senior role focusing on cross-channel paid strategies for luxury hospitality brands; experienced in managing multi-platform campaigns and multi-million-euro budgets with a focus on measurable performance and brand consistency. Design and optimize cross-channel advertising strategies for ~40 e-commerce clients (Google Ads, Meta Ads, YouTube, TikTok, LinkedIn); annual media budget management, KPI monitoring, ROAS-focused reporting; integration of SEO initiatives; tracking code setup (Client-Side and Server-Side) and AI-driven tool adoption.
Digital Performance Specialist at Accentra
July 1, 2023 - July 1, 2023
Managed cross-channel paid campaigns and budgets; daily optimization and ROAS improvements; monthly reporting across Q1–Q4; ongoing collaboration with SEO initiatives and AI-powered tooling; independent setup of tracking codes and Conversion API implementations; design and execution of campaigns for ~40 e-commerce clients (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads); part of the agency innovation team.

Education

Master Degree - Global Marketing, Communications and Made in Italy at Università La Sapienza, Department of Marketing
January 11, 2030 - November 20, 2025
Master's Degree - Business Management and Marketing at Università La Sapienza, Department of Marketing
January 11, 2030 - November 20, 2025
Bachelor's Degree - Business Sciences at Università La Sapienza
January 11, 2030 - November 20, 2025
High School Leaving Qualification - Scientific Studies at Liceo Scientifico
January 11, 2030 - November 20, 2025
Master Degree - Global Marketing, Comunicazione e Made in Italy at La Sapienza University of Rome
September 1, 2017 - January 31, 2020
Master's Degree - Business Management and Marketing at La Sapienza University of Rome
January 11, 2030 - November 20, 2025
Bachelor's Degree - Business Sciences at La Sapienza University of Rome
September 1, 2013 - March 1, 2017
High School Leaving Qualification - Scientific Studies at Istituto San Leone Magno (RM)
September 1, 2008 - June 1, 2013

Qualifications

Premio Marketing: National Geographic
January 11, 2030 - November 20, 2025
Premio Marketing: Fox International Channels Italy
January 11, 2030 - November 20, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Financial Services, Computers & Electronics, Professional Services, Software & Internet

Skills

Experience Level