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Hi, I’m Guilherme Alexandre Ruffo Pinheiro, a Senior Media Analyst and Head of Performance based in Curitiba, Brazil. I have over five years of experience in digital marketing, with a focus on paid traffic management (Google Ads, Facebook Ads, Tik Tok Ads, Bing Ads, LinkedIn Ads), data analysis (Google Analytics, GA4, Power BI), and conversion rate optimization (CRO). I also work with SEO, SEM, and KPI tracking (CAC, LTV, ROI) to develop 360° strategies for e-commerce, marketplaces, and aesthetic clinics. I lead multidisciplinary teams and campaigns that have generated over R$100 million in revenue, including rapid revenue growth from around R$20,000 to R$500,000 per month in just three months. I enjoy turning data into actionable insights and collaborating across creative, technical, and commercial teams to drive measurable results.…Hi, I’m Guilherme Alexandre Ruffo Pinheiro, a Senior Media Analyst and Head of Performance based in Curitiba, Brazil. I have over five years of experience in digital marketing, with a focus on paid traffic management (Google Ads, Facebook Ads, Tik Tok Ads, Bing Ads, LinkedIn Ads), data analysis (Google Analytics, GA4, Power BI), and conversion rate optimization (CRO). I also work with SEO, SEM, and KPI tracking (CAC, LTV, ROI) to develop 360° strategies for e-commerce, marketplaces, and aesthetic clinics. I lead multidisciplinary teams and campaigns that have generated over R$100 million in revenue, including rapid revenue growth from around R$20,000 to R$500,000 per month in just three months. I enjoy turning data into actionable insights and collaborating across creative, technical, and commercial teams to drive measurable results.

Guilherme Alexandre Ruffo Pinheiro

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I’m Guilherme Alexandre Ruffo Pinheiro, a Senior Media Analyst and Head of Performance based in Curitiba, Brazil. I have over five years of experience in digital marketing, with a focus on paid traffic management (Google Ads, Facebook Ads, Tik Tok Ads, Bing Ads, LinkedIn Ads), data analysis (Google Analytics, GA4, Power BI), and conversion rate optimization (CRO). I also work with SEO, SEM, and KPI tracking (CAC, LTV, ROI) to develop 360° strategies for e-commerce, marketplaces, and aesthetic clinics. I lead multidisciplinary teams and campaigns that have generated over R$100 million in revenue, including rapid revenue growth from around R$20,000 to R$500,000 per month in just three months. I enjoy turning data into actionable insights and collaborating across creative, technical, and commercial teams to drive measurable results.…Hi, I’m Guilherme Alexandre Ruffo Pinheiro, a Senior Media Analyst and Head of Performance based in Curitiba, Brazil. I have over five years of experience in digital marketing, with a focus on paid traffic management (Google Ads, Facebook Ads, Tik Tok Ads, Bing Ads, LinkedIn Ads), data analysis (Google Analytics, GA4, Power BI), and conversion rate optimization (CRO). I also work with SEO, SEM, and KPI tracking (CAC, LTV, ROI) to develop 360° strategies for e-commerce, marketplaces, and aesthetic clinics. I lead multidisciplinary teams and campaigns that have generated over R$100 million in revenue, including rapid revenue growth from around R$20,000 to R$500,000 per month in just three months. I enjoy turning data into actionable insights and collaborating across creative, technical, and commercial teams to drive measurable results.

Available to hire

Hi, I’m Guilherme Alexandre Ruffo Pinheiro, a Senior Media Analyst and Head of Performance based in Curitiba, Brazil. I have over five years of experience in digital marketing, with a focus on paid traffic management (Google Ads, Facebook Ads, Tik Tok Ads, Bing Ads, LinkedIn Ads), data analysis (Google Analytics, GA4, Power BI), and conversion rate optimization (CRO). I also work with SEO, SEM, and KPI tracking (CAC, LTV, ROI) to develop 360° strategies for e-commerce, marketplaces, and aesthetic clinics.

I lead multidisciplinary teams and campaigns that have generated over R$100 million in revenue, including rapid revenue growth from around R$20,000 to R$500,000 per month in just three months. I enjoy turning data into actionable insights and collaborating across creative, technical, and commercial teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Head of Performance at NDA Confidential Company

July 1, 2024 - November 18, 2025

Plan and execute 360° marketing strategies to increase paid and organic traffic. Manage campaigns on Google Ads, Facebook Ads, Tik Tok Ads, and LinkedIn Ads focusing on lead generation, ROI, and reduction of CPL and CAC. Analyze performance metrics including CAC and LTV to optimize strategies and maximize results. Use tools like Keyword Planner and SEMrush for keyword research and SEO/SEM planning. Lead multidisciplinary teams including designers, social media managers, videomakers, and the commercial team. Develop sales funnels and customer retention strategies.

Senior Paid Media - Performance & Growth Marketing at Pug Web Núcleo Digital

May 1, 2024 - May 1, 2024

Managed campaigns that impacted over R$80 million in revenue for various fashion e-commerce businesses. Analyzed data and KPIs using Google Analytics, GA4, CRM, Google Sheets, Excel, and Power BI. Monitored CAC, LTV, and ROI to adjust strategies and ensure campaign efficiency. Optimized campaigns on Google Ads, Facebook Ads, TikTok Ads, Mercado Livre Ads, and Shopee Ads. Provided creative direction and strategic alignment for design, video, and social media teams. Led cross-functional collaboration to deliver client results. Achieved revenue growth from R$20,000 to R$500,000 per month for one client within 3 months.

Meta Ads Product Consultant at Facebook / Meta Ads

September 1, 2022 - September 1, 2022

Provided strategic consulting on Meta Ads for over 450 national and international companies on the platform. Analyzed data and KPIs in Meta Ads and Google Analytics to drive campaign optimizations. Managed strategic alignment, funnel development, purchase journey creation, customer relations, and CRO to increase conversions. Worked with national and international companies, gaining experience in diverse markets. Fluent in English (C2) and intermediate Spanish to adapt digital marketing strategies across cultures and global markets.

Market Place Specialist at Cardal Marketplace

June 1, 2022 - June 1, 2022

Managed products and campaigns in marketplaces, focusing on ad optimization and visibility. Used Google Ads, Mercado Ads, and Google Tag Manager to drive results and monitor metrics. Handled customer relations and post-sales support, ensuring satisfaction and loyalty.