Xinzhou Li

Led the strategy, creation, and execution of monthly internal newsletters reaching over 3,000 sales and customer success professionals across regions, driving an 86% increase in open rates. Created onboarding and training assets to simplify product messaging, strengthened brand consistency, and improved cross-team communication. Supported campaign execution by crafting webinar content, launching social media initiatives to generate demand, and producing partner newsletters to enhance communication and loyalty. Streamlined internal asset management systems to improve access and reuse of marketing and training assets for global sales teams.

Analyzed recruitment trends for the gaming industry, mapped employer brand perception, and prepared internal reports. Conducted talent mapping for senior roles and interviewed candidates, facilitating communication with interviewers and recommending suitable resumes, contributing to successful hires.

Managed WeChat and Weibo channels for employer branding and culture-building, gaining over 7,000 new followers and up to 30,000 views. Independently led internship and regular employee recruitment, resulting in 23 interns and 11 hires, and contributed to internal culture-building activities.