I am a creative director and content leader with 25+ years of experience shaping product photography, video, and branded storytelling that drives sales. I craft visuals for campaigns, e-commerce, and social media that resonate with audiences across consumer, outdoor, and lifestyle markets. I am bilingual in English and French, and I love building authentic product stories that connect with communities around brands. I excel at leading creative teams, optimizing workflows, and partnering with stakeholders to elevate brand visibility. I embrace generative AI and modern content pipelines to deliver scalable, high-impact work while staying true to a brand’s voice and values.…

Anthony Testa

I am a creative director and content leader with 25+ years of experience shaping product photography, video, and branded storytelling that drives sales. I craft visuals for campaigns, e-commerce, and social media that resonate with audiences across consumer, outdoor, and lifestyle markets. I am bilingual in English and French, and I love building authentic product stories that connect with communities around brands. I excel at leading creative teams, optimizing workflows, and partnering with stakeholders to elevate brand visibility. I embrace generative AI and modern content pipelines to deliver scalable, high-impact work while staying true to a brand’s voice and values.…

Available to hire

I am a creative director and content leader with 25+ years of experience shaping product photography, video, and branded storytelling that drives sales. I craft visuals for campaigns, e-commerce, and social media that resonate with audiences across consumer, outdoor, and lifestyle markets. I am bilingual in English and French, and I love building authentic product stories that connect with communities around brands.

I excel at leading creative teams, optimizing workflows, and partnering with stakeholders to elevate brand visibility. I embrace generative AI and modern content pipelines to deliver scalable, high-impact work while staying true to a brand’s voice and values.

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Skills

Experience Level

Language

English
Fluent
French
Fluent

Work Experience

Content Subject Matter Expert at MAGAZICA Health Magazine (Digital Nonprofit)
January 1, 2025 - January 1, 2025
Led a comprehensive content audit and editorial positioning strategy for Canada's digital health publishing space; integrated generative AI tools (ChatGPT, Jasper) to support ideation and analysis workflows; developed editorial systems and style frameworks aligned with nonprofit health literacy goals.
Creative Contractor at Bombardier Retail Products - Power Sports Division
January 1, 2023 - January 1, 2023
Aligned packaging and creative content with Bombardier’s performance-driven identity; developed visuals to support dealer and retail adoption; ensured strong presentation in customer-facing markets.
Creative Director / Studio Director at Pubco International Products
January 1, 2022 - January 1, 2022
Directed product photography, campaign visuals, and branded content for marquee clients; oversaw creative teams delivering imagery for social, ads, and product launches; streamlined workflows reducing turnaround times by 80% and helped secure a $3M account.
Creative Services / Innovation at Canopy Growth (Animal Health Division)
January 1, 2021 - January 1, 2021
Creative lead for $8M product launch (Martha Stewart line), developing packaging photography and campaign content; aligned packaging, e-commerce, and digital storytelling; partnered with R&D for sustainable creative processes.
Creative Director / Team Lead at KAT Automation Technologies (Stealth Startup)
January 1, 2019 - January 1, 2019
Directed photography, video, and content for international beverage technology launch; built brand identity through product imagery, campaign visuals, and go-to-market content; established creative standards, content workflows, and visual quality control.
Creative Director at Testa Concepts
January 1, 2016 - January 1, 2016
Directed product photography, branded content, and packaging visuals that supported growth across major retail channels; produced multimedia content and advertising campaigns for consumer goods, fireworks, cannabis, and luxury products; managed creative services while aligning visuals with brand storytelling.
Creative Officer, Packaging & Product Creative Services at Royal Canadian Mint
January 1, 2003 - January 1, 2003
Produced photography, campaign visuals, and creative assets driving $30M in retail profits during Millennium product launches; created branded product visuals used in advertising, packaging, and retail displays; opened new markets with visually-driven licensed products, including Walmart placement.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Consumer Goods, Healthcare, Professional Services

Skills

Experience Level