Akshita Rai Shrivastava
I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok.
About
I’m Akshita Rai Shrivastava, a fashion and lifestyle content strategist with 5+ years building brand presence on Instagram and TikTok. I specialize in visual storytelling, luxury brand aesthetics, and influencer marketing, having grown my own fashion and lifestyle brand to 386k followers and delivered campaigns for Vaseline, Dove, Amazon, and Radisson.
I’m currently completing an MSc in Digital Marketing at UCD Smurfit and hold a certification in Luxury Sector Marketing. I love turning insights into engaging content and strategic partnerships for premium consumer brands.
- 5 years' experience
- Joined November 2025
Skills· 2
Languages
- EnglishFluent
- HindiFluent
- ItalianBeginner
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Professional Services
- Education
Work experience· 6 roles
Manage content calendar for 4,000+ student community across Instagram, TikTok, and digital channels. Produce visually cohesive social content for events, align with campaign schedules, and collaborate with internal teams to ensure content adheres to brand guidelines.
Built personal fashion and lifestyle brand to 386,000+ followers; developed content strategies for 50+ client accounts across fashion, travel, and wellness; led influencer campaigns for Vaseline, Dove, Amazon, and Radisson; directed visual storytelling across Reels, TikTok, stories, and static posts; managed bi-weekly Mailchimp newsletters to improve open and conversion rates.
Managed social media content strategy across Instagram and LinkedIn; produced campaign collateral and brand assets; monitored performance metrics and social trends, adapting content strategies to maintain audience relevance.
Education
Certifications and awards
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