I am a detail-driven and versatile designer with a decade of experience delivering polished, commercially effective creative work across digital content, product, and brand environments. I thrive on turning complex briefs into clear, on-brand visuals that perform across web and print, while staying mindful of licensing and production constraints. My approach blends creativity with precision, ensuring every asset aligns with brand guidelines and production standards. I excel in collaborative, cross-functional teams, enjoy managing multiple design tasks with clarity and organisation, and bring reliability, adaptability, and a solutions-focused attitude to every project.

Rebecca dela Cruz

I am a detail-driven and versatile designer with a decade of experience delivering polished, commercially effective creative work across digital content, product, and brand environments. I thrive on turning complex briefs into clear, on-brand visuals that perform across web and print, while staying mindful of licensing and production constraints. My approach blends creativity with precision, ensuring every asset aligns with brand guidelines and production standards. I excel in collaborative, cross-functional teams, enjoy managing multiple design tasks with clarity and organisation, and bring reliability, adaptability, and a solutions-focused attitude to every project.

Available to hire

I am a detail-driven and versatile designer with a decade of experience delivering polished, commercially effective creative work across digital content, product, and brand environments. I thrive on turning complex briefs into clear, on-brand visuals that perform across web and print, while staying mindful of licensing and production constraints.

My approach blends creativity with precision, ensuring every asset aligns with brand guidelines and production standards. I excel in collaborative, cross-functional teams, enjoy managing multiple design tasks with clarity and organisation, and bring reliability, adaptability, and a solutions-focused attitude to every project.

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Language

English
Fluent

Work Experience

HR Technology & Solutions Intern at Atlas Copco (NZ) Ltd
October 1, 2025 - January 1, 2026
Enhanced the HR SharePoint platform for content accuracy and accessibility; designed internal communications and digital assets using Canva; produced professional video content with Synthesia for awards, onboarding, and culture-building materials; supported the Excellence & Service Awards Automation project by standardising data collection and dashboards; collaborated with People & Culture to identify automation opportunities and improve digital experiences; aligned HR documentation across units by updating policies and handbooks.
Digital Asset Manager at Solawave
March 1, 2024 - April 1, 2025
Designed and refined structured workflows for managing digital assets, ensuring accurate version control, metadata, and reliable retrieval across multiple teams; applied systematic problem-solving to maintain platform reliability and improve asset-tracking efficiency; validated file information and maintained organised, high-quality digital records.
Creative Operations Manager at Extu (previously Incentive Solutions/ OneAffiniti)
May 1, 2010 - September 1, 2023
Led a multi-disciplinary creative team delivering high-quality digital assets, web content, and brand-aligned materials across North America, the UK, and Australia; oversaw end-to-end creative operations, ensuring efficient workflows, consistent output quality, and seamless collaboration across time zones; collaborated with account managers and marketing teams to translate client needs into actionable briefs; implemented structured workflows, documentation standards, and quality control processes to improve consistency and reduce rework.
Communications Administrator at Supreme Foodservice FZE
December 1, 2007 - March 1, 2010
Managed intranet systems and user workflows, ensuring smooth onboarding/offboarding; debugged and maintained website functionality to support operational efficiency.
Marketing Executive/ Admin Assistant at Gulf Engineering System Solutions
January 1, 2007 - November 1, 2010
Spearheaded cross-functional teams to execute impactful sales and marketing campaigns; maintained website functionality and provided technical support, ensuring a seamless user experience and efficient system performance.

Education

Master of Software Engineering at Yoobee College of Creative Innovation
April 3, 2025 - April 3, 2026
Bachelor of Science in Computer Engineering at Universidad de Dagupan
June 6, 1994 - April 2, 1999
Master of Software Engineering at Yoobee College of Creative Innovation
January 1, 2025 - February 7, 2026
Bachelor of Science in Computer Engineering at Universidad de Dagupan
January 1, 1994 - January 1, 1999

Qualifications

Master of Software Engineering
January 1, 2025 - February 7, 2026
Bachelor of Science in Computer Engineering
January 1, 1994 - January 1, 1999

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education
    Curative Design

    As Creative Operations Manager for Curative Design, I oversaw the full creative production pipeline for our digital marketing initiatives, delivering all visual assets for email campaigns, landing pages, and social media content. Working closely with marketing, product, and content teams, I translated campaign goals into cohesive, high‑performing creative that strengthened brand presence and supported engagement across channels.

    I managed the end‑to‑end workflow—from brief intake and prioritisation to design execution, QA, and deployment—ensuring every asset met brand guidelines, accessibility standards, and platform requirements. My work included designing responsive email layouts, campaign‑aligned landing page graphics, and social posts optimised for storytelling and performance.

    This role required strong organisation, cross‑functional collaboration, and a solutions‑focused mindset, enabling Curative Design to deliver timely, polished, and strategically aligned creative at scale.

    Portfolio: https://www.twine.net/signin