Neal Mistry

Owned the end-to-end CRM and direct communications strategy for Boutique Homes and Homebuyers Centre, guiding lifecycle marketing and data-led engagement across Australia. Defined CRM roadmap aligned to brand and lifecycle strategy; collaborated with leadership and sales to ensure communications supported conversion objectives and customer experience milestones; managed relationships with external creative and automation vendors; acted as a bridge between marketing, operations, and customer experience teams to streamline communication workflows; delivered high-quality, timely communications content aligned with brand and lifecycle strategy; applied audience segmentation and personalized messaging to drive lead generation and nurture outcomes; oversaw campaign execution within Salesforce Marketing Cloud from data design to reporting; developed and optimised automated nurture and retention journeys; partnered on Dynamics → Salesforce migration ensuring data integrity; established gover

Engaged to protect and elevate the University’s brand reputation, driving consistency and engagement across social channels. Led moderation and brand reputation across official channels; managed content production and publishing across official channels, ensuring adherence to brand and accessibility standards; produced high-impact content to showcase research and community stories; delivered staff training on policy and best practice; partnered with leadership on proactive reputation management.

Led Schiavello’s digital transformation initiatives across SEO, automation, eCommerce and analytics. Directed SEO strategy across Squiz Matrix and WordPress platforms; partnered with external creative agencies and web developers to execute large-scale content and website projects, ensuring alignment with brand and UX standards; liaised with product and sales teams to translate commercial objectives into measurable digital outcomes; supported go-to-market strategies for new product lines and digital channels through data-driven campaigns; implemented integrated marketing communications across SEO, automation, and eCommerce to improve acquisition and conversion; designed and automated EDM journeys via ActiveCampaign and Zapier; managed Shopify operations and digital campaign delivery; project-managed CMS upgrade and Revit showroom development; built GA4 and Looker Studio dashboards for executive reporting.