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I am a strategic and data-driven Marketing and CRM specialist with 8+ years delivering integrated B2B and B2C campaigns, managing digital channels, marketing automation, and customer lifecycle optimization. I partner with sales, product, and IT to craft go-to-market strategies, refine value propositions, and turn data into actionable insights that lift engagement, retention, and conversions. My experience spans ABN Group, Schiavello Furniture, Mercer, University of Melbourne, and leading consumer brands in Australia. I excel at building scalable CRM ecosystems, deploying SFMC journeys, SEO and analytics across global markets, and translating business goals into creative, data-backed campaigns that balance creativity with commercial outcomes.…I am a strategic and data-driven Marketing and CRM specialist with 8+ years delivering integrated B2B and B2C campaigns, managing digital channels, marketing automation, and customer lifecycle optimization. I partner with sales, product, and IT to craft go-to-market strategies, refine value propositions, and turn data into actionable insights that lift engagement, retention, and conversions. My experience spans ABN Group, Schiavello Furniture, Mercer, University of Melbourne, and leading consumer brands in Australia. I excel at building scalable CRM ecosystems, deploying SFMC journeys, SEO and analytics across global markets, and translating business goals into creative, data-backed campaigns that balance creativity with commercial outcomes.

Neal Mistry

Marketing Strategist, Marketing Analyst, Content Creator, +5

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I am a strategic and data-driven Marketing and CRM specialist with 8+ years delivering integrated B2B and B2C campaigns, managing digital channels, marketing automation, and customer lifecycle optimization. I partner with sales, product, and IT to craft go-to-market strategies, refine value propositions, and turn data into actionable insights that lift engagement, retention, and conversions. My experience spans ABN Group, Schiavello Furniture, Mercer, University of Melbourne, and leading consumer brands in Australia. I excel at building scalable CRM ecosystems, deploying SFMC journeys, SEO and analytics across global markets, and translating business goals into creative, data-backed campaigns that balance creativity with commercial outcomes.…I am a strategic and data-driven Marketing and CRM specialist with 8+ years delivering integrated B2B and B2C campaigns, managing digital channels, marketing automation, and customer lifecycle optimization. I partner with sales, product, and IT to craft go-to-market strategies, refine value propositions, and turn data into actionable insights that lift engagement, retention, and conversions. My experience spans ABN Group, Schiavello Furniture, Mercer, University of Melbourne, and leading consumer brands in Australia. I excel at building scalable CRM ecosystems, deploying SFMC journeys, SEO and analytics across global markets, and translating business goals into creative, data-backed campaigns that balance creativity with commercial outcomes.

Available to hire

I am a strategic and data-driven Marketing and CRM specialist with 8+ years delivering integrated B2B and B2C campaigns, managing digital channels, marketing automation, and customer lifecycle optimization. I partner with sales, product, and IT to craft go-to-market strategies, refine value propositions, and turn data into actionable insights that lift engagement, retention, and conversions.

My experience spans ABN Group, Schiavello Furniture, Mercer, University of Melbourne, and leading consumer brands in Australia. I excel at building scalable CRM ecosystems, deploying SFMC journeys, SEO and analytics across global markets, and translating business goals into creative, data-backed campaigns that balance creativity with commercial outcomes.

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Work Experience

Direct Communications Manager at ABN Group

August 1, 2025 - August 1, 2025

Owned the end-to-end CRM and direct communications strategy for Boutique Homes and Homebuyers Centre, guiding lifecycle marketing and data-led engagement across Australia. Defined CRM roadmap aligned to brand and lifecycle strategy; collaborated with leadership and sales to ensure communications supported conversion objectives and customer experience milestones; managed relationships with external creative and automation vendors; acted as a bridge between marketing, operations, and customer experience teams to streamline communication workflows; delivered high-quality, timely communications content aligned with brand and lifecycle strategy; applied audience segmentation and personalized messaging to drive lead generation and nurture outcomes; oversaw campaign execution within Salesforce Marketing Cloud from data design to reporting; developed and optimised automated nurture and retention journeys; partnered on Dynamics → Salesforce migration ensuring data integrity; established gover

Social Media Advisor (Contract) at University of Melbourne

June 1, 2024 - June 1, 2024

Engaged to protect and elevate the University’s brand reputation, driving consistency and engagement across social channels. Led moderation and brand reputation across official channels; managed content production and publishing across official channels, ensuring adherence to brand and accessibility standards; produced high-impact content to showcase research and community stories; delivered staff training on policy and best practice; partnered with leadership on proactive reputation management.

Digital Marketing Specialist at Schiavello Furniture

November 1, 2023 - November 1, 2023

Led Schiavello’s digital transformation initiatives across SEO, automation, eCommerce and analytics. Directed SEO strategy across Squiz Matrix and WordPress platforms; partnered with external creative agencies and web developers to execute large-scale content and website projects, ensuring alignment with brand and UX standards; liaised with product and sales teams to translate commercial objectives into measurable digital outcomes; supported go-to-market strategies for new product lines and digital channels through data-driven campaigns; implemented integrated marketing communications across SEO, automation, and eCommerce to improve acquisition and conversion; designed and automated EDM journeys via ActiveCampaign and Zapier; managed Shopify operations and digital campaign delivery; project-managed CMS upgrade and Revit showroom development; built GA4 and Looker Studio dashboards for executive reporting.

Digital Marketing Specialist at Mercer

March 1, 2022 - March 1, 2022

Supported Mercer’s Pacific marketing transformation through paid media optimisation, CRM integration, and campaign automation. Executed targeted LinkedIn Ads and retargeting campaigns for B2B growth; managed Salesforce MQL routing to regional sales teams, improving lead velocity; implemented SEO and content improvements in Adobe Experience Manager (AEM); delivered Marketo-based journey analysis and Salesforce dashboards to enhance visibility across the funnel.

Consumer Relations & Community Management Specialist at Carlton & United Breweries (Asahi)

October 1, 2021 - October 1, 2021

Led digital community engagement and consumer relations for flagship beverage brands, embedding customer insights into brand and marketing strategy. Managed community engagement for VB, Carlton Draught, and Corona Extra; delivered actionable consumer insights to brand and innovation teams; maintained automation workflows using Social Studio (Radian6) and Lexer (DMP); supported CRM and EDM communications for cross-brand campaigns.

Analyst at HSBC – Global Trade & Receivables Finance

November 1, 2018 - November 1, 2018

Supported corporate clients in trade finance while maintaining AML and sanctions compliance.

Marketing Coordinator at Galaxy Stone-Wood

January 1, 2018 - January 1, 2018

Developed marketing collateral, managed social media, and improved brand visibility.