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I'm a performance marketing expert with 5+ years of hands-on experience across e-commerce and B2C. I specialize in building and optimizing paid media strategies across Google Ads and Meta, improving acquisition funnels and managing multi-market campaigns. Based in Lisbon and open to relocation, I collaborate with analytics, design, and product teams to drive growth and measurable outcomes.…

Anastasia Artemovskaya

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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I'm a performance marketing expert with 5+ years of hands-on experience across e-commerce and B2C. I specialize in building and optimizing paid media strategies across Google Ads and Meta, improving acquisition funnels and managing multi-market campaigns. Based in Lisbon and open to relocation, I collaborate with analytics, design, and product teams to drive growth and measurable outcomes.…

Available to hire

I’m a performance marketing expert with 5+ years of hands-on experience across e-commerce and B2C. I specialize in building and optimizing paid media strategies across Google Ads and Meta, improving acquisition funnels and managing multi-market campaigns. Based in Lisbon and open to relocation, I collaborate with analytics, design, and product teams to drive growth and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Consultant at Vorsicher

January 1, 2015 - November 16, 2025

Developed and executed multilingual paid media campaigns (Google & Meta), driving +20% qualified leads in the DACH region. Led development and optimization of localized landing pages for DACH campaigns, driving a +22% uplift in conversion rates and reducing CPL, while tailoring messaging to both residential and commercial audiences.

Performance Marketing Manager | Growth | Paid Media at La Moda

October 1, 2023 - November 16, 2025

Leading paid acquisition initiatives and performance-driven campaigns across fashion categories, delivering +25% YoY revenue growth. Drove paid social campaigns (Meta), testing creatives and optimizing conversion flow — improved CVR by 18%. Collaborating cross-functionally with analytics, design, and product teams to enhance campaign impact, boosting ROAS by 20%.

Marketing Project Manager at OZON.ru

October 1, 2023 - October 1, 2023

Developed and executed full-funnel performance marketing strategies for 15+ private label brands, combining paid traffic, organic reach, and CRM activations. Launched and optimized 30+ product landing pages using A/B testing and leveraging behavioral insights, increasing conversion rate by 27% and reducing bounce rate by 18%. Managed weekly reporting on campaign performance, using GA4 and internal dashboards to identify growth levers and prioritize CRO efforts. Played a key role in stakeholder communication and project planning, aligning marketing execution with commercial and product roadmaps.

Performance and Growth Marketing Specialist at Estée Lauder Companies (EMEA)

September 1, 2022 - September 1, 2022

Launched Meta and Google Ads campaigns, achieving over 1.2M new users and reducing CPA by 19% YoY. Owned monthly paid media budgets of £100K+, exceeding ROAS targets by 25% while maintaining CPL within performance benchmarks. Analyzed campaign performance using GA4 and internal dashboards, translating data into clear media and creative optimization decisions.