SW

I am a passionate graphic and visual designer with a strong foundation in branding and campaign design.

About

I am a passionate graphic and visual designer with a strong foundation in branding and campaign design. My experience spans various digital platforms, and I specialize in creating visually compelling content that resonates with audiences. I thrive on collaboration and am always eager to translate complex ideas into effective visual solutions.

Throughout my freelance work and collaborations, I’ve developed a keen eye for detail and a commitment to delivering high-quality designs on time. I enjoy tackling challenges head-on and continuously seek opportunities to enhance my skills and contribute to innovative projects.

  • 3 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Gaming
  • Professional Services

Work experience· 7 roles

Visual Design & IP Development (Freelance) · MelbourneSep 2025 – Present · 1 yr 3 mos

Delivered brand identity systems, campaign visuals, brochures and promotional assets across print and digital channels. Developed assets aligned with retail marketing calendars and customer-facing brand touchpoints.

Visual Design & IP Development · FreelanceSep 2025 – Present · 1 yr 3 mos

Delivered brand identity systems, campaign visuals, brochures, and promotional assets across print and digital channels. Managed multiple concurrent projects under tight deadlines and collaborated with cross-functional teams to deliver end-to-end campaign assets.

Visual Designer – Campaign & Spatial Projects · Yanjia-CG ArtAug 2024 – Aug 2025 · 1 yr 1 mo

Delivered production-ready visual assets within structured design pipelines, integrating 2D and 3D visual workflows using Blender and Photoshop.

Visual Designer – Campaign & Spatial Projects · Yanjia-CG-Art, Zhuhai, Guangdong, ChinaAug 2024 – Aug 2025 · 1 yr 1 mo
Visual Designer · Yanjia CG ArtAug 2024 – Aug 2025 · 1 yr 1 mo
Freelance Designer & Visual Consultant · FreelanceMar 2023 – Jun 2024 · 1 yr 4 mos
Freelance Designer & Visual Consultant · MelbourneMar 2023 – Jun 2024 · 1 yr 4 mos

Education· 5

Bachelor of Creative Arts · Flinders University2021 – 2024
Bachelor of Fashion Entrepreneurship · RMIT, Melbourne2014 – 2016
Bachelor of Fine Arts · Xian Academic of Fine Arts2007 – 2011
Bachelor of Creative Arts · Flinders University2021 – 2024

Certifications and awards

The Rookies B 2025 - Concept Art Category2025 – 2026
The Rookies B 2025 - Concept Art Category2025 – 2026
The Rookies B 2025 Concept Art Category2025 – 2026

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