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I’m Cassidy Favours, a results-driven Social Media Manager and Content Creator who loves turning brand stories into high-performing content. I create platform-specific short-form videos and engaging posts across Instagram, TikTok, Facebook, LinkedIn, and X—always with strong captions, scripts, and on-screen copy that stay true to the brand voice. I’m also skilled in building and nurturing communities by actively engaging with audiences and using analytics to improve performance. From content planning and calendar management to optimizing reach, engagement, profile visits, and website clicks, I focus on strategies that help brands grow consistently and clearly communicate their message.…I’m Cassidy Favours, a results-driven Social Media Manager and Content Creator who loves turning brand stories into high-performing content. I create platform-specific short-form videos and engaging posts across Instagram, TikTok, Facebook, LinkedIn, and X—always with strong captions, scripts, and on-screen copy that stay true to the brand voice. I’m also skilled in building and nurturing communities by actively engaging with audiences and using analytics to improve performance. From content planning and calendar management to optimizing reach, engagement, profile visits, and website clicks, I focus on strategies that help brands grow consistently and clearly communicate their message.

Favour Cassidy

Social Media Manager, Content Strategist, Social Media Freelancer, +6

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I’m Cassidy Favours, a results-driven Social Media Manager and Content Creator who loves turning brand stories into high-performing content. I create platform-specific short-form videos and engaging posts across Instagram, TikTok, Facebook, LinkedIn, and X—always with strong captions, scripts, and on-screen copy that stay true to the brand voice. I’m also skilled in building and nurturing communities by actively engaging with audiences and using analytics to improve performance. From content planning and calendar management to optimizing reach, engagement, profile visits, and website clicks, I focus on strategies that help brands grow consistently and clearly communicate their message.…I’m Cassidy Favours, a results-driven Social Media Manager and Content Creator who loves turning brand stories into high-performing content. I create platform-specific short-form videos and engaging posts across Instagram, TikTok, Facebook, LinkedIn, and X—always with strong captions, scripts, and on-screen copy that stay true to the brand voice. I’m also skilled in building and nurturing communities by actively engaging with audiences and using analytics to improve performance. From content planning and calendar management to optimizing reach, engagement, profile visits, and website clicks, I focus on strategies that help brands grow consistently and clearly communicate their message.

Available to hire

I’m Cassidy Favours, a results-driven Social Media Manager and Content Creator who loves turning brand stories into high-performing content. I create platform-specific short-form videos and engaging posts across Instagram, TikTok, Facebook, LinkedIn, and X—always with strong captions, scripts, and on-screen copy that stay true to the brand voice.

I’m also skilled in building and nurturing communities by actively engaging with audiences and using analytics to improve performance. From content planning and calendar management to optimizing reach, engagement, profile visits, and website clicks, I focus on strategies that help brands grow consistently and clearly communicate their message.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Creator at SKIFLUX

May 1, 2026 - Present

Create platform-specific social content aligned to brand voice and marketing goals. Generate content ideas from trends, audience interests, and campaign briefs; write captions, scripts, and on-screen copy for Instagram, TikTok, Facebook, and X. Collaborate with a content strategist to turn campaign concepts into engaging posts, and work with design/video editing teams to produce high-quality digital content. Research trending topics, formats, and competitor content to keep messaging relevant; adapt content across multiple platforms while maintaining consistency. Deliver content that supports audience engagement, brand awareness, and overall marketing campaigns.

Social Media Manager at Your Travel Geek

February 1, 2026 - Present

Remote role focused on growing engaged online communities, optimizing content, and driving trust with audiences. Achieved growth from 219 to 240 followers in two weeks, 2,288 total views and 1,083 unique viewers (+345.7%), 57 profile visits (+111.1%), and 6 external link taps (+200%). Produced high-performing Reels, Stories, and Carousels and managed community interactions to boost engagement.