Anastasia Karta
Hi, I'm Anastasia Karta. I'm at my best when I'm working with people, motivating teams, building partnerships, and turning ideas into real results.
About
Hi, I’m Anastasia Karta. I’m at my best when I’m working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact.
Above all, I’m a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.
- 12 years' experience
- Joined November 2025
Skills· 10
Languages
- EnglishFluent
- Greek, ModernFluent
- GermanIntermediate
Industry experience
- Consumer Goods
- Retail
- Software & Internet
- Professional Services
- Media & Entertainment
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Work experience· 10 roles
Incorporated six creativity metrics into machine learning models (SVM, Elastic Net) to predict brand awareness and sales. Identified synthesis and relativeness as most impactful, achieving 12% error reduction in awareness predictions. Translated insights into actionable recommendations for FMCG brand advertising investments and creative focus.
Designed and executed data-driven marketing strategies for events, maximizing reach, engagement, and participation; coordinated cross-functional teams and stakeholders.
Designed and executed data-driven marketing strategies for events, maximizing reach, engagement, and participation. Coordinated multi-channel digital campaigns and stakeholder communications to ensure consistent messaging and measurable results. Analyzed campaign performance and audience insights to inform targeting, creative effectiveness, and impact. Built dashboards and datasets to track KPIs and campaign results.
Education· 5
Certifications and awards
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