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I'm an Art Director and Graphic Designer with 15+ years of experience delivering creative solutions across advertising, branding, and marketing. I specialize in visual design, brand identity development, and multi-channel execution across digital and print media. I excel at translating strategic briefs into production-ready work, ensuring brand consistency and visual impact. I enjoy leading cross-functional teams, mentoring junior designers, and building scalable design systems that elevate campaigns across regions and platforms.…I'm an Art Director and Graphic Designer with 15+ years of experience delivering creative solutions across advertising, branding, and marketing. I specialize in visual design, brand identity development, and multi-channel execution across digital and print media. I excel at translating strategic briefs into production-ready work, ensuring brand consistency and visual impact. I enjoy leading cross-functional teams, mentoring junior designers, and building scalable design systems that elevate campaigns across regions and platforms.

Yair Ivan Sanchez Molina

Art Director, Graphic Designer, Brand Designer, +3

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I'm an Art Director and Graphic Designer with 15+ years of experience delivering creative solutions across advertising, branding, and marketing. I specialize in visual design, brand identity development, and multi-channel execution across digital and print media. I excel at translating strategic briefs into production-ready work, ensuring brand consistency and visual impact. I enjoy leading cross-functional teams, mentoring junior designers, and building scalable design systems that elevate campaigns across regions and platforms.…I'm an Art Director and Graphic Designer with 15+ years of experience delivering creative solutions across advertising, branding, and marketing. I specialize in visual design, brand identity development, and multi-channel execution across digital and print media. I excel at translating strategic briefs into production-ready work, ensuring brand consistency and visual impact. I enjoy leading cross-functional teams, mentoring junior designers, and building scalable design systems that elevate campaigns across regions and platforms.

Available to hire

I’m an Art Director and Graphic Designer with 15+ years of experience delivering creative solutions across advertising, branding, and marketing. I specialize in visual design, brand identity development, and multi-channel execution across digital and print media.

I excel at translating strategic briefs into production-ready work, ensuring brand consistency and visual impact. I enjoy leading cross-functional teams, mentoring junior designers, and building scalable design systems that elevate campaigns across regions and platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Creative Services Manager at Walmart US

April 30, 2025 - April 30, 2025

Led a comprehensive brand redesign and established brand guidelines to ensure consistency and elevate visibility within the robotics space, delivering assets including one-pagers, brochures, annual reports, employee handbooks, signage, and business cards. Developed multimedia content for marketing initiatives across digital and print, including sales presentations, social media, video editing, animations, experiential design for recruitment events, swag, and event photography. Directed a six-person design team, delivering over 120 digital and print assets weekly while maintaining brand integrity. Managed vendor relationships with creative agencies, print shops, and industrial design studios to ensure on-time delivery and cost efficiency. Executed strategic advertising campaigns and collateral for brands like Samsung, Nissan, and Timberland across Mexico, Central America, and South America, including retail displays and in-store experiences that enhanced engagement. Optimized workflows

Art Director, Head of Studio at Cheil Worldwide

August 31, 2020 - August 31, 2020

Directed design and creative production for Cheil Worldwide in Mexico City, leading design and creative teams. Built and maintained brand identity systems, developed experiential and print/digital campaigns, and produced motion graphics assets. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma. Oversaw projects from concept to production, collaborating with cross-functional teams and mentoring junior designers to elevate craft and efficiency.

Senior Art Director at Alert Innovation

February 28, 2022 - February 28, 2022

Provided creative direction and visual strategy for Walmart US, Walmart International, Sam's Club, and Walmart Events across digital and print channels, championing brand consistency across internal campaigns, landing pages, and major quarterly events. Conceptualized and executed visual assets for high-profile events, developing main stages, signage, and merchandising to deliver immersive brand experiences that promoted inclusion and engagement. Developed multimedia strategy including motion graphics and social media content, ensuring alignment with broader marketing goals.

Creative Services Manager at Walmart US

April 1, 2025 - April 1, 2025

Led a complete brand redesign and established comprehensive brand guidelines to ensure consistency and build brand awareness within the robotics industry, delivering a full suite of assets including one-pagers, brochures, business reports, employee handbooks, signage, and business cards. Developed multimedia content for marketing initiatives across digital and print platforms, including sales presentations, social media content, video editing, animations, experiential design for recruitment fairs, celebratory swag, and event photography. Directed brand identity development and campaign design, managed a cross-functional creative team, and collaborated with vendors to ensure on-time delivery. Executed strategic advertising campaigns and promotional collateral for Samsung, Nissan, and Timberland across Mexico, Central America, and South America, including retail displays, trade fair materials, immersive in-store experiences, and event displays that increased customer engagement. Led a te

Senior Art Director at Alert Innovation

February 1, 2022 - February 1, 2022

Provided creative direction and visual strategy for Walmart US, Walmart International, Sam's Club, and Walmart Events across digital and print channels, championing absolute brand consistency across internal campaigns, landing pages, and major quarterly events. Conceptualized and produced visual assets for high-profile events, including main stages, signage, and merchandising to deliver immersive brand experiences that promoted inclusion and engagement. Developed multimedia strategy and execution including motion graphics and social media content, ensuring alignment with broader marketing goals. Collaborated with cross-functional teams to ensure timely delivery and scalable design systems.

Art Director, Head of Studio at Cheil Worldwide

August 1, 2020 - August 1, 2020

Led design and creative production for Cheil Worldwide in Mexico City, overseeing branding, print and digital campaigns for major clients. Directed art direction, brand strategy, and development of brand identity systems; built and mentored a high-performing design studio; collaborated with account teams, copywriters, photographers, and production partners to ensure high-quality, on-brand outcomes. Managed multiple campaigns across print and digital media, delivered experiential and in-store materials, and implemented design standards and processes to improve efficiency and consistency.