I am a passionate graphic and visual designer with a strong foundation in branding and campaign design. My experience spans various digital platforms, and I specialize in creating visually compelling content that resonates with audiences. I thrive on collaboration and am always eager to translate complex ideas into effective visual solutions. Throughout my freelance work and collaborations, I've developed a keen eye for detail and a commitment to delivering high-quality designs on time. I enjoy tackling challenges head-on and continuously seek opportunities to enhance my skills and contribute to innovative projects.

I am a passionate graphic and visual designer with a strong foundation in branding and campaign design. My experience spans various digital platforms, and I specialize in creating visually compelling content that resonates with audiences. I thrive on collaboration and am always eager to translate complex ideas into effective visual solutions. Throughout my freelance work and collaborations, I've developed a keen eye for detail and a commitment to delivering high-quality designs on time. I enjoy tackling challenges head-on and continuously seek opportunities to enhance my skills and contribute to innovative projects.

Available to hire

I am a passionate graphic and visual designer with a strong foundation in branding and campaign design. My experience spans various digital platforms, and I specialize in creating visually compelling content that resonates with audiences. I thrive on collaboration and am always eager to translate complex ideas into effective visual solutions.

Throughout my freelance work and collaborations, I’ve developed a keen eye for detail and a commitment to delivering high-quality designs on time. I enjoy tackling challenges head-on and continuously seek opportunities to enhance my skills and contribute to innovative projects.

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Language

English
Fluent

Work Experience

Visual Design & IP Development (Freelance) at Melbourne
September 1, 2025 - Present
Delivered brand identity systems, campaign visuals, brochures and promotional assets across print and digital channels. Developed assets aligned with retail marketing calendars and customer-facing brand touchpoints.
Visual Design & IP Development at Freelance
September 1, 2025 - Present
Delivered brand identity systems, campaign visuals, brochures, and promotional assets across print and digital channels. Managed multiple concurrent projects under tight deadlines and collaborated with cross-functional teams to deliver end-to-end campaign assets.
Visual Designer – Campaign & Spatial Projects at Yanjia-CG Art
August 1, 2024 - August 1, 2025
Delivered production-ready visual assets within structured design pipelines, integrating 2D and 3D visual workflows using Blender and Photoshop.
Visual Designer – Campaign & Spatial Projects at Yanjia-CG-Art, Zhuhai, Guangdong, China
August 1, 2024 - August 1, 2025
Delivered production-ready visual assets within structured design pipelines, integrating 2D and 3D visual workflows using Blender and Photoshop. Translated conceptual briefs into structured spatial layouts and modular visual systems.
Visual Designer at Yanjia CG Art
August 1, 2024 - August 1, 2025
Delivered production-ready visual assets within structured design pipelines, integrating 2D and 3D visual workflows using Blender and Photoshop. Worked closely with marketing teams to ensure brand consistency and commercial alignment.
Freelance Designer & Visual Consultant at Freelance
March 1, 2023 - June 1, 2024
Developed brand identity systems and campaign marketing collateral including brochures, catalogues, presentation decks and social media assets.
Freelance Designer & Visual Consultant at Melbourne
March 1, 2023 - June 1, 2024
Delivered brand identity systems and campaign marketing collateral, including brochures, catalogues, presentation decks, and social media assets. Managed end-to-end production from concept through to final delivery.

Education

Bachelor of Creative Arts at Flinders University
January 1, 2021 - January 1, 2024
Bachelor of Fashion Entrepreneurship at RMIT, Melbourne
January 1, 2014 - January 1, 2016
Bachelor of Fine Arts at Xian Academic of Fine Arts
January 1, 2007 - January 1, 2011
Bachelor of Creative Arts at Flinders University
January 1, 2021 - January 1, 2024
Bachelor of Fine Arts at Xian Academy of Fine Arts
January 1, 2007 - January 1, 2011

Qualifications

The Rookies B 2025 - Concept Art Category
September 1, 2025 - May 18, 2026
The Rookies B 2025 - Concept Art Category
September 1, 2025 - May 18, 2026
The Rookies B 2025 Concept Art Category
September 1, 2025 - June 7, 2026

Industry Experience

Media & Entertainment, Gaming, Professional Services