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Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin. I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail. With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.…Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin. I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail. With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.

Shola Olufodun

PR Freelancer

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Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin. I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail. With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.…Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin. I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail. With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.

Available to hire

Berlin, Germany

Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin.

I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail.

With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.

Skills

Copywriting

Brand Identity

Product Design

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Product Design

Intermediate

Work Experience

Founder at AYO Berlin – Sustainable Kidswear

January 1, 2025 - January 1, 2025

Built a purpose-driven kidswear brand from concept to retail, integrating eco-friendly messaging into PR and social campaigns. Partnered with influencers and blogs to drive growth in direct-to-consumer sales, and developed ESG-aligned storytelling across media, product launches, and brand partnerships.

Senior PR & Communications Manager at hessnatur

January 1, 2024 - January 1, 2024

Strategic PR and Social Media lead for corporate, CSR and fashion initiatives; steered media relations, crisis comms, and integrated social campaigns; coordinated cross-functional teams to optimize brand narratives.

Head of Communications at haebmau ag.

January 1, 2023 - January 1, 2023

Aligned global strategies with DACH market trends; oversaw budget, media and influencer spend; directed full-service communications including strategic planning, concept development, and cross-department collaboration; mentored PR and brand teams.

Senior Account Director at Karla Otto

January 1, 2021 - November 17, 2025

Led PR strategy for luxury accounts Mercedes-Maybach, vVARDIS; directed product PR, influencer campaigns and strategic planning for Dear Dahlia, De'Longhi.

Senior PR Consultant & Head of Berlin Branch at V.Communication

January 1, 2018 - January 1, 2018

Led PR for Fendi; supervision of Dawid Tomaszewski, Lala Berlin, Peuterey; influencer campaigns for Rimowa & Magic Stripes; executed high-profile events such as Bill Kaulitz vernissage and Christopher Kane store launch; managed Berlin operations.

Senior Account Manager & Head of the Munich Branch at Network PR

January 1, 2015 - January 1, 2015

Led PR for Bally, Boss, Karl Lagerfeld, Hackett London and Mulberry; supervised Calzedonia Group, Ted Baker; directed product PR and events across fashion weeks; managed team, budgets and new client acquisition.

International PR Manager at Dorothee Schumacher

January 1, 2010 - January 1, 2010

Strategic internal & external communications; international PR, coordinating external agencies.

Global Communications at SAP AG Walldorf

January 1, 2008 - January 1, 2008

Project Management; concept development, planning and implementation as well as post processing of Global Communications Events.