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I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.…I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Lidiya Fassil

Marketing Strategist, Brand Strategist, Content Strategist, +4

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I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.…I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Available to hire

I’m a marketing professional with a blend of traditional charm and digital savvy, designing marketing strategies that capture a brand’s essence and engage the right audience. Through comprehensive tools and in-depth research, I ensure precise targeting and measurable results. As a seasoned trainer, I also cultivate marketing mastery and guide teams to thrive in this dynamic field. I elevate brands with smart, stylish strategies and a clear path to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Amharic

Advanced

Work Experience

Digital Marketing Manager at Red Communications

July 1, 2025 - July 1, 2025

Develop and execute digital marketing strategies (PPC, SEO, display ads, social media, email); manage and optimize digital ad campaigns, track performance, and report results.

Marketing Strategist & Digital Consultant

July 1, 2025 - July 1, 2025

Develop and implement digital marketing and communications strategies that enhance brand visibility and audience engagement.

Digital Marketing Manager at Red Communication

November 2, 2024 - July 2, 2025

Design and implement digital marketing strategies for high-end clients including Heineken, Marathon, SafariCo m, and MPESA; achieving campaign growth rates up to 300%.

Trainer at Self-Employed / Freelance

November 1, 2024 - November 1, 2024

Train and mentor SMEs in various digital marketing disciplines, including SEO, PPC, Google Ads, and social media marketing; serve as a bridge between company and clients, ensuring goals are met and expectations exceeded.

Digital Marketing Manager/Trainer at Go-Digital

October 1, 2024 - October 1, 2024

Design and implement comprehensive digital marketing strategies to increase company and client brand visibility. Conduct in-depth market research to tailor campaigns that resonate with target audiences.

Digital Marketing Manager / Trainer at Go-Digital

November 2, 2023 - October 2, 2024

Design and implement comprehensive digital marketing strategies to increase company and client brand visibility; oversee campaign performance and mentoring of SMEs.

Digital Marketing Manager / Trainer / Project Coordinator at Africa 118

December 2, 2022 - November 2, 2024

Led pilot program with UNCDF training 120 SMEs in Digital Marketing, Google Ads, and Google Business Profile; elevated client ROI and growth; mentored 1,500 businesses and youths via Mastercard Foundation; established KPIs and ongoing SME relationships.

Social Media Manager at Malafia Consultancy

November 1, 2022 - November 1, 2022

Developed content-focused strategies to increase brand engagement and revenue; monitored content trends and reported to stakeholders to inform strategy.

Telemarketer at EZ House Buyers

August 1, 2022 - August 1, 2022

Cold-called prospects to generate and qualify high volumes of leads; recorded customer information accurately in a computer system; followed up with leads to convert to customers.

Telemarketer at EZ House Buyers

November 2, 2021 - August 2, 2022

Cold-called prospects to generate and qualify high-volume leads; recorded customer information and handled follow-ups.

Intern at Sky Blue Travel and Tour

July 1, 2018 - July 1, 2018

Produced high-quality work adhering to professional standards; scheduled meetings and recorded minutes for interoffice distribution.

Intern at Sky Blue Travel and Tour

July 1, 2016 - July 1, 2018

Produced high-quality work adhering to professional standards; coordinated meetings and itineraries; maintained records of communications.