I’m a content creator and digital marketing graduate based in the UK, with hands-on experience creating written and social content for brands, communities, and small businesses. I’ve worked on blog articles, social posts, email content and campaign materials, taking ideas from planning through to publishing and performance checks. I enjoy turning topics into clear, engaging content that’s easy to read and useful for real people. I’m comfortable working remotely, managing my own time, and collaborating with stakeholders to keep content consistent and on-brand. I’ve used tools like WordPress, Mailchimp, Canva and social scheduling platforms, and I’m used to adapting tone depending on the audience. I’m particularly drawn to projects in travel, culture and lifestyle, where storytelling really matters, and I’m always keen to learn, test ideas and improve content based on results.

Federico Gennari

I’m a content creator and digital marketing graduate based in the UK, with hands-on experience creating written and social content for brands, communities, and small businesses. I’ve worked on blog articles, social posts, email content and campaign materials, taking ideas from planning through to publishing and performance checks. I enjoy turning topics into clear, engaging content that’s easy to read and useful for real people. I’m comfortable working remotely, managing my own time, and collaborating with stakeholders to keep content consistent and on-brand. I’ve used tools like WordPress, Mailchimp, Canva and social scheduling platforms, and I’m used to adapting tone depending on the audience. I’m particularly drawn to projects in travel, culture and lifestyle, where storytelling really matters, and I’m always keen to learn, test ideas and improve content based on results.

Available to hire

I’m a content creator and digital marketing graduate based in the UK, with hands-on experience creating written and social content for brands, communities, and small businesses. I’ve worked on blog articles, social posts, email content and campaign materials, taking ideas from planning through to publishing and performance checks. I enjoy turning topics into clear, engaging content that’s easy to read and useful for real people.

I’m comfortable working remotely, managing my own time, and collaborating with stakeholders to keep content consistent and on-brand. I’ve used tools like WordPress, Mailchimp, Canva and social scheduling platforms, and I’m used to adapting tone depending on the audience. I’m particularly drawn to projects in travel, culture and lifestyle, where storytelling really matters, and I’m always keen to learn, test ideas and improve content based on results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Manager at Decadent Serpent (Arts & Culture)
August 1, 2025 - November 15, 2025
Planned and executed digital campaigns, SEO analysis, and performance reporting. Managed cross-platform content calendars and optimized social presence. Coordinated brand storytelling and outreach to expand audience reach.
Media Coordinator at Scottish Futsal Association
September 1, 2024 - November 15, 2025
Managed national social media and web content strategy, improving engagement and visibility. Delivered digital campaigns for league launches and national finals, boosting registrations. Used analytics and SEO insights to guide content scheduling and tone of voice.
Social Media Manager at Scottish Futsal Glasgow League
September 1, 2024 - November 15, 2025
Managed daily content posting and website updates; increased followers and maintained active community engagement. Created visuals, reports, and match coverage aligned with SFA branding.
Crew Member at Five Star Crew
July 1, 2025 - November 15, 2025
Front-of-house and event support across venues.
Warehouse Assistant at Green Fulfilment
October 1, 2025 - October 1, 2025
Supported warehouse operations including inventory, packing, and logistics.
Waiter at Alea Casino
September 1, 2025 - September 1, 2025
Customer service and hospitality duties in a casino environment.
Survey Assistant at Quantarc
December 31, 2025 - December 31, 2025
Part of an annual project with data collection and field tasks across multiple years.
Safety Steward at G4S / Agencies (various stadiums)
February 1, 2023 - November 15, 2025
Safety oversight and crowd management at events.
Marketing Assistant at Panther Milk (FM CGB Brand)
December 31, 2024 - December 31, 2024
Supported Meta Ads campaigns, generating revenue and creating branded digital assets and activation events.
Social Media Manager at Lumina Visions (Lifestyle Brand)
May 31, 2025 - May 31, 2025
Planned and executed data-informed content calendars across Instagram, TikTok, and X; increased engagement by 120% through short-form, trend-based content.
Profile Manager at DetifiAI (Tech)
August 31, 2024 - August 31, 2024
Managed social strategy and SEO-driven posting for a tech startup; grew organic reach and engagement with audience-focused content.
Marketing Assistant at Panther Milk (FMC Brand)
November 1, 2024 - December 1, 2024
Supported Meta Ads campaigns, including audiences, creative variations and performance checks. Helped plan and activate campaign content around events, contributing to £8,225+ revenue from £500 ad spend.
X Profile Manager at Detifi AI (Tech)
March 1, 2023 - August 1, 2024
Managed X content with a focus on SEO-friendly, educational posts for a tech audience. Grew organic reach and engagement by aligning content to user pains, product benefits and timely trends.
Marketing Assistant (Content & Social) at Decadent Serpent
August 1, 2025 - Present
Marketing & Media Coordinator at Scottish Futsal Association
September 1, 2024 - Present
Plan and deliver digital content across national and regional futsal channels; multi-channel campaigns; UX improvements on the website; analyse performance
Social Media Assistant at Scottish Futsal Glasgow League
September 1, 2024 - Present
Manage day-to-day social media activity across Facebook and X; support basic website updates
Social Media Manager at Lumina Visions
October 1, 2024 - May 2, 2025
Managed TikTok, Instagram and X content calendars with a focus on short-form content
Marketing Assistant at Panther Milk (FMCG Brand)
November 1, 2024 - December 31, 2024
Supported Meta Ads campaigns and content; contributed to campaigns generating revenue
X Profile Manager at DetifiA I (Tech)
March 1, 2023 - August 31, 2024
Managed X content with SEO-friendly educational posts; grew engagement

Education

Master of Arts in Digital Marketing Management at University of Strathclyde
January 1, 2022 - December 31, 2023
Bachelor of Arts in Media and Communications at Glasgow Caledonian University
January 1, 2018 - January 1, 2022
M.A. Digital Marketing Management at University of Strathclyde
January 1, 2022 - January 1, 2023
B.A. Media and Communication at Glasgow Caledonian University
January 1, 2018 - January 1, 2022
M.A. Digital Marketing Management at University of Strathclyde
January 1, 2022 - December 31, 2023
B.A. Media and Communication at Glasgow Caledonian University
January 1, 2018 - January 1, 2022

Qualifications

Safety Steward (stadiums, via agencies)
January 11, 2030 - February 5, 2026
Crew Member (Five Star Crew)
January 11, 2030 - February 5, 2026
Waiter (Alea Casino)
January 11, 2030 - February 5, 2026
Warehouse Assistant (Green Fulfilment)
January 11, 2030 - February 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other