I'm Belén Picher Fontao, a graphic and web designer based in A Coruña, Spain, with a strong blend of branding, web design, and editorial illustration. I craft visually compelling solutions for marketing campaigns, product launches and retail campaigns, using tools like Webflow and HubSpot to deliver cohesive digital experiences. Over the years I've worked with Anthropologie, Zara UK, Premiumguest, Habitual, and Make Do Design Studio, focusing on design creation, illustration, and visual merchandising across retail and lifestyle brands. I'm passionate about combining aesthetics with usability and bringing ideas from concept to finished product.

Belén Picher Fontao

I'm Belén Picher Fontao, a graphic and web designer based in A Coruña, Spain, with a strong blend of branding, web design, and editorial illustration. I craft visually compelling solutions for marketing campaigns, product launches and retail campaigns, using tools like Webflow and HubSpot to deliver cohesive digital experiences. Over the years I've worked with Anthropologie, Zara UK, Premiumguest, Habitual, and Make Do Design Studio, focusing on design creation, illustration, and visual merchandising across retail and lifestyle brands. I'm passionate about combining aesthetics with usability and bringing ideas from concept to finished product.

Available to hire

I’m Belén Picher Fontao, a graphic and web designer based in A Coruña, Spain, with a strong blend of branding, web design, and editorial illustration. I craft visually compelling solutions for marketing campaigns, product launches and retail campaigns, using tools like Webflow and HubSpot to deliver cohesive digital experiences.

Over the years I’ve worked with Anthropologie, Zara UK, Premiumguest, Habitual, and Make Do Design Studio, focusing on design creation, illustration, and visual merchandising across retail and lifestyle brands. I’m passionate about combining aesthetics with usability and bringing ideas from concept to finished product.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic & Web Designer at Premiumguest
June 1, 2023 - June 1, 2023
Digital illustration / Newsletter design / Design creation for marketing campaigns / Logo redesign for clients / Web design / Content creation / Image design for social media / Print and digital editorial design / Webflow / HubSpot.
Graphic & Web Designer at Make Do Design Studio
June 1, 2023 - November 17, 2025
Digital illustration / Newsletter design / Design creation for marketing campaigns / Logo redesign for clients / Web design / Content creation / Image design for social media / Print and digital editorial design / Webflow / HubSpot.
Graphic & Web Designer at Premiumguest
September 1, 2022 - June 30, 2023
Digital illustration; Newsletter design; Design creation for marketing campaigns; Logo redesign for clients; Web design; Content creation; Image design for social media; Print and digital editorial design; Webflow; HubSpot.
Visual & Graphic Designer at Habitual
October 1, 2021 - October 1, 2021
Digital illustration, newsletter design, design creation for marketing campaigns, logo redesign for clients, web design, content creation, image design for social media, print and digital editorial design, Webflow, HubSpot.
Visual & Graphic Designer at Habitual (habitual.com)
October 1, 2021 - October 1, 2021
Digital illustration / Newsletter design / Design creation for marketing campaigns / Logo redesign for clients / Web design / Content creation / Image design for social media / Print and digital editorial design / Webflow / HubSpot.
Visual & Graphic Designer at Habitual (tryhabitual.com)
September 1, 2020 - October 31, 2021
Digital illustration; Newsletter design; Design creation for marketing campaigns; Logo redesign for clients; Web design; Content creation; Image design for social media; Print and digital editorial design; Webflow; HubSpot.
Visual Merchandiser at Anthropologie Barcelona
August 1, 2020 - August 1, 2020
Store image / Customer service / Training / Preparation of a plan for each product by collection and by point of sale / Product feedback / Cashier functions and responsibilities / Organization and cleaning of storage rooms / Managing teams / Workshops.
Visual Merchandiser at Anthropologie Barcelona
January 1, 2019 - August 31, 2020
Store image; Customer service; Training; Preparation of a plan for each product by collection and by point of sale; Product feedback; Cashier functions; Organization and cleaning of storage rooms; Managing teams; Workshops.
Visual Merchandiser at Zara UK
January 1, 2019 - January 1, 2019
Store image / Customer service / Training / Preparation of a plan for each product by collection and by point of sale / Product feedback / Cashier functions and responsibilities / Organization and cleaning of storage rooms / Managing teams / Workshops.
Visual Merchandiser at Zara UK
March 1, 2016 - January 31, 2019
Store image; Customer service; Training; Preparation of a plan for each product by collection and by point of sale; Product feedback; Cashier functions and responsibilities; Organization and cleaning of storage rooms; Managing teams; Workshops.
Fashion Designer at Unitecks / Cortem punto & Fashion Inditex fashion suppliers
December 1, 2015 - December 1, 2015
Analysis of fashion trends, colors and fabrics / Development of patterns for the elaboration of samples presented to clients / Fitting, adaptations and finishes / Creation of mood boards and technical sheets of flat garments (CorelDRAW / Illustrator / Photoshop) / Selection of patterns, fabrics and accessories / Be present in the negotiation between the buyer and the supplier's business.
Fashion Designer at Unitecks / Cortem punto & Fashion Inditex fashion suppliers
May 1, 2013 - December 31, 2015
Analysis of fashion trends, colors and fabrics; Development of patterns for samples presented to clients; Fitting, adaptations and finishes; Creation of mood boards and technical sheets of flat garments (CorelDRAW / Illustrator / Photoshop); Selection of patterns, fabrics and accessories; Negotiation between buyer and supplier.

Education

Masters in Digital Design at UAL London
November 1, 2017 - November 17, 2025
Digital Design Studies at LCI Barcelona
September 1, 2019 - July 1, 2020
Master in Digital Design at UAL London
November 1, 2017 - November 17, 2025
Coursework in Digital Design / Fashion Styling at LCI Barcelona
September 1, 2019 - July 1, 2020
Masters in Digital Design at University of the Arts London (UAL London)
November 1, 2017 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other