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I am a data-driven content marketer with 16 years of experience in marketing communications. I use analytics to guide strategy, optimize performance, and tell data-backed stories that resonate with audiences. I’m passionate about crafting content that drives measurable growth and engagement, and I enjoy collaborating with cross-functional teams—from design and engineering to sales—to turn insights into meaningful impact.…I am a data-driven content marketer with 16 years of experience in marketing communications. I use analytics to guide strategy, optimize performance, and tell data-backed stories that resonate with audiences. I’m passionate about crafting content that drives measurable growth and engagement, and I enjoy collaborating with cross-functional teams—from design and engineering to sales—to turn insights into meaningful impact.

Stella Hyun

Content Creator, Content Strategist, Marketing Strategist, +2

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I am a data-driven content marketer with 16 years of experience in marketing communications. I use analytics to guide strategy, optimize performance, and tell data-backed stories that resonate with audiences. I’m passionate about crafting content that drives measurable growth and engagement, and I enjoy collaborating with cross-functional teams—from design and engineering to sales—to turn insights into meaningful impact.…I am a data-driven content marketer with 16 years of experience in marketing communications. I use analytics to guide strategy, optimize performance, and tell data-backed stories that resonate with audiences. I’m passionate about crafting content that drives measurable growth and engagement, and I enjoy collaborating with cross-functional teams—from design and engineering to sales—to turn insights into meaningful impact.

Available to hire

I am a data-driven content marketer with 16 years of experience in marketing communications. I use analytics to guide strategy, optimize performance, and tell data-backed stories that resonate with audiences.

I’m passionate about crafting content that drives measurable growth and engagement, and I enjoy collaborating with cross-functional teams—from design and engineering to sales—to turn insights into meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Korean

Fluent

Work Experience

Freelancer (Top Contributor) at Outlier & Appen

September 1, 2023 - November 15, 2025

Analyze Korean-language responses generated by large language models (LLMs) and provide English evaluations focusing on content fluency, accuracy, writing quality, instruction adherence, and cultural relevance.

Korea Market Manager at Hooked Protocol

August 1, 2023 - August 1, 2023

Created and published short YouTube videos on cryptocurrency and Web 3.0 news; launched and localized a news app to educate Korean users; collaborated with designers and engineers to deliver user-friendly features for the Korean market.

Korea Market Manager at NewsBreak

September 1, 2022 - September 1, 2022

Implemented data-driven push strategies by analyzing user behavior across news categories, driving ~3,400% user growth and achieving No. 1 in Google Play Korea News category; produced timely editorial content around major events; managed official social channels to boost engagement.

Director, Marketing Communications at MBA POINT

March 1, 2021 - March 1, 2021

Developed marketing communications plans and events for international students and families; achieved approximately 900% revenue growth through high-end customer marketing strategies, including online communities, social media, email, premium magazines, and partnerships.

Director, Content Strategy & Planning at McCann Erickson Korea

June 1, 2016 - June 1, 2016

Launched Dyson hair product in four Asian markets with a celebrity-led digital content strategy; led Coca-Cola brand health insights across markets; directed global media planning and strategies for Nexen Tire’s B2B segment across 12 countries.

Director, Media & Content Strategy Planning at Mindshare Korea

October 1, 2015 - October 1, 2015

Built content marketing for Dyson, led the Korea launch of Clash of Clans, and created integrated Red Bull campaigns across TV and digital; drove significant brand visibility and market growth.

Assistant Manager, Media Planning at Carat Korea

July 1, 2013 - July 1, 2013

Developed online/offline city domination strategies for campaigns such as H&M; advised on Korea market media strategy for General Motors; aligned plans with global objectives.

Assistant Manager, Brand Communications at Canon Korea

June 1, 2010 - June 1, 2010

Led Canon’s content marketing to boost online presence and sales; redesigned SEO-friendly product pages; led PR and events; collaborated with cross-functional teams to drive market impact.

Account Executive at Manhattan Nu Way Advertising

December 1, 2006 - December 1, 2006

Collaborated with agencies to expand Asian market client base and planned BTL campaigns targeting NYC colleges to boost awareness and enrollment among Asian communities.