Trainer / Lecturer in Workplace Health Promotion, focusing on medical fitness, exercise physiology and health marketing; delivered seminars and workshops.

Trainer / Lecturer Workplace Health Promotion at UBGM

January 1, 2016 - January 1, 2019

Freelance lecturer at the undergraduate program of the Swiss federal office of sports; conducted lectures in medical fitness, exercise physiology, sports marketing; coached undergraduate students to accomplish course goals.

Senior Digital Marketing Consultant at Freelance (EMEA) – Sports, Outdoor, Recreation

January 1, 2014 - Present

Develops, creates and executes digital marketing strategies with focus on SEA/SEM; generates qualified marketing leads (MQL); creates and executes PPC campaigns in Google Search, Display, Video (YouTube); collaborates with sales and IT teams, leads agencies to optimise conversion funnel; creates content in collaboration with creative and R&D teams; conducts data analysis and defines KPIs for markets, target groups and campaign goals.

Online Marketing Lead at Kieser Training Group

January 1, 2014 - January 1, 2014

Took Online Marketing lead for the Kieser Training Medical Fitness group. Implemented digital marketing strategy in DACH, AUS, ES. Defined and executed the digital brand, CI, CD in 150 studios. Pitched, briefed and led creative agencies, IT suppliers and freelancers. Served as liaison to Sports Science to bring innovations to market. Conducted website relaunches, lead campaigns, SEO/SEA and content strategies.

Senior Digital Marketing Consultant at Freelance

January 1, 2014 - November 18, 2025

Develops, creates and executes digital marketing strategies with focus on SEA/SEM; generates qualified marketing leads; creates PPC campaigns (Google Search, Display, Video); collaborates with sales, IT, and agencies; liaises with Sports Science to drive market innovations; conducts website relaunches and lead brand campaigns; leads SEO/SEA and content strategies.

Freelance Lecturer at BASPO Swiss Federal University of Sports

December 31, 2012 - December 31, 2012

Freelance lecturer at the undergraduate program of the Swiss federal office of sports; conducted lectures and coached undergraduate students in medical fitness, exercise physiology and sports marketing.

Online Marketing Lead at Kieser Training Group

January 1, 2008 - January 1, 2014

Took Online Marketing lead for the Kieser Training Medical Fitness group; implemented digital marketing strategy in DACH, AUS, ES; defined and executed the digital brand, CI/CD in 150 fitness studios; pitched, briefed and led creative agencies, IT suppliers and freelancers; liaised with Sports Science department to bring innovations to market; conducted website relaunches, lead brand campaigns, SEO/SEA and content strategies.

Marketing & Sales Associate – Retail, Food at Galaxy Desserts Inc.

December 31, 2004 - December 31, 2004

Built up eCommerce and Mail Order channels; created POS marketing for fine bakery products; participated in a US trainee program and Visa sponsorship.

Marketing & Sales Associate – Retail, Sports, Outdoor at PUMA AG / Sigma Elektronics GmbH

December 31, 2004 - December 31, 2004

Conducted retail marketing activities for sports technology and running apparel; supported POS events and in-store experiences; participated in industry fairs and sponsoring events.