Muhammad Saqib
Digital marketing professional with over 5 years of experience in paid search management and campaign optimization, expert in Google Ads and conversion funnel optimization.
About
Digital marketing professional with over 5 years of experience in paid search management and campaign optimization, expert in Google Ads and conversion funnel optimization.
My key achievements include managing campaigns that achieved a 50% increase in conversion rates and a 30% reduction in cost-per-acquisition. I am seeking a Digital Marketing Specialist position at Twine, where my expertise in crafting high-performance ads campaigns and optimizing lead generation strategies is aimed to support your mission of empowering creators and businesses in an AI-driven, freelance-first world.
- Joined November 2025
Skills· 1
Languages
- EnglishAdvanced
- GermanBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Education
Work experience· 4 roles
Launched and optimized 50+ Google Ads campaigns using strategic keyword research and A/B testing. Boosted qualified leads by 40% via conversion-focused targeting and performance analysis. Collaborated with automation and design teams to enhance ad effectiveness and visuals.
Managed €95K+ ad spend across 100+ accounts with a focus on ROAS improvement. Enhanced conversion rates by 15% through landing page split tests and funnel analysis. Collaborated with video editors and designers to align multimedia ad creatives with campaign goals.
Implemented CRO strategies across all paid channels, reducing CPA by 25%. Monitored analytics daily to identify optimization opportunities and campaign automation. Executed campaign A/B testing and audience segmentation for increased efficiency.
Education
Certifications and awards
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