I am a results-driven digital marketing professional with extensive experience managing Google Ads, PPC campaigns, and cross-channel initiatives for clients across the U.S. and India. I collaborate effectively with remote teams to drive ROI, optimize bid strategies, and deliver measurable results. I am seeking to grow in performance marketing or digital strategy within a fast-paced, growth-oriented organization.

RITU SOLANKI

I am a results-driven digital marketing professional with extensive experience managing Google Ads, PPC campaigns, and cross-channel initiatives for clients across the U.S. and India. I collaborate effectively with remote teams to drive ROI, optimize bid strategies, and deliver measurable results. I am seeking to grow in performance marketing or digital strategy within a fast-paced, growth-oriented organization.

Available to hire

I am a results-driven digital marketing professional with extensive experience managing Google Ads, PPC campaigns, and cross-channel initiatives for clients across the U.S. and India.
I collaborate effectively with remote teams to drive ROI, optimize bid strategies, and deliver measurable results. I am seeking to grow in performance marketing or digital strategy within a fast-paced, growth-oriented organization.

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Experience Level

Work Experience

PPC Consultant (Remote) at Juris Digital
June 1, 2025 - June 1, 2025
Managed Google Ads, Bing, and Local Services Ads for over 25 US-based legal clients; increased qualified lead volume by 35% through bid strategy optimization and negative keyword refinement; coordinated with remote teams across time zones using Slack, Monday.com, Call Rail, and Optmyzr.
Sr. Paid Ads Manager (Remote) at Lawnline Marketing
February 1, 2024 - February 1, 2024
Managed Google Ads and Facebook Ads campaigns with monthly budgets over $200K; reduced cost per lead by 40% through geo-fencing and custom audience segmentation; developed paid acquisition strategies across Google, Meta, and YouTube to boost brand visibility and engagement.
Performance Marketing Manager (Remote) at Runtime Solutions Pvt. Ltd.
August 1, 2022 - August 1, 2022
Managed multi-channel paid campaigns across Google, Bing, Facebook, LinkedIn, and YouTube; developed targeted B2B and B2C strategies to improve CTR and reduce CPL; conducted audience research and A/B testing; built and maintained brand presence across social platforms.
Assistant Manager – Google Ads (Remote) at Icreon Communications Pvt. Ltd.
December 1, 2021 - December 1, 2021
Led end-to-end Google Ads campaigns for US-based clients; oversaw social media ad campaigns across Facebook, Instagram, LinkedIn, and YouTube; created weekly performance reports; managed campaign budgets to achieve ROAS goals.
Senior Process Executive – Google Ads QA at Cognizant Services Pvt. Ltd.
November 1, 2019 - November 1, 2019
Audited Google Ads campaign setups for global SMB clients across US/UK/India ensuring optimization accuracy; conducted internal training on latest Google Ads updates; supported email marketing campaigns.
PPC Analyst at All PC Support
May 1, 2018 - May 1, 2018
Managed and optimized Google Ads campaigns within the education sector; utilized Google Analytics to analyze performance and deliver actionable insights; led bid strategy optimization and built performance dashboards.
Business Operations Analyst – Google Ads at Accenture Services Pvt. Ltd.
February 1, 2017 - February 1, 2017
Oversaw end-to-end management of Google Ads campaigns for North American clients across hospitality, automotive, and retail; provided strategic insights and performance-driven recommendations; optimized cross-channel campaigns and budgets; collaborated with cross-functional global teams.
CRM Executive – Google Ads (Domestic Clients) at HCL Technologies Limited
December 1, 2015 - December 1, 2015
Led end-to-end management of Google Ads campaigns for Indian clients, including keyword research, bid strategy, and performance monitoring; delivered campaign audits and optimizations; conducted internal training on policies and updates to enhance team capabilities.
Assistant Online Digital Manager at Pragya Academy
August 1, 2014 - August 1, 2014
Planned and executed Google Ads and email marketing campaigns; managed SEO initiatives, landing pages, and social media marketing; supervised content uploads and performance reporting.
Online Strategist at Rampgreen Solutions Pvt. Ltd.
November 1, 2013 - November 1, 2013
Developed and implemented comprehensive PPC strategies; oversaw budget allocation and performance reporting for high-CTR campaigns, ensuring cost efficiency and campaign effectiveness.
Sales Associates at Zeco Aircon Industries Pvt. Ltd.
December 1, 2012 - December 1, 2012
Launched and managed Google Ads campaigns to drive visibility and sales for HVAC product lines; generated detailed quotation and lead conversion reports to support sales strategy and performance tracking.
HR Executive at TDS Group of Consultancy
April 1, 2011 - April 1, 2011
Led full-cycle recruitment for telecom clients, including candidate sourcing, screening, interview coordination, and onboarding processes.

Education

at Uttar Pradesh Technical University
August 1, 2006 - July 1, 2009
at Institute of Management and Studies
August 1, 2003 - July 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Education, Retail, Travel & Hospitality