Senior Digital Analyst at CIBC

Led comprehensive analysis of user behavior on web and app platforms, driving a 15% increase in conversion rates through data-driven design changes and targeted campaigns. Developed a cross-channel attribution model that improved marketing ROI by 20% by reallocating budget to top-performing channels. Analyzed SEO/SEM campaigns, delivering insights that boosted organic rankings by 20% and PPC click-through rates by 15%. Managed ETL processes to ensure data accuracy for reporting, and collaborated with marketing to create campaigns that increased customer engagement by 18%. Oversaw analytics for a major website redesign with A/B testing and user feedback, resulting in a 30% increase in average session duration. Implemented a self-service analytics platform using Tableau for real-time metric access, reducing report generation time by 50%. Implemented enhanced e-commerce tracking for an online marketplace, enabling detailed analysis of interactions, product performance, and funnel optimiza

Digital Data Analyst at Amazon

Executed optimization projects that achieved a 20% boost in conversion rates. Performed detailed website audits to identify usability improvements, leading to a 13% increase in user engagement. Partnered with UX and development teams to design and implement A/B and multivariate tests, resulting in a 20% increase in critical landing page CTRs. Leveraged tools such as Google Analytics (not listed as a skill here) and experimentation platforms to inform data-driven design and content changes. Analyzed website traffic patterns and created data visualizations to guide optimization, including a 10% increase in add-to-cart rates and a 15% reduction in cart abandonment through checkout process improvements. Created and maintained Tableau dashboards integrating data from multiple sources to provide executive-level insights.