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I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson. I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.…I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson. I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.

Akshita Rai Shrivastava

Content Creator, Social Media Manager, Influencer Marketing Manager, +2

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I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson. I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.…I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson. I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.

Available to hire

I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson.

I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Hindi

Fluent

Italian

Beginner

Work Experience

Social Media & Content Executive at University College Dublin

January 1, 2026 - Present

Manage content calendar for 4,000+ student community across Instagram, TikTok, and digital channels. Produce visually cohesive social content for events, align with campaign schedules, and collaborate with internal teams to ensure content adheres to brand guidelines.

Fashion & Lifestyle Content Creator at Freelance

December 1, 2023 - September 1, 2025

Built personal fashion and lifestyle brand to 386,000+ followers; developed content strategies for 50+ client accounts across fashion, travel, and wellness; led influencer campaigns for Vaseline, Dove, Amazon, and Radisson; directed visual storytelling across Reels, TikTok, stories, and static posts; managed bi-weekly Mailchimp newsletters to improve open and conversion rates.

Assistant Marketing Manager at Ganga Industries

June 1, 2022 - December 1, 2023

Managed social media content strategy across Instagram and LinkedIn; produced campaign collateral and brand assets; monitored performance metrics and social trends, adapting content strategies to maintain audience relevance.

Social Media Manager at West India Global Pvt Ltd

February 1, 2021 - June 1, 2022

Owned Instagram, TikTok, and LinkedIn content strategy for 40+ global lifestyle and consumer brand accounts; produced 1,000+ short-form video and visual assets; implemented influencer strategies and conducted social listening and trend analysis to refine content direction and maximize engagement.

Content Writer at Gyanwave IT Consultancy (Internship)

May 1, 2020 - July 1, 2020

Produced SEO-optimized web copy using keyword research and on-page best practices; supported digital content planning across social and email channels for multiple client accounts.

Industrial Trainee at JW Marriott

July 1, 2018 - October 1, 2018

Delivered guest-facing service in a 5-star luxury environment across F&B and front-of-house operations; developed cross-functional communication skills within a high-pressure, luxury brand environment.