Renata Maria Basso

Available to hire

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Italian
Intermediate

Work Experience

Marketing Manager at MEAlive U (Remote, USA)
September 1, 2024 - November 18, 2025
Marketing Manager - Email marketing; content and campaign management; lead generation; analytics and reporting
Digital Marketing Manager (Freelance Consultant) at Various clients (380 AMK, Reliant Parking, Natives)
January 1, 2024 - January 1, 2024
Branding and marketing strategies for different clients; Facebook Ads, LinkedIn Ads, Google Ads and TikTok ads; Reporting; Marketing team leadership; 30% supporting whole company pipeline
Digital Marketing Manager at B2B Products Up (Berlin, Germany)
July 1, 2023 - July 1, 2023
Remote; Website content (WordPress); SEO improvements; CRM (HubSpot) implementation; define marketing and sales funnel; lead nurturing; KPI measurement and budgeting; paid media campaigns; content creation; partner coordination; CRM setup
Digital Marketing Manager at CX B2B (Buenos Aires)
January 1, 2022 - January 1, 2022
Responsible for all marketing strategies; define annual KPIs and budget; create and build partner relationships; define MQL measurement and strategy; reporting; SEM; SEO; Paid Media - Website UX; HubSpot implementation
Digital Marketing Specialist at Colgate-Palmolive (Buenos Aires)
January 1, 2020 - January 1, 2020
Social Listening with Synthesio tool; SEO, content creation, and blog articles for LATAM websites; strategy for paid media campaigns including programmatic; assist in improving Website UX; Voice Experience; Social Media for LATAM Colgate Palmolive accounts
Digital Marketing Specialist at La Nación (Buenos Aires)
January 1, 2019 - January 1, 2019
Leading projects to improve Website UX; Social & Paid Media planning and strategy; Content Creation; Managed and executed Google Ads campaigns (search and display); Social Media / website reporting and analysis; Increased IG followers from 11k to 60k in 2 years

Education

Bachelor of Communications Sciences at UADE
January 1, 2015 - January 1, 2019

Qualifications

Advanced Digital Marketing Course
January 1, 2018 - November 18, 2025

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Professional Services

Skills

Experience Level