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I'm Sasha Chen, a regional and enterprise marketing specialist with over seven years of experience delivering high-impact field, partner, and account-based marketing programs across cloud, AI, and high-growth technology ecosystems. I excel at planning regional go-to-market strategies, orchestrating multi-channel demand programs, and driving pipeline through scalable campaign frameworks and performance-driven decision making. I also bring a strong background in managing field events, partner co-marketing, sales alignment, and regional budget planning, supported by structured measurement, analytics, and continuous optimization. I thrive in cross-functional settings, turning data into actionable insights that improve ROI and accelerate growth.…I'm Sasha Chen, a regional and enterprise marketing specialist with over seven years of experience delivering high-impact field, partner, and account-based marketing programs across cloud, AI, and high-growth technology ecosystems. I excel at planning regional go-to-market strategies, orchestrating multi-channel demand programs, and driving pipeline through scalable campaign frameworks and performance-driven decision making. I also bring a strong background in managing field events, partner co-marketing, sales alignment, and regional budget planning, supported by structured measurement, analytics, and continuous optimization. I thrive in cross-functional settings, turning data into actionable insights that improve ROI and accelerate growth.

Sasha Chen

ABM Marketer, Growth Marketer, Marketing Strategist, +2

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I'm Sasha Chen, a regional and enterprise marketing specialist with over seven years of experience delivering high-impact field, partner, and account-based marketing programs across cloud, AI, and high-growth technology ecosystems. I excel at planning regional go-to-market strategies, orchestrating multi-channel demand programs, and driving pipeline through scalable campaign frameworks and performance-driven decision making. I also bring a strong background in managing field events, partner co-marketing, sales alignment, and regional budget planning, supported by structured measurement, analytics, and continuous optimization. I thrive in cross-functional settings, turning data into actionable insights that improve ROI and accelerate growth.…I'm Sasha Chen, a regional and enterprise marketing specialist with over seven years of experience delivering high-impact field, partner, and account-based marketing programs across cloud, AI, and high-growth technology ecosystems. I excel at planning regional go-to-market strategies, orchestrating multi-channel demand programs, and driving pipeline through scalable campaign frameworks and performance-driven decision making. I also bring a strong background in managing field events, partner co-marketing, sales alignment, and regional budget planning, supported by structured measurement, analytics, and continuous optimization. I thrive in cross-functional settings, turning data into actionable insights that improve ROI and accelerate growth.

Available to hire

I’m Sasha Chen, a regional and enterprise marketing specialist with over seven years of experience delivering high-impact field, partner, and account-based marketing programs across cloud, AI, and high-growth technology ecosystems. I excel at planning regional go-to-market strategies, orchestrating multi-channel demand programs, and driving pipeline through scalable campaign frameworks and performance-driven decision making.
I also bring a strong background in managing field events, partner co-marketing, sales alignment, and regional budget planning, supported by structured measurement, analytics, and continuous optimization. I thrive in cross-functional settings, turning data into actionable insights that improve ROI and accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Beginner

Arabic

Beginner

Portuguese

Beginner

Work Experience

Europe Market Account Based Marketing Lead at Quadient

March 1, 2025 - September 1, 2025

Developed and executed strategic regional ABM plans aligned with sales goals across Europe’s key industries and high-value enterprise accounts. Led integrated brand communications (digital, PR, executive events), achieving a 70% uplift in website engagement across targeted account segments. Partnered with sales leadership to produce content, thought leadership pieces, and investor-style materials, improving ad resonance and supporting £1M+ in influenced revenue. Served as primary liaison between sales, operations, and marketing to define customer KPIs and embed performance tracking in CRM/BI tools, boosting marketing spend efficiency by 18%. Built segmented email nurtures and account-level workflows in Salesforce and marketing automation tools, raising engagement by 22%. Implemented structured A/B testing for messaging, targeting, and sequencing, lifting campaign performance by 17% and creating a repeatable experimentation framework. Led ABM training and quarterly performance review

EMEA Developer Ecosystem Marketing Lead at Huawei Cloud

November 1, 2022 - December 1, 2024

Led the EMEA developer and startup program, managing USD 600K+ annual budget and vendor network. Designed and launched ABM campaigns for software startups in AI, fintech, e-commerce, healthcare, and clean energy; generated 8,000+ qualified leads, improving conversion by 15% and content engagement by 17%. Localized cloud credit incentive programs, onboarding content, enabling 500+ startups to migrate to Huawei Cloud, generating over USD 900K in revenue. Built high-value partnerships with governments, universities, venture firms, and accelerators; delivered five large ecosystem events yielding 2,000+ qualified leads and a 20% SQL uplift. Created lifecycle journeys for developer onboarding and re-engagement, improving active retention by 18%. Founded Huawei Cloud’s EMEA developer community with 10,000+ developers and 20% monthly engagement. Enhanced MQL-to-SQL conversion by 30% via developer-centric storytelling and multi-channel orchestration, achieving a 30% uplift in pipeline quality

WEU Device Service Marketing Manager at Huawei

May 1, 2021 - November 1, 2022

Elevated Huawei's WEU device ecosystem through targeted B2B and B2C marketing, growing ecosystem awareness by 13+%. Managed a $1M annual marketing budget across device launches and campaigns, delivering 200M+ reaches and a 10% increase in HMS brand awareness. Directed social channels (LinkedIn) to grow followers by 40% and engagement by 25%. Led ABM initiatives that boosted partner-led revenue by 10% and user registrations by 15%. Drove Huawei Pay adoption by 15% and transaction volumes by 10% through fintech partnerships and targeted digital promotions. Organized 10+ regional B2B summits and exhibitions generating multiple millions of impressions and 300+ leads per event.

Senior Digital Marketing Specialist at Comms8

May 1, 2020 - May 1, 2021

Led regional digital advertising campaigns for Aveva, achieving 4M+ reaches and a 1.51% CTR (21% above benchmark) across Google, Facebook, LinkedIn and Chinese social platforms. Recognized with Digital Impact Awards (Gold) for Best Use of Data and Best Use of Digital in 2020. Optimized ad spend and targeting via programmatic analytics, delivering a ~25% ROI improvement. Produced analytics reports with data visualization for stakeholders and improved organic traffic by 30% through SEMrush-driven SEO strategies.

Founder at Simpleat

May 1, 2019 - May 1, 2020

Founded Simpleat to optimise clients’ online ordering with a SaaS restaurant platform; achieved £10K income in 6 months. Led product ideation, development, and launch; supervised third-party teams to meet profit goals; cultivated relationships with 10+ key clients across 3 London districts. Received endorsement from UCL Entrepreneur Centre and was named Top 10 Business in the 2019 UCEA Entrepreneurship Awards.