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Hi, I'm Anastasia Karta. I'm at my best when I'm working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact. Above all, I'm a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.…Hi, I'm Anastasia Karta. I'm at my best when I'm working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact. Above all, I'm a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.

Anastasia Karta

Marketing Strategist, Growth Marketer, Digital Marketer, +3

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Hi, I'm Anastasia Karta. I'm at my best when I'm working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact. Above all, I'm a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.…Hi, I'm Anastasia Karta. I'm at my best when I'm working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact. Above all, I'm a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.

Available to hire

Hi, I’m Anastasia Karta. I’m at my best when I’m working with people, motivating teams, building partnerships, and turning ideas into real results. I blend a creative mindset with a sharp eye for numbers, using insights to improve performance, spot opportunities, and keep projects moving with impact.

Above all, I’m a naturally energetic, proactive person who loves movement, sports, yoga, and staying active—and I bring that same drive, focus, and momentum to every team and project I work on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Tableau

Expert

Canva

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

German

Intermediate

Work Experience

E-commerce Operations & Product Launches at Henkel Greece

March 1, 2020 - March 1, 2020

Drove 30%+ growth in GSR by leveraging market and consumer insights to optimize B2B strategies, promotions, and value chain performance. Managed full sales cycle across e-commerce channels; collaborated with Marketing and Logistics to improve availability and execution. Conducted category, trend, and market analysis to identify growth opportunities and informed shopper marketing strategy. Created dashboards to track KPIs, sales, and campaign performance; supported data-driven decision making.

Associate Global E-Commerce Strategy - Sales & Marketing at Henkel Greece

February 1, 2024 - February 1, 2024

Supported global e-commerce campaigns across markets, ensuring alignment with international strategy and data-driven decisions. Analyzed shopper behavior, category dynamics, and pricing data to optimize visibility, assortment, and promotions. Delivered insights from A/B tests, ROI tracking, and analytics to improve digital and in-app performance. Built dashboards and datasets to track KPIs, sales, and campaign results for informed decision-making.

Marketing Data Scientist at Henkel Netherlands

June 1, 2025 - June 1, 2025

Incorporated six creativity metrics into machine learning models (SVM, Elastic Net) to predict brand awareness and sales. Identified synthesis and relativeness as most impactful, achieving 12% error reduction in awareness predictions. Translated insights into actionable recommendations for FMCG brand advertising investments and creative focus.

Data-Driven Marketing & Campaign Strategist at Henkel Netherlands

April 1, 2025 - November 15, 2025

Designed and executed data-driven marketing strategies for events, maximizing reach, engagement, and participation. Coordinated multi-channel digital campaigns and stakeholder communications to ensure consistent messaging and measurable results. Analyzed campaign performance and audience insights to inform targeting, creative effectiveness, and impact. Built dashboards and datasets to track KPIs and campaign results.

Consumer & Market Insights at Henkel Greece / Portugal (Consumer & Market Insights Program)

May 1, 2018 - May 1, 2018

Led consumer and market insights programs; leveraged Excel, SQL, Google Analytics; built dashboards with Power BI; supported deadline-driven campaigns and data-driven decision making across markets.

Social Media Manager & Digital Marketing Specialist at Freelance / Various clients (Thessaloniki)

April 1, 2014 - May 1, 2018

Led social media and influencer campaigns to boost brand awareness, engagement, and online reach across multiple markets.

E-commerce Operations & Product Launch Manager at Confidential (Thessaloniki)

May 1, 2018 - March 1, 2020

Managed e-commerce operations and product launches, optimizing visibility, content, and promotional ROI.

Marketing & Events Data-Driven Campaigns Lead at Netherlands-based (Remote/Global)

April 1, 2020 - February 1, 2024

Designed and executed data-driven marketing strategies for events, maximizing reach, engagement, and participation; coordinated multi-channel campaigns.

Marketing Data Scientist / ML Marketing Analyst at Netherlands-based

February 1, 2024 - June 1, 2025

Incorporated six creativity metrics into machine learning models (SVR, Elastic Net) to predict awareness and sales.

Marketing Lead / Event Marketing Strategist at Netherlands-based

April 1, 2025 - Present

Designed and executed data-driven marketing strategies for events, maximizing reach, engagement, and participation; coordinated cross-functional teams and stakeholders.