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I am a digital marketing professional with over 15 years of experience, including more than 10 years specializing in data-driven strategies and paid media. I design and optimize campaigns to drive measurable ROI and scalable growth for diverse clients. I lead cross-functional teams, mentor colleagues, and build strong client relationships to deliver results and improve operational efficiency.…

K. Nitesha

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a digital marketing professional with over 15 years of experience, including more than 10 years specializing in data-driven strategies and paid media. I design and optimize campaigns to drive measurable ROI and scalable growth for diverse clients. I lead cross-functional teams, mentor colleagues, and build strong client relationships to deliver results and improve operational efficiency.…

Available to hire

I am a digital marketing professional with over 15 years of experience, including more than 10 years specializing in data-driven strategies and paid media. I design and optimize campaigns to drive measurable ROI and scalable growth for diverse clients.

I lead cross-functional teams, mentor colleagues, and build strong client relationships to deliver results and improve operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Team Manager at Cognizant Technologies Limited

May 1, 2018 - November 15, 2025

Led automation projects that generated an estimated $12M in operational cost savings and 1.8K FTE savings across global teams. Spearheaded the product development of over 20 automation solutions (Looker Studio + web app-based), managing the full life cycle from concept to launch. Delivered data-driven recommendations that increased client ROI by an average of 15%. Optimized campaign performance through in-depth analysis of key metrics (CTR, CVR, ROAS), consistently exceeding client KPIs by an average of 10%. Managed a portfolio of Tier I and II accounts, including Flipkart, Paytm, Myntra, HP, and Big Basket. Served as the primary liaison between Big 6 agency global leadership and internal teams to drive operational excellence.

Senior Account Strategist at Regalix India Pvt Ltd

March 1, 2018 - March 1, 2018

Collaborated with the Upper Mass Market team, managing Google Clients for the Australia / New Zealand market. Drove positive ROI by fine-tuning business marketing strategies to align with specific client goals. Provided one-on-one coaching and performance feedback to new recruits, accelerating team expertise.