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I'm a strategic and analytical Paid Media Specialist with over 10 years of experience leading multi-platform advertising campaigns, with deep expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO strategy. I drive pipeline growth through data-driven decision making, advanced conversion tracking, and cross-functional collaboration. I blend Paid Search, Paid Social, and SEO to maximize visibility and ROI, and I communicate clearly with design, content, and leadership to align paid media with broader business goals. I excel at end-to-end campaign management, audience targeting, creative testing, and performance reporting across B2B and B2C sectors. I'm a collaborative team player who thrives on turning data into actionable insights and contributing to cross-functional success.…I'm a strategic and analytical Paid Media Specialist with over 10 years of experience leading multi-platform advertising campaigns, with deep expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO strategy. I drive pipeline growth through data-driven decision making, advanced conversion tracking, and cross-functional collaboration. I blend Paid Search, Paid Social, and SEO to maximize visibility and ROI, and I communicate clearly with design, content, and leadership to align paid media with broader business goals. I excel at end-to-end campaign management, audience targeting, creative testing, and performance reporting across B2B and B2C sectors. I'm a collaborative team player who thrives on turning data into actionable insights and contributing to cross-functional success.

Maxime Santhonnax

Digital Marketer, Marketing Strategist, PPC Manager, +2

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I'm a strategic and analytical Paid Media Specialist with over 10 years of experience leading multi-platform advertising campaigns, with deep expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO strategy. I drive pipeline growth through data-driven decision making, advanced conversion tracking, and cross-functional collaboration. I blend Paid Search, Paid Social, and SEO to maximize visibility and ROI, and I communicate clearly with design, content, and leadership to align paid media with broader business goals. I excel at end-to-end campaign management, audience targeting, creative testing, and performance reporting across B2B and B2C sectors. I'm a collaborative team player who thrives on turning data into actionable insights and contributing to cross-functional success.…I'm a strategic and analytical Paid Media Specialist with over 10 years of experience leading multi-platform advertising campaigns, with deep expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO strategy. I drive pipeline growth through data-driven decision making, advanced conversion tracking, and cross-functional collaboration. I blend Paid Search, Paid Social, and SEO to maximize visibility and ROI, and I communicate clearly with design, content, and leadership to align paid media with broader business goals. I excel at end-to-end campaign management, audience targeting, creative testing, and performance reporting across B2B and B2C sectors. I'm a collaborative team player who thrives on turning data into actionable insights and contributing to cross-functional success.

Available to hire

I’m a strategic and analytical Paid Media Specialist with over 10 years of experience leading multi-platform advertising campaigns, with deep expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO strategy. I drive pipeline growth through data-driven decision making, advanced conversion tracking, and cross-functional collaboration. I blend Paid Search, Paid Social, and SEO to maximize visibility and ROI, and I communicate clearly with design, content, and leadership to align paid media with broader business goals.

I excel at end-to-end campaign management, audience targeting, creative testing, and performance reporting across B2B and B2C sectors. I’m a collaborative team player who thrives on turning data into actionable insights and contributing to cross-functional success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Media Account Manager at Outsmart Labs

November 1, 2024 - November 1, 2024

Planned and executed cross-channel paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and TikTok aligned with business KPIs. Led end-to-end setup of paid media, including keyword research, audience targeting, creative brief development, and conversion-tracking configuration. Coordinated with internal and external content and design teams to shape ad creatives based on campaign goals and data. Used Google Ads Editor, GA4, and Supermetrics to monitor performance and perform real-time optimizations. Managed high-scale accounts up to $200K/month, improving CPL, CPA, and pipeline conversion rates. Built dashboards and reports with actionable insights for leadership, focusing on business impact and lead generation. Stayed ahead of trends in AI-powered PPC tools and automation strategies to boost efficiency and results.

Google Ads Director at Marketing Genius

May 1, 2015 - November 15, 2025

Ran paid ads campaigns from $1K to $300K/month, generating qualified leads and consistent pipeline growth. Executed campaigns across Search, Display, YouTube, Performance Max, and Microsoft Ads tailored to client objectives. Developed and implemented robust conversion tracking frameworks using Google Tag Manager, GA4, and CRM integrations. Collaborated with internal and external teams to ensure messaging and visuals aligned with campaign goals. Produced detailed performance reports, offering insights and optimization recommendations tied to business goals. Built and maintained dashboards tracking CTR, CPC, ROAS, CPL, using these metrics to fine-tune strategies weekly.