Shola Olufodun
Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin.
About
Hi, I’m Shola Olufodun, a strategy-driven PR and brand storytelling professional based in Berlin.
I founded AYO Berlin to fuse sustainability with fashion, building a purpose-driven kidswear brand and shaping its PR and social campaigns from concept to retail.
With experience leading global campaigns for luxury and consumer brands, I specialize in product and corporate communications, influencer partnerships, and ESG storytelling. I’m comfortable leading cross-functional teams, managing budgets, and driving growth through authentic narratives and immersive events.
- 4 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Other
More experts in Berlin, Germany
Work experience· 8 roles
Built a purpose-driven kidswear brand from concept to retail, integrating eco-friendly messaging into PR and social campaigns. Partnered with influencers and blogs to drive growth in direct-to-consumer sales, and developed ESG-aligned storytelling across media, product launches, and brand partnerships.
Strategic PR and Social Media lead for corporate, CSR and fashion initiatives; steered media relations, crisis comms, and integrated social campaigns; coordinated cross-functional teams to optimize brand narratives.
Aligned global strategies with DACH market trends; oversaw budget, media and influencer spend; directed full-service communications including strategic planning, concept development, and cross-department collaboration; mentored PR and brand teams.
Education
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