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I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.…I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Lidiya Fassil

Marketing Strategist, Brand Strategist, Content Strategist, +4

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I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.…I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Available to hire

I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Amharic

Advanced

Work Experience

Marketing Strategist & Digital Consultant

July 1, 2025 - July 1, 2025

Develop and implement digital marketing and communications strategies that enhance brand visibility and audience engagement.

Digital Marketing Manager at Red Communications

July 1, 2025 - July 1, 2025

Develop and execute digital marketing strategies (PPC, SEO, display ads, social media, email); manage and optimize digital ad campaigns, track performance, and report results.

Digital Marketing Manager/Trainer at Go-Digital

October 1, 2024 - October 1, 2024

Design and implement comprehensive digital marketing strategies to increase company and client brand visibility. Conduct in-depth market research to tailor campaigns that resonate with target audiences.

Trainer at Self-Employed / Freelance

November 1, 2024 - November 1, 2024

Train and mentor SMEs in various digital marketing disciplines, including SEO, PPC, Google Ads, and social media marketing; serve as a bridge between company and clients, ensuring goals are met and expectations exceeded.

Social Media Manager at Malafia Consultancy

November 1, 2022 - November 1, 2022

Developed content-focused strategies to increase brand engagement and revenue; monitored content trends and reported to stakeholders to inform strategy.

Telemarketer at EZ House Buyers

August 1, 2022 - August 1, 2022

Cold-called prospects to generate and qualify high volumes of leads; recorded customer information accurately in a computer system; followed up with leads to convert to customers.

Intern at Sky Blue Travel and Tour

July 1, 2018 - July 1, 2018

Produced high-quality work adhering to professional standards; scheduled meetings and recorded minutes for interoffice distribution.

Digital Marketing Manager at Red Communication

November 2, 2024 - July 2, 2025

Design and implement digital marketing strategies for high-end clients including Heineken, Marathon, SafariCo m, and MPESA; achieving campaign growth rates up to 300%.

Digital Marketing Manager / Trainer at Go-Digital

November 2, 2023 - October 2, 2024

Design and implement comprehensive digital marketing strategies to increase company and client brand visibility; oversee campaign performance and mentoring of SMEs.

Digital Marketing Manager / Trainer / Project Coordinator at Africa 118

December 2, 2022 - November 2, 2024

Led pilot program with UNCDF training 120 SMEs in Digital Marketing, Google Ads, and Google Business Profile; elevated client ROI and growth; mentored 1,500 businesses and youths via Mastercard Foundation; established KPIs and ongoing SME relationships.

Telemarketer at EZ House Buyers

November 2, 2021 - August 2, 2022

Cold-called prospects to generate and qualify high-volume leads; recorded customer information and handled follow-ups.

Intern at Sky Blue Travel and Tour

July 1, 2016 - July 1, 2018

Produced high-quality work adhering to professional standards; coordinated meetings and itineraries; maintained records of communications.