Guilherme Alexandre Ruffo Pinheiro

Plan and execute 360° marketing strategies to increase paid and organic traffic. Manage campaigns on Google Ads, Facebook Ads, Tik Tok Ads, and LinkedIn Ads focusing on lead generation, ROI, and reduction of CPL and CAC. Analyze performance metrics including CAC and LTV to optimize strategies and maximize results. Use tools like Keyword Planner and SEMrush for keyword research and SEO/SEM planning. Lead multidisciplinary teams including designers, social media managers, videomakers, and the commercial team. Develop sales funnels and customer retention strategies.

Managed campaigns that impacted over R$80 million in revenue for various fashion e-commerce businesses. Analyzed data and KPIs using Google Analytics, GA4, CRM, Google Sheets, Excel, and Power BI. Monitored CAC, LTV, and ROI to adjust strategies and ensure campaign efficiency. Optimized campaigns on Google Ads, Facebook Ads, TikTok Ads, Mercado Livre Ads, and Shopee Ads. Provided creative direction and strategic alignment for design, video, and social media teams. Led cross-functional collaboration to deliver client results. Achieved revenue growth from R$20,000 to R$500,000 per month for one client within 3 months.

Provided strategic consulting on Meta Ads for over 450 national and international companies on the platform. Analyzed data and KPIs in Meta Ads and Google Analytics to drive campaign optimizations. Managed strategic alignment, funnel development, purchase journey creation, customer relations, and CRO to increase conversions. Worked with national and international companies, gaining experience in diverse markets. Fluent in English (C2) and intermediate Spanish to adapt digital marketing strategies across cultures and global markets.